Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Manager (m/w/d)

🔹 Company: ABH24 GmbH & Co. KG

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing campaigns
• Ensuring campaign goals are met and monitoring success
• Creating reports and analyzing company structures
• Providing strategic consulting in branding, direct marketing, sales, and advertising
• Optimizing existing strategies and collaborating with VIP clients

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance monitoring and strategic planning.

📋 Key Responsibilities

✅ Develop and implement marketing campaigns, ensuring objectives are met and success is monitored

✅ Analyze existing company structures and provide strategic consulting in areas such as branding, direct marketing, sales, and advertising

✅ Create reports and optimize existing strategies

✅ Collaborate with VIP clients and maintain a strong working relationship

ASSUMPTION: The role may involve some travel to meet with clients or attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, with a focus on online marketing

Required Skills:

• Proven experience in marketing campaign development and implementation
• Strong analytical and strategic thinking skills
• Excellent communication skills in German
• Ability to work under pressure and adapt to new situations
• Strong organizational skills and teamwork abilities

Preferred Skills:

• Experience with CRM systems and marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the advertising industry or working with VIP clients will have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Secure workplace in a future-oriented industry
• Attractive compensation and bonus payments
• Personal growth opportunities and mentoring
• Modern office with parking space and no dress code

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - Expect a close-knit team and the opportunity to make a significant impact

Founded: 2011 - ABH24 has been helping businesses gain qualified customer inquiries through the internet for over a decade

Company Description:

• ABH24 specializes in new customer acquisition, performance marketing, lead generation, social recruiting, and new marketing strategies
• The company focuses on helping businesses win over the internet and gain qualified customer inquiries
• ABH24 offers a modern, dynamic work environment with a strong emphasis on employee growth and satisfaction

Company Specialties:

• Neukundengewinnung (new customer acquisition)
• Performance-Marketing (performance marketing)
• Leadgenerierung (lead generation)
• Social Recruiting (social recruiting)
• New Marketing (new marketing)

Company Website: http://abh24.com

ASSUMPTION: ABH24's focus on performance marketing and new customer acquisition makes it an attractive option for candidates interested in the advertising industry.

📊 Role Analysis

Career Level: Mid-level - This role offers opportunities for growth and development within the marketing field

Reporting Structure: The Marketing Manager will likely report directly to the company's leadership team

Work Arrangement: On-site - Expect to work primarily from ABH24's office in Bielefeld, with some flexibility for remote work

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expanding expertise in areas such as branding, direct marketing, or advertising
• Potential to lead or contribute to high-impact marketing campaigns

ASSUMPTION: ABH24's small size and focus on employee growth suggest that there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, dynamic office with a focus on employee well-being and growth

Office Location(s): Gütersloher Str. 52, Bielefeld, NRW 33647, DE

Geographic Context:

• Bielefeld is a mid-sized city in North Rhine-Westphalia, Germany, with a population of around 330,000
• The city is known for its vibrant cultural scene, including museums, theaters, and music festivals
• Bielefeld offers a high quality of life, with a strong economy, excellent infrastructure, and a variety of recreational activities

Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity for remote work

ASSUMPTION: Bielefeld's mid-sized nature and strong economy make it an attractive location for both work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and/or team members
• Final interview or assessment

Key Assessment Areas:

• Marketing campaign development and implementation
• Analytical and strategic thinking skills
• Communication skills in German
• Adaptability and problem-solving abilities

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on
• Demonstrate your understanding of ABH24's focus on performance marketing and new customer acquisition

ATS Keywords: Marketing campaign, online marketing, strategic planning, performance monitoring, branding, direct marketing, sales, advertising, reporting

ASSUMPTION: ABH24's focus on performance marketing and new customer acquisition may result in a competitive application process.

🛠️ Tools & Technologies

• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies will be an asset in this role.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Innovative
• Collaborative
• Customer-focused

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Team-focused
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach setting and achieving marketing campaign goals?
• Can you provide an example of a time when you had to adapt to a new situation or challenge in a marketing role?
• How do you ensure effective communication and collaboration with team members and clients?

ASSUMPTION: ABH24's focus on performance and innovation suggests that candidates with a strong work ethic and adaptability will thrive in this environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously
• Working under pressure to meet campaign deadlines
• Adapting to changes in company structures or strategies
• Competing for the attention of VIP clients

ASSUMPTION: The fast-paced nature of the advertising industry and ABH24's focus on performance may present unique challenges for the Marketing Manager.

📈 Similar Roles Comparison

• Marketing Manager (m/w/d) at ABH24 vs. Marketing Manager at a larger advertising agency - ABH24 offers a more intimate work environment with the opportunity to make a significant impact, while a larger agency may provide more resources and diverse projects
• Industry-specific context - ABH24's focus on performance marketing and new customer acquisition sets it apart from other advertising companies
• Career path comparison - A Marketing Manager (m/w/d) at ABH24 may have opportunities for advancement to senior marketing roles or management positions within the company

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing similar roles at different companies.

📝 Sample Projects

• Developing and implementing a marketing campaign to increase brand awareness for a new product launch
• Analyzing company structures and providing strategic consulting to optimize direct marketing efforts
• Creating reports to track the success of marketing campaigns and identify areas for improvement

ASSUMPTION: The Marketing Manager (m/w/d) will have the opportunity to work on a variety of projects, depending on the company's current priorities and client needs.

❓ Key Questions to Ask During Interview

• How does ABH24 support the professional development of its marketing team members?
• Can you describe the company's approach to working with VIP clients?
• How does ABH24 measure the success of its marketing campaigns, and how often are these metrics reviewed?
• What opportunities are there for career advancement within the company?
• How does ABH24 foster a collaborative and innovative work environment?

ASSUMPTION: Candidates should use the interview process to gain a better understanding of ABH24's company culture and the specific expectations for the Marketing Manager (m/w/d) role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of ABH24's focus on performance marketing and new customer acquisition
• Prepare examples of successful marketing campaigns you've worked on
• Follow up with ABH24 one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.