Marketing Manager, Consumer Segments

🚀 Job Overview

The Marketing Manager, Consumer Segments is a key strategic leader responsible for driving all D2C marketing initiatives across our consumer business segments. This role focuses on developing and executing strategies to attract, nurture, retain, and grow our consumer base while maximizing revenue opportunities.

ASSUMPTION: Based on the job description, this role is likely a senior-level marketing position within a larger organization, focused on leading a team and driving growth for the company's consumer-facing products and services.

📋 Key Responsibilities

• Work closely with the VP of Marketing to develop and execute a strategic consumer marketing plan that drives growth across all customer segments.
• Manage a team including a Copywriter/Email Marketer, Social Media & Community Manager, and Affiliate Manager to execute marketing strategies effectively.
• Craft and lead integrated D2C marketing campaigns across key digital channels to drive revenue growth and reinforce our core competitive strengths.
• Develop a seasonally relevant promotion calendar with compelling offers and messaging to engage customers and maximize conversions.
• Drive significant consumer web revenue growth across our segmented eCommerce platforms.
• Measure marketing effectiveness by establishing key metrics, generating reports, and presenting insights to the leadership team.
• Collaborate cross-functionally to leverage email, web, paid advertising, and other digital channels for optimal marketing impact.
• Ensure all campaigns, content, and targeting align with our audience insights to achieve the best possible results.
• Clearly communicate our competitive advantages across different consumer business segments.
• Gain a deep understanding of individual product segments, including competitive positioning and unique selling propositions (USP).
• Provide detailed reporting and insights on campaign performance and lead attribution.
• Drive new product adoption in key consumer segments through email campaigns, strategic prospecting, and press coverage.
• Lead initiatives to significantly grow new customer acquisition and revenue.
• Perform other duties as assigned.

ASSUMPTION: The responsibilities outlined cover a comprehensive scope of strategic marketing leadership, including team management, campaign execution, data analysis, and cross-functional collaboration.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum of 7+ years of leadership experience in D2C Marketing or role with similar responsibilities

Skills:

• Proven track record of direct to business success in lead generation, ecommerce for commercial product sales, and revenue growth
• Deep understanding of demand generation tactics and lead generation tactics within consumer segments
• Demonstrated ability to master a consumer market segment and to successfully promote a product line in that environment
• Strategic mentality including the ability to see and communicate the big picture in a way that inspires your team and others
• Excellent verbal and written communication, and cross-functional skills to collaborate with Marketing, Sales and other teams
• Data-driven decision maker

ASSUMPTION: The required qualifications indicate this is a senior-level marketing role that requires significant experience in consumer-focused digital marketing, team leadership, and strategic thinking.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: ASSUMPTION: Based on the seniority and responsibilities of this role, the salary range is likely competitive for a marketing manager position in the consumer technology industry in the American Fork, Utah area, potentially ranging from $80,000 to $120,000 per year, plus standard benefits.

🔍 Company Context

Industry Position: ASSUMPTION: THERMOWORKS INC is likely a leading provider of consumer-focused temperature measurement and control products, based on the emphasis on the company's consumer business segments in the job description.

Company Size: ASSUMPTION: The company is of a significant size to have a dedicated VP of Marketing and multiple marketing teams, suggesting it is a mid-to-large-sized organization.

Company Stage: ASSUMPTION: Based on the job description, the company appears to be in a growth stage, focused on expanding its consumer-facing business and marketing initiatives.

📊 Role Analysis

Career Level: Senior-level marketing management position

Reporting Structure: Reports to the VP of Marketing, likely overseeing a small team of direct reports

Team Size/Composition: ASSUMPTION: The role manages a team of 3-5 individual contributors, including a Copywriter/Email Marketer, Social Media & Community Manager, and Affiliate Manager

Growth Opportunities: Potential for career advancement within the marketing department or to a broader leadership role, depending on performance and company growth

🌍 Location & Work Environment

Office Type: ASSUMPTION: The role is based at the company's headquarters in American Fork, Utah, with a likely in-office or hybrid work arrangement

