🔹 Job Title: Marketing Manager - New England Region
🔹 Company: Sila Services
🔹 Location: Stoneham, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
The Marketing Manager is a pivotal role responsible for driving lead generation, customer engagement, and revenue growth for Sila Services' portfolio of HVAC, Plumbing, and Electrical companies across the New England region. Reporting to the CMO and Senior Regional Marketing Manager, you'll execute strategic marketing campaigns that directly contribute to business growth objectives while supporting Regional Vice Presidents and General Managers in achieving revenue targets. This position requires balancing strategic planning with hands-on campaign management in a fast-paced, private equity-backed environment undergoing rapid acquisition and expansion.
ASSUMPTION: The job category is assumed to be "Marketing" based on the role title and responsibilities, as no specific category was provided in the original listing.
Regional Marketing Campaign Execution:
✅ Own the execution of brand marketing plans aligned with business growth objectives
✅ Manage marketing budgets strategically across digital, traditional, and local initiatives
✅ Partner with Regional VPs and GMs to address business challenges and adapt to local market conditions
✅ Implement consistent best practices with localized tailoring across the region's brands
Performance Reporting and Optimization:
✅ Monitor, analyze, and optimize marketing performance metrics
✅ Develop monthly and quarterly KPI marketing scorecards
✅ Collaborate with leadership to identify trends and opportunities
✅ Provide targeted support to under-performing companies
Marketing Content Development:
✅ Ensure all marketing materials align with brand standards while being tailored for local effectiveness
✅ Work with team and agencies to create targeted content across multiple channels
✅ Test and evolve lead nurturing tactics based on performance data
✅ Monitor market trends, competitor positioning, and customer preferences
Education: Bachelor's Degree in Marketing, Business, Communications, or equivalent field (Required)
Experience: 2-5 years of marketing experience (minimum 2 years required)
Skills:
Salary Range: $60,000 - $70,000 per year + 10% performance-based bonus
Benefits:
Industry Comparison: The offered salary range is in line with mid-level marketing manager positions in the Boston metropolitan area for the home services industry, with the performance bonus providing additional earning potential.
ASSUMPTION: The industry comparison is based on typical salary ranges for marketing managers in the home services sector in the Boston area. The 10% bonus opportunity adds competitive value to the total compensation package.
Industry Position: Sila Services is described as "one of the nation's premier and fastest-growing HVAC, Plumbing and Electrical operating platforms," indicating a significant player in the home services industry.
Company Size: Large enough to support multiple brands across the New England region with a multi-tiered management structure.
Company Stage: Growth-stage, private equity-backed company in "rapid acquisition mode," suggesting an aggressive expansion strategy.
ASSUMPTION: Company size is inferred from the description of multiple locations, regional structure, and acquisition activities. The growth stage is directly mentioned in the listing as a "high growth, private equity-backed platform company."
Career Level: Mid-level management position with regional responsibility
Reporting Structure: Reports to the CMO and Senior Regional Marketing Manager; works directly with Regional Vice Presidents and General Managers
Team Size/Composition: Not explicitly stated, but likely collaborates with marketing teams, agency partners, and cross-functional stakeholders
Growth Opportunities: Potential for advancement within a rapidly growing organization; opportunity to "gain specialized expertise in key marketing areas" and drive significant business impact
ASSUMPTION: The reporting structure is clearly outlined in the job description. Growth opportunities are inferred from the company's stated growth trajectory and the emphasis on the role having significant impact.
Office Type: Hybrid role with some office/on-site work plus regional travel
Geographic Context: Based in Stoneham, Massachusetts (Boston metropolitan area) with responsibility across the New England region
Work Schedule: Monday to Friday with weekends as needed
Regional Considerations: Role requires 10-20% travel within the New England region to visit company locations, suggesting a need for familiarity with the greater Boston area and surrounding states
ASSUMPTION: The office type is inferred from the requirement for regional travel (10-20%) and the listing mentioning work location as "on the road" while being based in the New England region.
Typical Process: For marketing manager roles in corporate home services companies, expect initial screening, portfolio review, and multiple interviews with marketing leadership and operational stakeholders
Key Assessment Areas: Data-driven marketing expertise, campaign management experience, analytical skills, adaptability to fast-paced environments, and ability to influence cross-functional teams
Application Tips: Highlight quantifiable marketing results, experience with both digital and traditional marketing channels, and any home services or local marketing expertise
ATS Keywords: marketing campaign execution, lead generation, ROAS (Return on Ad Spend), marketing analytics, budget management, digital marketing, traditional marketing, ServiceTitan, multi-location marketing
ASSUMPTION: These insights are based on industry standards for similar marketing roles in multi-location service businesses. The interview process typically involves demonstrating both strategic thinking and practical marketing execution abilities.
Microsoft Office Suite, CRM systems, marketing automation platforms, Adobe Creative Suite (InDesign mentioned specifically), ServiceTitan (mentioned as a plus), SEO/SEM tools, social media management platforms, email marketing software, analytics and reporting tools
ASSUMPTION: While some tools are explicitly mentioned, others are inferred from the types of marketing activities described in the responsibilities. Knowledge of marketing analytics tools would be essential for the performance reporting aspects of the role.
Company Values: The company emphasizes performance, innovation, data-driven decision making, and continuous improvement
Work Style: Fast-paced environment requiring someone who "thrives on creativity and complexity" and can balance strategic thinking with tactical execution
Self-Assessment: Candidates should consider if they are:
ASSUMPTION: Company values and work style are inferred from descriptions such as "fast-paced environment," emphasis on being an "A-player," and the focus on "extraordinary outcomes" and performance measurement.
Balancing the needs of multiple brands and stakeholders across different locations may be demanding. The role requires adaptation to a rapidly growing, acquisition-focused organization where processes may still be evolving. Performance expectations appear high, with clear accountability for marketing ROI and lead generation results. The 10-20% travel requirement may impact work-life balance.
ASSUMPTION: These challenges are inferred from the job responsibilities, organizational context (high-growth, acquisition mode), and the emphasis on performance measurement and accountability.
This role differs from traditional single-location marketing manager positions by requiring regional oversight across multiple brands and locations. Unlike pure digital marketing roles, it demands expertise in both traditional and digital channels. Compared to corporate marketing positions, this role has more direct revenue responsibility and field-level engagement. It shares similarities with franchise marketing roles but within a corporate ownership structure.
ASSUMPTION: This comparison is based on standard industry patterns and the specific multi-location, multi-brand nature of this position within the home services sector.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the home services industry context.
ASSUMPTION: These questions are suggested based on the role type and company context and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.