Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Keller Executive Search

🔹 Location: Ontario, Canada (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing, implementing, and optimizing marketing strategies to enhance brand visibility and engagement.
• Leading and managing a team to execute various marketing campaigns and projects.
• Analyzing market trends and customer insights to inform marketing strategies and improve customer experiences.
• Collaborating with key stakeholders to drive business growth and promote Keller's brand.
• Monitoring and reporting on the effectiveness of marketing campaigns to ensure high ROI.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing principles to drive successful marketing initiatives and team management.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing strategies to enhance brand visibility and engagement.

✅ Coordinate and manage various marketing campaigns, ensuring consistency in messaging and alignment with business objectives.

✅ Analyze market trends and customer insights to inform marketing strategies and improve customer experiences.

✅ Lead the marketing team, providing guidance and support to ensure the successful execution of all marketing initiatives.

✅ Foster relationships with key stakeholders, including clients and partners, to promote collaboration and drive business growth.

✅ Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to ensure high ROI.

✅ Manage the marketing budget, ensuring resources are allocated effectively across various projects.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring a well-rounded marketing professional with strong analytical and interpersonal skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 5 years of proven experience in a marketing role, preferably in a managerial capacity.

Required Skills:

• Proven experience in developing and implementing marketing strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience in team management and leadership.
• Fluency in English (both written and verbal).

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with SEO and content marketing strategies.
• Proficiency in marketing analytics tools (e.g., Google Analytics).

ASSUMPTION: Candidates with experience in the information services industry or a related field may have an advantage, as they will have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on experience and industry standards for a Marketing Manager role in Ontario).

Benefits:

• 30-Day Paid Leave
• Health insurance coverage
• 5-Day Work Week
• A competitive salary, reflective of your experience

Working Hours: Full-time (40 hours/week), with flexible working hours and the option to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Ontario. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services. Keller Executive Search specializes in executive search, board services, transition planning, leadership growth and development, and organizational health.

Company Size: 11-50 employees. As a mid-sized company, Keller offers a more personal work environment with the opportunity to make a significant impact on the organization's growth and success.

Founded: Keller Executive Search was founded in 1998 and has since grown into a global leadership advisory firm with offices across the Americas, EMEA, and APAC.

Company Description:

• Keller is a global leadership advisory firm that connects exceptional senior leaders with prominent brands and organizations worldwide.
• The company offers a comprehensive suite of services, including executive search, board services, transition planning, leadership growth and development, and organizational health.
• Keller's team of experts collaborates to deliver unparalleled knowledge, insight, and results for a diverse range of clients, from major multinationals to emerging companies and nonprofit institutions.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: Keller Executive Search is a well-established company with a strong reputation in the information services industry. Its global presence and comprehensive suite of services make it an attractive employer for marketing professionals seeking to grow their careers in a dynamic and international environment.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals looking to take the next step in their careers and lead a team in driving marketing strategies and initiatives.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) or a similar executive role within the organization.

Work Arrangement: Remote OK. The role offers the flexibility to work remotely, with the option to work from one of Keller's global offices as needed.

Growth Opportunities:

• Progression to a senior marketing leadership role, such as Director of Marketing or Vice President of Marketing.
• Expanding the marketing team and taking on additional responsibilities as the company grows.
• Gaining international experience by working with Keller's global offices and clients.

ASSUMPTION: This role offers significant growth potential for the right candidate, as Keller Executive Search is a growing company with a global presence and a diverse client base.

🌍 Location & Work Environment

Office Type: Remote with global office locations. While the role is remote, Keller has offices across the Americas, EMEA, and APAC, allowing for the opportunity to work from one of these locations as needed.

Office Location(s): Keller's global offices can be found in New York, Miami, Singapore, Geneva, Bangkok, Phnom Penh, Hanoi, Yangon, Vientiane, Sydney, Chicago, Houston, and Los Angeles.

Geographic Context:

• Ontario, Canada, where the role is based, offers a diverse and multicultural work environment, with a strong focus on work-life balance and quality of life.
• The province is home to a thriving technology and business sector, providing ample opportunities for networking and professional growth.
• Ontario's central location in North America makes it an ideal hub for international business and collaboration.

Work Schedule: Full-time (40 hours/week), with flexible working hours and the option to work remotely. The role may require occasional travel to attend industry events, client meetings, or team-building activities.

ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still having the opportunity to collaborate with team members and clients in person when needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the job posting platform.
• Phone or video screening with the HR department to discuss the role and assess cultural fit.
• First-round interview with the hiring manager or a member of the marketing team to discuss the candidate's experience, skills, and career goals.
• Second-round interview with the CMO or another senior executive to assess the candidate's strategic thinking and leadership potential.
• Final-round interview with the CEO or another senior leader to discuss the candidate's fit with the company's mission, values, and culture.
• Background check and reference check before extending an offer.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Leadership and team management capabilities.
• Communication and interpersonal skills.
• Analytical skills and data-driven decision-making.
• Cultural fit and alignment with Keller's mission, values, and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments, with a focus on leadership and team management.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively with a team.
• Research Keller Executive Search and the information services industry to demonstrate your understanding of the company's business and market trends.
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.

ATS Keywords: Marketing Strategies, Campaign Management, Market Analysis, Team Leadership, Stakeholder Engagement, Budget Management, Digital Marketing, Analytical Skills, Communication Skills, Interpersonal Skills, Marketing Manager, Marketing Director, Chief Marketing Officer, Executive Search, Information Services, Global Marketing, Remote Work, Team Management, Leadership Development, Organizational Health.

ASSUMPTION: Keller Executive Search uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content management systems (e.g., WordPress, Drupal, Joomla)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be an advantage, as they are commonly used in marketing roles and can help streamline workflows and improve overall efficiency.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards and acting with honesty and transparency.
• Collaboration: Working together to achieve common goals and drive success for our clients and colleagues.
• Expertise: Leveraging our deep industry knowledge and functional expertise to deliver exceptional results.
• Innovation: Embracing a culture of continuous learning and improvement to stay ahead of industry trends and best practices.
• Accountability: Taking responsibility for our actions and delivering on our commitments to our clients and colleagues.

Work Style:

• Results-driven: Focusing on achieving measurable outcomes and driving business impact.
• Adaptable: Embracing change and pivoting strategies as needed to respond to evolving market conditions and client needs.
• Data-informed: Using data and analytics to guide decision-making and inform marketing strategies.
• Collaborative: Working closely with cross-functional teams and stakeholders to ensure alignment and drive success.
• Continuously learning: Seeking out new knowledge and skills to stay current and improve performance.

Self-Assessment Questions:

• Do you align with Keller's core values, and how have you demonstrated these values in your previous roles?
• How do you approach working collaboratively with a team, and can you provide an example of a successful team project you've led?
• How do you stay current with industry trends and best practices, and how have you applied this knowledge to drive results in your previous roles?

ASSUMPTION: Keller Executive Search places a strong emphasis on cultural fit and values-driven decision-making. Candidates who can demonstrate a strong alignment with the company's core values and work style are more likely to be successful in the interview process and thrive in the organization's work environment.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration across time zones.
• Balancing the strategic and tactical aspects of the role, requiring a strong ability to multitask and prioritize competing demands.
• Adapting to a dynamic and evolving work environment, as Keller continues to grow and expand its global presence.
• Navigating the unique challenges and opportunities presented by the information services industry and its target clients.

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will have a proven track record of overcoming similar obstacles in their previous marketing roles.

📈 Similar Roles Comparison

• Unlike other marketing manager roles, this position requires a strong focus on global marketing and collaboration with Keller's international offices and clients.
• The information services industry presents unique marketing challenges and opportunities, requiring a deep understanding of the target audience and market trends.
• Career progression in this role may involve expanding the marketing team and taking on additional responsibilities as the company grows, rather than moving into a more senior role within the marketing department.

ASSUMPTION: Candidates with experience in global marketing or the information services industry may find this role particularly appealing, as it offers a unique opportunity to leverage their expertise and drive marketing initiatives on a global scale.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new service offering, targeting key markets and stakeholders across Keller's international offices.
• Conducting a comprehensive market analysis to identify trends and opportunities in the information services industry, and using these insights to inform marketing strategies and improve customer experiences.
• Managing a team to rebrand Keller Executive Search, updating the company's visual identity, messaging, and online presence to better reflect its global leadership advisory services and unique value proposition.

ASSUMPTION: These sample projects are designed to showcase the strategic, collaborative, and hands-on aspects of the marketing manager role at Keller Executive Search, providing candidates with a clear understanding of the responsibilities and challenges they may face in the position.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits into the organization's overall marketing strategy?
• How does Keller Executive Search support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Keller Executive Search approach global marketing, and what are the unique challenges and opportunities presented by the information services industry?
• What is the company's long-term vision for growth and expansion, and how does this role contribute to that strategy?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their fit with the organization and its long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/keller-executive-search-marketing-manager-remote
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments, with a focus on leadership and team management.
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively with a team.
• Research Keller Executive Search and the information services industry to demonstrate your understanding of the company's business and market trends.
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.