Marketing Manager | E-Commerce | 100% Remote EU

📌 Core Information

🔹 Job Title: Marketing Manager | E-Commerce | 100% Remote EU

🔹 Company: Foxelli Group

🔹 Location: Remote (EU-based)

🔹 Job Type: Full-time

🔹 Category: Marketing, E-Commerce

ASSUMPTION: Job type appears to be full-time based on the comprehensive role description and salary structure, though not explicitly stated. Category is assumed based on the role title and responsibilities.

📌 Essential Job Details

🚀 Job Overview

Foxelli Group is seeking a dynamic Marketing Manager to drive their e-commerce growth initiatives across multiple D2C brands generating over $20M annually. This 100% remote role focuses on strategic marketing management, customer research, and executing high-converting marketing campaigns. Unlike traditional performance marketing roles, this position emphasizes full-stack marketing expertise, bridging strategy development with practical execution across landing pages, ad creatives, and customer journeys.

📋 Key Responsibilities

Strategic Marketing Management:

• ✅ Develop and execute comprehensive marketing strategies aligned with business goals
• ✅ Conduct thorough market and customer research to identify opportunities
• ✅ Analyze marketing performance data to provide actionable insights
• ✅ Manage and prioritize marketing projects with focus on quality and timeliness
• ✅ Ideate new ways to increase scale in funnels and campaigns

Creative & Content Oversight:

• ✅ Write compelling marketing copy for ads, landing pages, and other materials
• ✅ Review and provide feedback on design assets for brand consistency
• ✅ Oversee ad creative design and optimization by managing design resources

Landing Page & Website Optimization:

• ✅ Conduct QA of landing pages and website elements for optimal user experience
• ✅ Implement and monitor A/B tests to improve conversion rates
• ✅ Collaborate with development teams on website updates and enhancements

Cross-Functional Collaboration:

• ✅ Act as liaison between marketing, design, and development teams
• ✅ Provide clear briefs to ensure project specifications are met
• ✅ Track project progress and provide regular stakeholder updates

Customer Research and Analysis:

• ✅ Gather and analyze customer feedback and data to inform strategies
• ✅ Identify customer pain points and improvement opportunities
• ✅ Optimize for scaling sales and execute new customer acquisition initiatives

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience in marketing management or full-stack marketing in e-commerce

Skills:

• Strong understanding of digital marketing principles and best practices
• Excellent copywriting and communication skills
• Experience with conversion rate optimization (CRO) and website optimization
• Data analysis capabilities with focus on actionable insights
• Strong project management and organizational skills
• Experience collaborating with design and development teams
• Ability to work remotely and manage time effectively
• Strong understanding of customer research implementation
• Passion for e-commerce and driving growth
• Strong performance marketing experience

Bonus Qualifications:

• Experience with marketing automation tools
• Familiarity with heatmaps, ads managers, and analytics tools

💰 Compensation & Benefits

Salary Range: €1,500 - €2,500 after taxes (based on skills, competencies, and experience)

Performance Incentives: Potential for quarterly performance-based bonuses tied to KPIs

Benefits:

• Complimentary gym memberships
• Company-sponsored outdoor adventures
• Personal development budget
• Generous paid time off (including parental leave and vacation days)
• Home office setup budget
• Fully flexible remote work schedule

Industry Comparison: This compensation range is moderate for an EU-based remote Marketing Manager role in e-commerce. Higher rates may be available in Western European countries, while this range is competitive for Eastern European markets.

ASSUMPTION: The industry comparison is based on general e-commerce marketing salary trends across EU countries, with recognition that remote work compensation often reflects a blend of company location and talent market rates.

Special Note: This role requires a self-employment certificate.

📌 Applicant Insights

🔍 Company Context

Industry Position: Foxelli Group is an established e-commerce company with 10 years of experience operating multiple direct-to-consumer (D2C) brands.

Company Size: The company generates over $20 million USD annually across its brand portfolio.

Company Stage: Growth-stage company looking to reach its "next growth milestone."

Team Structure: Remote team distributed across 20 different countries.

ASSUMPTION: While exact employee count isn't provided, the $20M annual revenue and 10-year history suggest a mid-sized operation with established processes but still emphasizing growth and scaling operations.

📊 Role Analysis

Career Level: Mid to Senior-level position

Reporting Structure: Not explicitly mentioned, but likely reporting to a CMO, Director of Marketing, or CPO (Chief Product Officer mentioned in interview process)

Team Size/Composition: Not specified, but role involves coordination with design and development teams

Growth Opportunities: Company emphasizes ambition and excellence, suggesting potential for advancement as the company reaches new growth milestones

ASSUMPTION: The career level is inferred from the comprehensive responsibilities requiring prior experience and strategic oversight. The reporting structure assumption is based on typical e-commerce organizational structures and the mention of a CPO in the interview process.

