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Marketing Manager (f/m/d) (fixed-term)

Freudenberg Group
Full-time
On-site
Weinheim, Baden-WΓΌrttemberg, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager (f/m/d) (fixed-term)

πŸ”Ή Company: Freudenberg Group

πŸ”Ή Location: Weinheim, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 11, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing product portfolio management, including commercialization, market growth, profitability tracking, and go-to-market plans.
  • Developing and presenting compelling customer selling stories to drive top-line sales, product awareness, and trial for customer shelf sets.
  • Proposing go-to-market trade/shopper marketing elements, including retailer product assortment, pricing, and merchandising (both in-store and online).
  • Utilizing data analytics to understand consumer/shopper insights, competitive trends, and key portfolio benefits, to derive action plans and provide continuous feedback to Regional and Global Teams.
  • Monitoring product P&L and Gross Margin mix by category to ensure financial health.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, data-driven environment.

πŸ“‹ Key Responsibilities

βœ… Oversee commercialization, market growth, profitability tracking, and go-to-market plans for both existing and new products.

βœ… Develop and present compelling customer selling stories to drive top-line sales, product awareness, and trial for customer shelf sets.

βœ… Propose go-to-market trade/shopper marketing elements, including retailer product assortment, pricing, and merchandising (both in-store and online).

βœ… Utilize data analytics to understand consumer/shopper insights, competitive trends, and key portfolio benefits, to derive action plans and provide continuous feedback to Regional and Global Teams.

βœ… Monitor product P&L and Gross Margin mix by category to ensure financial health.

ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and a high degree of independence in driving marketing strategies.

🎯 Required Qualifications

Education: Degree in Business Administration or Marketing

Experience: Minimum 3 years of job experience in Marketing – FMCG preferred

Required Skills:

  • Use and understanding of IRI / Nielsen data and any relevant market analytics tools
  • Deep understanding of KPIs and P&L
  • Strong business communication (written and oral) & presentation skills
  • Team player, able to work in mixed teams across different functions

Preferred Skills:

  • Experience in the FMCG industry
  • Fluency in additional languages

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record in marketing will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (estimate based on industry standards for a Marketing Manager with 3-5 years of experience in Germany)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and growth
  • Dynamic and international work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 8:00 AM - 5:00 PM)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Freudenberg Group operates in the Motor Vehicle Manufacturing industry, with a strong focus on innovation, quality, and technology.

Company Size: With over 52,000 employees worldwide and a global presence in over 60 countries, Freudenberg Group is a large, multinational organization.

Founded: Freudenberg Group was founded in 1849 and has since grown into a global technology group that strengthens its customers and society long-term through forward-looking innovations.

Company Description:

  • Freudenberg Group is a global technology group that develops leading-edge technologies and excellent products and services for various markets and applications.
  • The company holds strong to its core values: a commitment to excellence, reliability, and pro-active, responsible action.
  • Freudenberg Group is an equal opportunity employer committed to diversity and inclusion.

Company Specialties:

  • Innovation
  • Quality
  • and Technology

Company Website: www.freudenberg.com

ASSUMPTION: Freudenberg Group's extensive global presence and diverse product portfolio offer unique opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing, seeking to advance their career in a global organization.

Reporting Structure: The Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Product Management, and Research & Development.

Work Arrangement: This is an on-site, full-time position with standard office hours. The role may require occasional travel for meetings and events.

Growth Opportunities:

  • Progression to a senior marketing role within the organization
  • Expansion of responsibilities to include additional product categories or regions
  • Opportunities to work on international projects and gain global experience

ASSUMPTION: With Freudenberg Group's strong focus on innovation and growth, there are ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Weinheim, Germany

Geographic Context:

  • Weinheim is a city in the state of Baden-WΓΌrttemberg, Germany, with a population of approximately 45,000 people.
  • The city is located in the Rhine-Neckar Metropolitan Region, close to the cities of Mannheim and Heidelberg.
  • Weinheim offers a high quality of life, with a mix of urban and natural environments, as well as a vibrant cultural scene.

Work Schedule: Standard office hours, Monday - Friday, with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: Weinheim provides a pleasant work-life balance, with easy access to nearby cities and attractions, as well as a supportive community for families and individuals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site interviews with hiring managers and team members
  • Final decision and job offer

Key Assessment Areas:

  • Marketing strategy and planning
  • Data analysis and interpretation
  • Presentation and communication skills
  • Cultural fit and team dynamics

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research Freudenberg Group and be prepared to discuss how your background and skills align with the company's mission and values

ATS Keywords: Marketing strategy, data analysis, customer selling stories, go-to-market plans, product portfolio management, IRI/Nielsen data, KPIs, P&L

ASSUMPTION: The application process may vary depending on the specific hiring manager or team, but generally follows a structured, multi-step approach.

πŸ› οΈ Tools & Technologies

  • IRI / Nielsen data and market analytics tools
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and department, but generally align with industry-standard software and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Responsibility

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and proactive

Self-Assessment Questions:

  • How do you align with Freudenberg Group's core values of innovation, quality, and responsibility?
  • How do you approach working in a collaborative, cross-functional team environment?
  • Can you provide an example of a time when you demonstrated adaptability and proactivity in a challenging situation?

ASSUMPTION: Freudenberg Group values candidates who are passionate about innovation, committed to delivering high-quality results, and able to work effectively in a dynamic, collaborative environment.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Adapting to a fast-paced, ever-changing market environment
  • Working with diverse stakeholders, including internal teams and external partners
  • Occasional travel requirements for meetings and events

ASSUMPTION: While this role presents unique opportunities for growth and development, it also requires strong organizational skills, adaptability, and the ability to thrive in a dynamic, collaborative environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing manager roles, this position places a stronger emphasis on data-driven decision-making and cross-functional collaboration.
  • Within the FMCG industry, this role is typical for a marketing manager, with a focus on driving sales and market share through strategic marketing initiatives.
  • Career progression in this role could lead to senior marketing positions within Freudenberg Group or other multinational organizations.

ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on data-driven insights and cross-functional collaboration sets it apart within the FMCG industry.

πŸ“ Sample Projects

  • Developing and implementing a go-to-market strategy for a new product launch
  • Conducting market research and analysis to identify trends and opportunities in the FMCG sector
  • Creating and presenting compelling customer selling stories to drive product awareness and trial

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives a marketing manager might undertake in this role, focusing on strategic planning, data analysis, and effective communication.

❓ Key Questions to Ask During Interview

  • How does this role contribute to the overall marketing strategy for the company?
  • What are the key priorities for this role in the first 90 days?
  • How does the marketing team collaborate with other departments, such as Sales and Product Management?
  • What opportunities are there for professional development and growth within the company?
  • How does Freudenberg Group support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of successful marketing campaigns or projects you've led
  • Research Freudenberg Group and be prepared to discuss how your background and skills align with the company's mission and values
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.