Marketing Manager, Downstream Integration

📌 Core Information

🔹 Job Title: Marketing Manager, Downstream Integration

🔹 Company: Stryker

🔹 Location: San Jose, California

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site/Hybrid (30% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing team to drive product launches and commercial success for a complex technical product line
• Collaborating with sales leadership to ensure commercial readiness and sales enablement
• Guiding market positioning and competitive strategies
• Developing an effective KPI strategy for the business
• Promoting an environment that fosters personal growth and development

ASSUMPTION: This role requires a strategic leader with a strong background in marketing and sales strategy to drive commercial success for Stryker's OR Integration portfolio.

📋 Key Responsibilities

✅ Lead the team responsible for the product or portfolio strategy, aligning closely with sales leadership to ensure commercial readiness and sales enablement

✅ Guide others to deconstruct and extract the strategy from a well-written marketing plan, integrating insights to support sales effectiveness and technical selling

✅ Coach others on the market positioning and strengths/weaknesses of key competitors, providing tools and messaging to support a competitive sales approach

✅ Share marketing intelligence and information with the team, including customer insights and feedback from the sales field to inform strategy and product positioning

✅ Establish pricing strategy, including contract pricing, in collaboration with sales teams to support deal structures and growth targets

✅ Coach others on how to utilize the product or portfolio structure to maximize brand equity and support the sales cycle across multiple customer segments

✅ Demonstrate financial acumen to drive ROI across marketing and sales efforts, ensuring alignment with revenue goals

✅ Develop an effective KPI strategy for the business, integrating key sales performance metrics and funnel insights to monitor product launch success and adoption

✅ Supervise others in their use of data collection, analysis, and reporting tools to track both marketing impact and sales performance

✅ Lead a team of professionals: develop employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures

✅ Promote an environment that fosters personal growth and development, while nurturing sales acumen and customer-facing excellence

✅ Hold team accountable to deliver high-quality results with passion, energy, and drive to meet business priorities, especially during critical product launches and market expansions

✅ Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives, including tight alignment with sales, R&D, operations, and field-based teams to ensure go-to-market success

ASSUMPTION: This role requires strong leadership, strategic thinking, and cross-functional collaboration to drive commercial success for Stryker's OR Integration portfolio.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 8+ years of work experience required, with a focus on the medical device industry

Required Skills:

• Proven leadership and team management skills
• Strategic thinking and planning
• Strong analytical and data-driven decision-making skills
• Excellent communication and presentation skills
• Proven ability to build and maintain effective cross-functional relationships
• Demonstrated experience in marketing strategy, sales enablement, and competitive analysis
• Strong financial acumen and KPI development
• Proficient in data collection, analysis, and reporting tools

Preferred Skills:

• MBA preferred
• 2+ years of marketing experience preferred
• 2+ years of people management experience preferred
• Sales experience preferred

ASSUMPTION: This role requires a strong background in marketing strategy, sales enablement, and competitive analysis within the medical device industry. Preferred candidates will have an MBA and experience in people management and sales.

💰 Compensation & Benefits

Salary Range: $115,600 - $245,800 per year (based on location and experience level)

Benefits:

• Competitive benefits package
• 401(k) matching
• Health, dental, and vision insurance
• Paid time off and holidays
• Employee discounts and wellness programs

Working Hours: Full-time, hybrid role with approximately 30% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the medical device industry, with consideration for the candidate's experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 10,001+ employees

Founded: 1941

Company Description:

• Stryker is a global leader in medical technologies, driven to make healthcare better
• Offers innovative products and services in MedSurg, Neurotechnology, and Orthopaedics
• Impacts more than 150 million patients annually

Company Specialties:

• Medical Instruments & Supplies
• Medical Devices
• Medical Technology
• Surgical Instruments

Company Website: http://www.stryker.com

ASSUMPTION: Stryker is a well-established, global leader in the medical technology industry, with a strong focus on innovation and improving patient outcomes.

