Marketing Manager(Media Buying)

📌 Core Information

🔹 Job Title: Marketing Manager (Media Buying)

🔹 Company: Jellyfish

🔹 Location: Hong Kong

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing media buying strategies for clients located in Hong Kong, Taiwan, Singapore, and across the APAC region.
• Developing and executing data-driven lead generation campaigns.
• Managing media budgets and engaging in strategic planning conversations with clients.
• Collaborating with global publishers to enhance content partnerships.

ASSUMPTION: The role will require a balance of strategic oversight and hands-on implementation in media buying, indicating a strong blend of analytical and creative skills is essential.

📋 Key Responsibilities

✅ Create data-driven lead generation campaigns, working closely with vendors.

✅ Manage media budgets and facilitate planning discussions with clients.

✅ Collaborate with global publishers to develop content partnerships.

✅ Review and enhance media buying processes for business growth.

✅ Build and maintain relationships with ad tech partners and publishers.

✅ Support client management to access better inventory sources for diverse client categories.

ASSUMPTION: The responsibilities suggest a focus on both client-facing interactions and the strategic development of internal processes to support growing media buying activities.

🎯 Required Qualifications

Education: Not specified; emphasis on skills and expertise.

Experience: 2+ years in relevant fields, particularly in B2B lead generation and media buying.

Required Skills:

• Fluency in English and Traditional Chinese
• Expertise in handling B2B lead generation campaigns
• Numerate and commercially astute with strong negotiation skills
• Familiarity with digital channels and B2B tech user journeys

Preferred Skills:

• Experience in managing relationships with international publishers
• Proficiency in using market insights to inform strategy

ASSUMPTION: The qualifications prioritize practical experience and skill over formal education, encouraging candidates with diverse backgrounds who can demonstrate relevant expertise and cultural fit.

💰 Compensation & Benefits

Salary Range: Not specified; typically commensurate with experience and industry standards in Hong Kong.

Benefits:

• Loyalty salary increase on your Jellyfish anniversary
• Annual company-wide bonus
• Flexible work arrangements with remote working options
• One paid day each month for self-development
• Access to LinkedIn Learning

Working Hours: 40 hours per week with flexible work hours between 8 am and 6:30 pm

ASSUMPTION: Compensation likely reflects the competitive nature of the media buying industry in APAC, with an emphasis on performance-based rewards and professional growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, a dynamic sector with rapid technological advancements and creative innovation.

Company Size: 1,001-5,000 employees, providing a balance between large-scale resources and the agility of smaller companies.

Founded: 2005, marking two decades of growth and industry leadership.

Company Description:

• Integrated digital marketing business with a global presence.
• Focus on reinvention and innovation driven by human and technological advances.
• Dedicated to progressive marketing campaigns that align with digital market speeds.

Company Specialties:

• Digital Strategy and Campaign Planning
• Analytics and Market Insights
• Programmatic Display and AI Integration

Company Website: http://www.jellyfish.com

ASSUMPTION: Jellyfish's specialties suggest a versatile and forward-thinking company environment, suitable for individuals eager to leverage cutting-edge technologies in marketing.

📊 Role Analysis

Career Level: Mid-level management role with significant room for autonomy and decision-making.

Reporting Structure: Reports to the Senior Director, indicating a leadership team committed to strategic guidance and support.

Work Arrangement: Hybrid, blending on-site collaboration with flexible remote work opportunities.

Growth Opportunities:

• Professional development through industry-standard training and courses.
• Potential for internal advancement within a growing international company.
• Exposure to diverse markets across the APAC region expands career horizons.

ASSUMPTION: The role is designed for candidates who are adaptable and eager for continuous professional and personal growth within a global framework.

🌍 Location & Work Environment

Office Type: Modern, collaborative space in Hong Kong with tech-forward amenities.

Office Location(s): 31/F Tower Two Times Sq, Matheson Street, Causeway Bay, Hong Kong

Geographic Context:

• Hong Kong offers a strategic location for APAC operations.
• Vibrant business environment with access to numerous industry networks.
• Cultural hub with a strong emphasis on international business practices.

Work Schedule: Standard working hours with flexibility for personalized scheduling to support work-life balance.

ASSUMPTION: The hybrid work model and strategic location provide ample opportunity for networking and professional development within a dynamic city environment.

💼 Interview & Application Insights

Typical Process:

• Submit an application with a resume in English.
• Initial screening by HR to assess qualifications and cultural fit.
• Technical and behavioral interviews with department heads.

Key Assessment Areas:

• Communication skills and client relationship management
• Strategic thinking and campaign management expertise
• Adaptability and problem-solving abilities

Application Tips:

• Highlight relevant B2B lead generation experience.
• Emphasize your negotiation skills and commercial acumen.
• Showcase examples of data-driven decision making.

ATS Keywords: Media Buying, B2B Lead Generation, Data Analysis, Digital Channels

ASSUMPTION: The application process likely emphasizes both technical expertise in media buying and alignment with Jellyfish's commitment to innovation and collaboration.

🛠️ Tools & Technologies

• Ad technology platforms
• Data analytics software
• Digital marketing tools for campaign management

ASSUMPTION: Familiarity with advanced digital marketing tools and platforms will be crucial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Diverse perspectives and inclusive collaboration
• Embracing innovation and challenging the status quo
• Commitment to personal and business growth

Work Style:

• Collaborative and communicative team environment
• Agility and adaptability in dynamic situations
• Proactive approach and independent problem-solving

Self-Assessment Questions:

• Do you thrive in an innovative and diverse workplace?
• Can you balance strategic oversight with hands-on action?
• Are you skilled in managing relationships with international clients?

ASSUMPTION: Candidates who value diversity and inclusivity alongside innovation and strategic impact are likely a strong fit for Jellyfish.

⚠️ Potential Challenges

• Navigating the diverse markets across the APAC region
• Maintaining up-to-date knowledge of rapidly evolving digital channels
• Balancing multiple high-stakes client campaigns
• Aligning global strategies with local market regulations

ASSUMPTION: Effective management of diverse client needs across different regions will be a critical aspect of this role.

📈 Similar Roles Comparison

• This position compares with other marketing manager roles by emphasizing media buying expertise.
• Distinctive international scope with APAC focus offers unique challenges and growth.
• Hybrid model offers flexibility found in modern marketing roles.

ASSUMPTION: Comparatively, this role demands a strategic mindset and a keen understanding of APAC regional differences.

📝 Sample Projects

• Developing lead generation campaigns for tech clients in Singapore.
• Creating strategic media plans for multi-national corporations across APAC.
• Building partnerships with top-tier international publishers.

ASSUMPTION: Engaging with varied industry-leading projects highlights the dynamic and expansive nature of responsibilities.

❓ Key Questions to Ask During Interview

• How does Jellyfish approach media buying strategy development across multiple APAC markets?
• What are the key performance indicators for success in this role?
• How is feedback from diverse team perspectives incorporated into strategic planning?
• What current projects or campaigns would I be directly involved in?
• How does Jellyfish support continuous learning and professional growth?

ASSUMPTION: Potential applicants may need to inquire about the practical implementation of strategy across different markets to tailor their approach effectively.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's official website.
• Ensure your resume highlights relevant B2B lead generation and media buying experience.
• Prepare for initial HR screening interviews with emphasis on technical and behavioral skills.
• Research thoroughly about Jellyfish’s past campaigns and market strategies.
• Follow up with a personalized cover letter that aligns with Jellyfish's values.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.