Marketing Manager (f/m/d)

📌 Core Information

🔹 Job Title: Marketing Manager (f/m/d)

🔹 Company: Awin

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4-day Flexi-Week)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing Awin’s DACH advertising, acquisition, PR, and events strategy
• Driving qualified leads into the Sales function
• Increasing Awin’s brand presence through various marketing channels
• Collaborating with global and regional teams to ensure consistency and alignment
• Managing regional social media channels and supporting global campaigns

ASSUMPTION: This role requires a strong focus on strategic planning, execution, and reporting, with a significant emphasis on driving brand awareness and lead generation in the DACH region.

📋 Key Responsibilities

✅ Support regional stakeholders to proactively plan and execute local marketing initiatives

✅ Work closely with the New Business team to research, plan, and execute new marketing opportunities

✅ Support the Global Marketing team to produce and execute global content and marketing campaigns

✅ Plan and deliver paid advertising activity

✅ Manage the relationship with the DACH PR agency and source relevant speaking and editorial opportunities

✅ Work closely with the Global Event Lead to develop the regional event strategy and support event execution

✅ Plan, write, edit, and translate content that increases Awin’s awareness and position

✅ Manage regional social media channels and work closely with the global Social Media and Community Manager

✅ Work closely with the SEO, SEA, and Paid Social Advertising teams to plan and execute activity

✅ Work closely with the Operations team to manage award entry strategy and process

✅ Work closely with the Digital Marketing team to keep stakeholders updated on website engagement, traffic, lead acquisition, and optimization opportunities

✅ Work closely with the CRM team to plan and send regular emails

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple tasks and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4 years of relevant marketing experience

Required Skills:

• Native German level
• Very good written and spoken English
• Proven ability to adapt global strategy to the DACH market
• Excellent copywriting skills and an eye for detail
• Strong interpersonal skills and confident communicator
• Confident with reporting – numbers and insight
• Proactive attitude to developing and delivering on the marketing strategy
• Remains calm under pressure and can manage multiple tasks
• Positive and adaptable approach to problem-solving
• Team player, but also works well independently

Preferred Skills:

• Industry knowledge

ASSUMPTION: Given the role's focus on the DACH region, proficiency in German is crucial, and strong English skills are essential for collaborating with global teams.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for a Marketing Manager in Germany)

Benefits:

• Flexi-Week and Work-Life Balance
• Remote Working Allowance
• Pension
• Flexi-Office
• Development opportunities
• Appreciation program

Working Hours: Full-time (40 hours/week) with a 4-day Flexi-Week

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager in Germany, considering the role's experience level and location. Awin offers a competitive benefits package to attract and retain top talent.