📊 Role Analysis

Career Level: Experienced professional

Reporting Structure: This role reports directly to the Director of Marketing, Downstream Integration

Work Arrangement: Hybrid, with approximately 30% travel

Growth Opportunities:

• Potential career progression into senior marketing leadership roles
• Opportunities to work on high-impact projects and drive commercial success for a complex technical product line
• Exposure to cross-functional teams and collaboration with various departments

ASSUMPTION: This role offers significant growth opportunities for experienced marketing professionals looking to advance their careers in the medical device industry.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work arrangement)

Office Location(s): San Jose, California

Geographic Context:

• San Jose is located in the heart of Silicon Valley, offering a vibrant tech industry and diverse cultural scene
• The Bay Area provides ample opportunities for networking and professional growth
• San Jose has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time, with approximately 30% travel

ASSUMPTION: The hybrid work arrangement and location in San Jose offer a balance between onsite collaboration and remote flexibility, with access to a vibrant tech industry and diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Cross-functional collaboration and communication
• Data-driven decision-making and financial acumen
• Cultural fit and alignment with Stryker's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy, sales enablement, and competitive analysis experience
• Prepare examples of your strategic planning, leadership, and cross-functional collaboration skills
• Research Stryker's OR Integration portfolio and be ready to discuss potential marketing strategies

ATS Keywords: Marketing Strategy, Sales Enablement, Competitive Analysis, Product Launch, KPI Development, Data Analysis, Team Leadership, Cross-Functional Collaboration, Medical Device Industry

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills.

🛠️ Tools & Technologies

• Data collection, analysis, and reporting tools (e.g., Tableau, Power BI, Excel)
• Project management tools (e.g., Asana, Jira, Microsoft Project)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)

ASSUMPTION: This role requires proficiency in data collection, analysis, and reporting tools, as well as experience with marketing automation and CRM platforms.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Innovation
• Quality
• Customer Focus
• Collaboration
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Stryker's core values, particularly 'Putting People First' and 'Innovation'?
• How do you approach collaborating with cross-functional teams, and how have you driven success in these environments?
• Can you provide an example of a time when you had to adapt to significant changes in your role or the market, and how did you drive results in that situation?

ASSUMPTION: Stryker values a collaborative, data-driven, and adaptable work style, with a strong focus on innovation and putting people first.

⚠️ Potential Challenges

• Managing a high-performing team through periods of rapid change and growth
• Balancing the need for strategic planning with the demands of day-to-day operations
• Navigating a complex, matrixed organization with multiple stakeholders
• Adapting to the dynamic nature of the medical device industry and regulatory environment

ASSUMPTION: This role presents unique challenges related to team management, strategic planning, organizational navigation, and adaptability to industry dynamics and regulatory changes.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on downstream integration and cross-functional collaboration with sales teams
• In the medical device industry, this role requires a strong understanding of regulatory environments and healthcare systems
• Career progression in this role may lead to senior marketing leadership positions within Stryker or other medical technology companies

ASSUMPTION: This role is unique in its focus on downstream integration and cross-functional collaboration with sales teams, requiring a strong understanding of the medical device industry and regulatory environments.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new product launch, including market positioning, competitive analysis, and pricing strategy
• Conducting customer segmentation and targeting analysis to inform marketing strategy and resource allocation
• Building and managing a high-performing marketing team, including hiring, onboarding, and performance management

ASSUMPTION: These sample projects reflect the strategic, leadership, and cross-functional collaboration aspects of this role, focusing on product launches, customer insights, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategy for Stryker's OR Integration portfolio, and how this role will contribute to its evolution?
• How does this role collaborate with other departments, such as R&D, operations, and field-based teams, to ensure go-to-market success?
• What are the most significant challenges facing the OR Integration portfolio, and how can this role address them?
• How does Stryker support the professional development and growth of its marketing managers?
• What is the expected timeline for this role to make a significant impact on the business, and how will success be measured?

ASSUMPTION: These key questions help assess the role's strategic impact, cross-functional collaboration, and growth opportunities, as well as the company's support for professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy, sales enablement, and competitive analysis experience
• Prepare examples of your strategic planning, leadership, and cross-functional collaboration skills
• Research Stryker's OR Integration portfolio and be ready to discuss potential marketing strategies
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.