🌍 Location & Work Environment

Office Type: 100% remote

Geographic Context: Position open to candidates in multiple European countries, South Africa, and the UK where Revolut payments are supported

Work Schedule: Flexible schedule with full autonomy over working hours

Time Zone Considerations: Team operates primarily in Eastern European Time Zone (EET), which is UTC+2 and UTC+3

Work Tracking: Uses Hubstaff for transparency and time tracking

Eligible Countries: Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa

💼 Interview & Application Insights

Recruitment Process:

1. 10-minute online DISC assessment to identify behavioral style
2. 15-30 minute initial meeting with Talent Acquisition Partner
3. Home task (assignment details not specified)
4. 60-minute interview with Hiring Manager and CPO to discuss role vision, competencies, and technical skills
5. Final decision and feedback

Key Assessment Areas:

• Strategic marketing thinking and full-stack marketing capabilities
• Behavioral working style (via DISC assessment)
• Ability to execute marketing initiatives independently
• Practical marketing skills (likely evaluated in the home task)
• Communication and collaboration abilities

Application Tips:

• Highlight experience with full-stack marketing in e-commerce environments
• Showcase examples of strategic initiatives that drove measurable growth
• Demonstrate ability to work autonomously in remote settings
• Emphasize experience with cross-functional collaboration
• Prepare concrete examples of marketing optimization that increased conversions

ATS Keywords: e-commerce, marketing manager, remote, digital marketing, CRO, conversion optimization, landing pages, performance marketing, customer research, sales funnels, ad creative, copywriting, data analysis, A/B testing

ASSUMPTION: The application tips and ATS keywords are based on industry standards for similar marketing management roles and the specific requirements outlined in the job description.

🛠️ Tools & Technologies

While specific tools weren't extensively detailed, the role likely involves working with:

• Hubstaff (mentioned explicitly for time tracking)
• Analytics platforms (Google Analytics, etc.)
• Advertising platforms (Facebook Ads Manager, Google Ads, etc.)
• CRO tools and A/B testing platforms
• Heatmap and user behavior tracking tools
• Marketing automation platforms
• Website CMS systems
• Project management software

ASSUMPTION: These tools are standard for e-commerce marketing roles with the responsibilities described, though specific platforms beyond Hubstaff weren't mentioned in the listing.

👔 Cultural Fit Considerations

Company Values: Self-development, transparency, discipline, relentless pursuit of excellence, ambitious growth

Work Style: Independent, self-driven, results-oriented with strong ownership mentality

Team Diversity: Globally distributed team across 20 countries, with diversity described as "a network of unique individuals that celebrates you"

Self-Assessment Questions:

• Are you comfortable working in a highly autonomous environment?
• Do you thrive in an ambitious, results-focused culture?
• Are you disciplined and self-motivated when working remotely?
• Can you effectively collaborate with team members across multiple time zones?
• Do you enjoy owning projects from conception to execution?

ASSUMPTION: The work style characteristics are inferred from the company's described values and the emphasis on remote work, which typically requires independence and self-management.

⚠️ Potential Challenges

• Broad Responsibilities: The role spans strategy, execution, creative direction, and analysis, requiring versatile skills and effective time management
• Remote Collaboration: Working with teams across 20 countries may present communication and coordination challenges
• Self-Employment Status: The requirement for a self-employment certificate means managing your own taxes and benefits administration
• Outcome Accountability: Performance bonuses tied to KPIs suggest high expectations for measurable results
• Potential Time Zone Adjustments: While schedule is flexible, coordination with the primary Eastern European Time Zone may require some schedule adaptation

ASSUMPTION: These challenges are inferred from the role structure, remote nature, and self-employment requirement mentioned in the listing.

📈 Similar Roles Comparison

This Marketing Manager position differs from similar roles in several ways:

• vs. Traditional Marketing Manager: More hands-on with direct responsibility for landing pages, creative direction, and campaign execution
• vs. Performance Marketing Manager: Broader focus beyond campaign metrics, incorporating strategic planning and customer research
• vs. Growth Marketing Manager: Similar focus on scaling and optimization, but with more emphasis on creative quality and customer experience
• vs. Marketing Director: More tactical execution responsibilities with less focus on team management

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job listing.

📝 Sample Projects

Based on the responsibilities listed, someone in this role might work on:

• Developing and optimizing a multi-stage customer acquisition funnel for a new product line
• Conducting customer research to identify pain points and crafting messaging that addresses them directly
• Designing and executing A/B tests on landing pages to improve conversion rates by at least 15%
• Creating comprehensive briefs for the design team to develop new marketing campaign creatives
• Analyzing customer journey data to identify drop-off points and implementing solutions to improve retention
• Developing and writing sales-focused copy for high-converting product pages

ASSUMPTION: These project examples are illustrative and derived from the specific responsibilities outlined in the job description.

❓ Key Questions to Ask During Interview

1. "Can you share more about the specific D2C brands in your portfolio and their target markets?"
2. "What are the current key growth challenges that this role would help address?"
3. "How does the marketing team collaborate with other departments given the remote nature of the company?"
4. "What marketing initiatives have been most successful for Foxelli Group so far?"
5. "How do you measure success for this role beyond the KPIs tied to performance bonuses?"
6. "What resources will be available for implementing and testing new marketing strategies?"

ASSUMPTION: These questions are suggested based on common considerations for marketing management roles and the specific company context provided.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Research the company: Look into Foxelli Group's D2C brands and online presence to better understand their market positioning
2. Update your resume: Highlight relevant e-commerce marketing experience and quantifiable results from previous roles
3. Prepare for the DISC assessment: Be authentic in your responses as the company values team diversity
4. Portfolio preparation: Gather examples of marketing campaigns, landing pages, and growth initiatives you've led that demonstrate your full-stack marketing capabilities
5. Self-employment documentation: If you don't already have self-employment status, research requirements for your country
6. ATS optimization: Include key terms like "e-commerce marketing," "customer acquisition," "conversion rate optimization," and "landing page optimization" in your application materials
7. Professional networking: Connect with current or former Foxelli Group employees on LinkedIn for additional insights about the company culture