Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: W+R GmbH

🔹 Location: Metzingen, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for sports, tactical, and industrial sectors
• Managing social media activities and content creation for various platforms
• Coordinating projects and enhancing brand identity
• Collaborating with internal and external teams, including agencies and influencers

ASSUMPTION: This role requires a strategic mindset and strong organizational skills to manage multiple projects and teams effectively.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies for the sports, tactical, and industrial sectors

✅ Managing social media activities and content creation for Instagram, Facebook, TikTok, LinkedIn, and YouTube

✅ Planning and executing paid advertising campaigns on Meta, LinkedIn, and YouTube

✅ Selecting and managing influencers for marketing campaigns

✅ Analyzing performance metrics and optimizing campaigns based on data-driven insights

✅ Coordinating projects and enhancing brand identity across all channels

✅ Supporting the sales team with presentations, POS materials, and trade campaigns

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to achieve marketing objectives.

🎯 Required Qualifications

Education: Degree in Marketing Management, Unternehmenskommunikation, Internationales Marketing, Kommunikationsmanagement, BWL with a relevant focus, or a relevant apprenticeship with further training

Experience: At least 3 years of experience in both offline and online marketing

Required Skills:

• Analytical skills and data-driven approach
• Strong organizational skills and ability to manage multiple projects
• Creativity and passion for digital storytelling
• Excellent communication skills in German and English
• Teamwork and reliability

Preferred Skills:

• Experience in team leadership
• Fluency in additional languages

ASSUMPTION: Candidates with a strong academic background in marketing and relevant work experience will be best suited for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Germany, the estimated salary range is €45,000 - €65,000 per year (gross).

Benefits:

• Modern working environment in a continuously growing family business
• Permanent employment with attractive salary
• Interesting projects and diverse tasks
• Individual training opportunities
• Open communication culture with flat hierarchies
• Sustainability practices, including repair and recycling of gloves
• Sponsorship of sports teams through the KinetiXx brand
• Additional benefits: company parking, modern cafeteria, fresh fruit, business bike option, mobile working possible

Working Hours: Full-time position with standard working hours (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: W+R GmbH operates in the sports equipment and protective gear industry, focusing on gloves for various applications, including sports, tactical, and industrial use.

Company Size: As a family-owned business with over 90 years of history, W+R GmbH offers a stable and growing work environment with a team of 6 employees.

Founded: The company was founded in 1925 and has since developed and produced high-quality gloves with outstanding technical features.

Company Description:

• W+R GmbH specializes in the development and production of working, deployment, and sports gloves
• The company's young brand, KinetiXx, is prominent in the winter sports industry
• W+R GmbH focuses on innovation, quality, and sustainability in its products and operations

Company Specialties:

• Development and production of gloves for various applications
• Innovative materials and technologies
• Sustainable practices, including repair and recycling of gloves

Company Website: wr24.de

ASSUMPTION: W+R GmbH's focus on innovation, quality, and sustainability sets it apart in the competitive gloves market.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a strategic and leadership capacity.

Reporting Structure: The Marketing Manager will report directly to the management team and collaborate with various internal and external stakeholders.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work arrangements. The specific balance between on-site and remote work will be determined based on the company's needs and the employee's preferences.

Growth Opportunities:

• Potential for team leadership and mentoring opportunities
• Chance to contribute to the company's growth and expansion
• possibility to develop and implement new marketing strategies and campaigns

ASSUMPTION: This role offers significant growth potential for marketing professionals looking to advance their careers in a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: W+R GmbH's headquarters in Metzingen, Germany, offers a modern and collaborative work environment.

Office Location(s): Metzingen, Baden-Württemberg, Germany

Geographic Context:

• Metzingen is a town in the district of Reutlingen, located in the state of Baden-Württemberg, Germany
• The region is known for its textile industry and offers a high quality of life
• Metzingen is situated near the Swabian Alb, providing easy access to nature and outdoor activities

Work Schedule: Standard full-time working hours (40 hours per week) with flexibility for remote work arrangements

ASSUMPTION: The modern work environment and flexible work arrangements at W+R GmbH contribute to a positive and productive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and job offer

Key Assessment Areas:

• Marketing strategy and planning
• Social media management and content creation
• Project management and team collaboration
• Data-driven decision-making and performance analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the company's products and target markets
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Be ready to discuss your approach to data-driven marketing and performance optimization

ATS Keywords: Marketing strategy, social media management, content creation, performance analysis, brand development, project management, team collaboration, data-driven decision-making

ASSUMPTION: W+R GmbH's hiring process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube
• Paid advertising platforms: Meta, LinkedIn, YouTube
• Project management tools: Asana, Trello, or similar
• Analytics tools: Google Analytics, Facebook Insights, YouTube Analytics

ASSUMPTION: The specific tools and technologies used by W+R GmbH may vary depending on the candidate's expertise and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Quality and craftsmanship
• Sustainability and responsibility

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you approach developing and implementing marketing strategies for multiple sectors?
• Can you describe your experience managing social media activities and content creation for various platforms?
• How do you ensure effective collaboration with internal and external teams, including agencies and influencers?

ASSUMPTION: W+R GmbH values candidates who align with their innovative, quality-focused, and sustainable approach to business and demonstrate strong collaboration and data-driven skills.

⚠️ Potential Challenges

• Managing multiple projects and teams simultaneously
• Adapting to the company's unique culture and work environment
• Balancing on-site and remote work arrangements effectively
• Keeping up with the latest marketing trends and technologies

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strategic focus on multiple sectors (sports, tactical, and industrial)
• W+R GmbH's emphasis on innovation, quality, and sustainability sets it apart from other companies in the gloves market
• This role offers significant growth potential for experienced marketing professionals seeking to advance their careers in a dynamic and innovative company

ASSUMPTION: This role is well-suited for marketing professionals with experience in multiple sectors and a strong strategic mindset.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness for the KinetiXx brand
• Conducting market research to identify new opportunities for product expansion in the tactical sector
• Collaborating with the sales team to create targeted marketing materials for trade shows and events

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall objectives?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to sustainability, and how does this role contribute to its sustainability initiatives?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
• How does the company collaborate with external agencies and influencers, and what role does this position play in those relationships?

ASSUMPTION: These interview questions are designed to provide insight into the company's marketing strategy, culture, and expectations for the Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: wr24.de/jobs/
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Be ready to discuss your approach to data-driven marketing and performance optimization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.