Marketing Manager/Director
MLG Capital📌 Core Information
🔹 Job Title: Marketing Manager/Director
🔹 Company: MLG Capital
🔹 Location: Brookfield, Wisconsin, United States
🔹 Job Type: Full-time
🔹 Category: Not provided
📌 Essential Job Details
🚀 Job Overview
MLG Capital is seeking a Marketing Manager/Director to lead their marketing team, developing and executing comprehensive strategies aligned with business objectives. This leadership role involves shaping brand messaging, driving lead generation campaigns, managing digital initiatives, and coordinating with external marketing and PR partners. The position reports directly to the Senior Vice President and includes participation in multiple committees, offering significant long-term growth opportunity with the firm.
📋 Key Responsibilities
- ✅ Strategic Planning & Positioning: Develop and implement multi-channel marketing strategies to position MLG Capital as a leader in private real estate and alternatives
- ✅ Brand Management & Thought Leadership: Oversee brand guidelines and collaborate with investment teams to produce thought leadership content
- ✅ Public Relations: Serve as key contact for PR activities, maintain media relationships, and review press releases
- ✅ Demand Generation: Design integrated marketing campaigns across various channels to generate leads and nurture client relationships
- ✅ Marketing Automation: Work with the Digital Marketing Manager to implement and optimize CRM systems and marketing tools
- ✅ Event & Partnership Marketing: Manage marketing for conferences, sponsored events, and investor roadshows
- ✅ Team Leadership: Lead, mentor, and grow the marketing team while encouraging cross-functional collaboration
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or related field. MBA or other advanced degree is a plus.
Experience: 7-10 years of marketing experience in financial services sector, preferably in private equity, real estate, asset management, or alternative investments.
Skills:
- Proficiency with digital marketing channels, SEO, SEM, and marketing automation platforms
- Experience with CRM systems (specifically Salesforce, Pardot)
- Data analytics and performance tracking tools (PowerBI, Salesforce Analytics/Tableau)
- Exceptional communication, presentation, and storytelling abilities
- Cross-functional collaboration and stakeholder management
- Adaptability and comfort in fast-paced, entrepreneurial environments
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Competitive compensation package including bonus potential and benefits
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level and industry (private equity real estate), this role likely offers compensation in the upper range for marketing directors in financial services in the Midwest region, including potential performance-based bonuses tied to fundraising or investor acquisition metrics.
📌 Applicant Insights
🔍 Company Context
Industry Position: MLG Capital is a nationwide private real estate investment firm specializing in alternative investment strategies. The company has had active, exited, or pending investments of approximately 47.9 million square feet across the United States, including approximately 41,300 apartment units, with exited and estimated current value exceeding $7.3 billion.
Company Size: Not explicitly stated, but appears to be a well-established firm with substantial assets under management
Company Stage: Growth-oriented, established firm (founded in 1987) that describes itself as entrepreneurial
ASSUMPTION: Based on the company's founding date (1987) and portfolio size ($7.3B in value), MLG Capital appears to be a mid-sized but established player in the private real estate investment space that is in a growth phase rather than startup or mature corporation stage.
📊 Role Analysis
Career Level: Senior level (Manager/Director)
Reporting Structure: Reports directly to the Senior Vice President
Team Size/Composition: Will lead a "small but dedicated" marketing team
Growth Opportunities: "Long-term career advancement prospects" mentioned, with significant opportunity as the firm continues its growth trajectory
ASSUMPTION: This appears to be a leadership position that may oversee 2-5 team members based on the "small but dedicated" description. The dual title (Manager/Director) suggests potential for upward movement within the role based on performance.
🌍 Location & Work Environment
Office Type: In-office at headquarters
Geographic Context: Brookfield is a suburban city in the Milwaukee metropolitan area, offering a lower cost of living compared to major financial centers while maintaining proximity to a sizable metro area.
Work Schedule: Standard full-time schedule
Regional Considerations: Wisconsin offers a favorable balance of quality of life and cost of living compared to coastal financial centers, with Milwaukee providing cultural amenities while remaining affordable.
ASSUMPTION: Given the explicit mention of headquarters location and physical requirements, this appears to be an in-office position with limited or no remote work options.
💼 Interview & Application Insights
Typical Process: For senior marketing roles in financial services, expect multiple rounds including initial screening, panel interviews with marketing team and cross-functional stakeholders, presentation of marketing strategy, and executive-level final round.
Key Assessment Areas: Strategic thinking, financial services marketing expertise, leadership capabilities, adaptability, understanding of alternative investments, and communication skills.
Application Tips: Highlight experience with investor-focused marketing, demonstrate understanding of private equity or real estate marketing challenges, and showcase measurable campaign results and team leadership.
ATS Keywords: financial services marketing, private equity, real estate investment, lead generation, investor relations, CRM, Salesforce, Pardot, marketing automation, brand management, thought leadership
ASSUMPTION: These insights are based on standard practices for director-level marketing positions in the financial services and investment sectors.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Pardot (Marketing Automation)
- WordPress
- Google Suite
- PowerBI
- Salesforce Analytics/Tableau
- HubSpot (mentioned as example)
- Marketo (mentioned as example)
ASSUMPTION: Based on the listing, Salesforce and Pardot appear to be the core technology stack, with other tools like PowerBI and Tableau for analytics.
👔 Cultural Fit Considerations
Company Values: Growth-oriented, entrepreneurial, integrity, innovation, results-focused
Work Style: Fast-paced, collaborative, requires both strategic thinking and "roll-up-your-sleeves" execution
Self-Assessment:
- Are you comfortable balancing strategic vision with hands-on execution?
- Do you thrive in an entrepreneurial environment with less structure?
- Can you effectively influence stakeholders across multiple departments?
- Are you passionate about financial services and real estate investing?
ASSUMPTION: The repeated emphasis on "entrepreneurial" environment and "roll-up-your-sleeves" mentality suggests this is not a highly structured corporate environment and likely requires adaptability and comfort with ambiguity.
⚠️ Potential Challenges
The role requires balancing strategic leadership with tactical execution, which may be demanding for candidates who prefer to focus primarily on one or the other. The position spans multiple areas (demand generation, PR, events, digital) requiring broad expertise. Additionally, marketing in alternative investments typically involves complex messaging and compliance considerations not found in consumer marketing.
ASSUMPTION: Based on the breadth of responsibilities and committee participation requirements, this role may involve significant time management challenges and require the ability to influence without direct authority across multiple departments.
📈 Similar Roles Comparison
This role combines elements of several specialized positions found in larger financial firms: Head of Brand Marketing, Investor Relations Director, and Content Strategy Lead. Unlike CMO positions at larger firms, this role requires more hands-on execution versus pure strategy. Compared to marketing director roles at traditional banks or insurance companies, this position likely requires deeper understanding of accredited investor marketing regulations and alternative investment messaging.
ASSUMPTION: This comparison is based on standard patterns in financial services marketing organizational structures.
📝 Sample Projects
- Developing thought leadership content strategy for a new real estate fund launch
- Creating an integrated marketing campaign to reach family office investors
- Building and executing a PR strategy to increase visibility in key investment publications
- Implementing improved CRM segmentation to better target institutional versus individual accredited investors
- Planning and executing marketing for investor roadshow events across multiple cities
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- How does marketing collaborate with investment and product teams to develop messaging and thought leadership content?
- What are the most important marketing KPIs that align with the company's growth objectives?
- How is marketing's impact on fundraising and investor acquisition measured?
- Can you describe the composition and current priorities of the marketing team I would be leading?
- What is the balance between institutional investor marketing and individual accredited investor outreach?
- How do the various committees (Marketing, PR, Social Affairs) interact, and what would my specific role be in each?
ASSUMPTION: These questions are suggested based on the role type and company information provided and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Tailor your resume to highlight financial services marketing experience, leadership capabilities, and familiarity with CRM systems mentioned (Salesforce, Pardot).
- Portfolio Preparation: Gather examples of marketing campaigns relevant to financial services, particularly those demonstrating lead generation for high-value services.
- Company Research: Review MLG Capital's website, recent press releases, and LinkedIn content to understand their investment approach and marketing tone.
- Network Connections: Check LinkedIn for any connections at MLG Capital or in the Milwaukee-area private equity community.
- Cover Letter Focus: Emphasize experience with investor-focused marketing, team leadership, and comfort in entrepreneurial environments.
- ATS Preparation: Ensure your application materials include specific keywords from the job description, particularly around financial services marketing, real estate investment, and the specific tools mentioned.