Geographic Context: ASSUMPTION: American Fork, Utah is a growing technology and business hub located in the Provo-Orem metropolitan area, with a relatively low cost of living compared to other major tech centers

Work Schedule: ASSUMPTION: Likely a standard full-time, Monday-Friday schedule, with some flexibility and potential for occasional overtime during peak campaigns or projects

Regional Considerations: ASSUMPTION: The role may require occasional travel to meet with key customer segments, retail partners, or industry events, depending on the company's marketing strategy and geographic reach

💼 Interview & Application Insights

Typical Process: ASSUMPTION: The interview process may include an initial phone/video screening, followed by on-site interviews with the hiring manager, team members, and potentially the VP of Marketing. The company may also request a marketing strategy presentation or case study as part of the evaluation.

Key Assessment Areas: ASSUMPTION: Employers will likely evaluate the candidate's strategic marketing expertise, leadership abilities, data-driven decision making, cross-functional collaboration skills, and proven track record of driving growth in consumer-focused segments.

Application Tips: ASSUMPTION: Applicants should highlight their proven experience in leading successful D2C marketing campaigns, managing high-performing teams, and delivering measurable revenue and growth results. They should also demonstrate a deep understanding of the consumer technology industry and the ability to communicate complex marketing strategies effectively.

ATS Keywords: ASSUMPTION: Key terms to include in the resume/application may include: "D2C marketing", "consumer segments", "ecommerce", "digital marketing", "demand generation", "lead generation", "revenue growth", "team management", "strategic planning", "data-driven", "cross-functional collaboration".

🛠️ Tools & Technologies

ASSUMPTION: The Marketing Manager, Consumer Segments role may involve the use of various marketing and analytics tools, such as Google Analytics, Salesforce, Mailchimp, Hootsuite, Canva, and Adobe Creative Cloud, among others commonly used in the consumer technology industry.

👔 Cultural Fit Considerations

Company Values: ASSUMPTION: Based on the job description, the company likely values data-driven decision making, cross-functional collaboration, strategic thinking, and a results-oriented, consumer-centric approach to marketing.

Work Style: ASSUMPTION: The role requires a hands-on, proactive, and adaptable work style, with the ability to lead a team and drive multiple marketing initiatives simultaneously in a fast-paced, results-driven environment.

Self-Assessment: Applicants should consider whether they thrive in a dynamic, consumer-focused marketing role that requires strong strategic vision, data analysis, team leadership, and the ability to effectively communicate complex marketing strategies to both internal and external stakeholders.

⚠️ Potential Challenges

ASSUMPTION: Some potential challenges in this role may include:

• Balancing the competing priorities and demands of multiple consumer business segments
• Effectively leading and motivating a team of marketing specialists with diverse skillsets
• Continuously adapting marketing strategies to stay ahead of evolving consumer trends and market dynamics
• Demonstrating the impact of marketing initiatives through robust data analysis and reporting

📈 Similar Roles Comparison

ASSUMPTION: The Marketing Manager, Consumer Segments role is comparable to other senior-level marketing management positions in the consumer technology industry, such as "Director of Consumer Marketing", "Head of D2C Marketing", or "Vice President of Digital Marketing". These roles typically involve leading strategic marketing initiatives, managing cross-functional teams, and driving revenue growth for consumer-focused products and services.

📝 Sample Projects

ASSUMPTION: Based on the job responsibilities, some potential projects or tasks that the Marketing Manager, Consumer Segments may work on include:

• Developing and executing a comprehensive digital marketing strategy to acquire new customers and increase brand awareness for the company's consumer product lines
• Launching a targeted email marketing campaign to nurture and retain existing customers, featuring personalized product recommendations and promotional offers
• Collaborating with the eCommerce and Creative teams to optimize the company's segmented consumer-facing websites for improved user experience and conversion rates
• Analyzing marketing performance data to identify opportunities for improvement and present recommendations to the leadership team
• Spearheading the development of a new product launch campaign, including promotional content, influencer outreach, and integrated digital marketing tactics

❓ Key Questions to Ask During Interview

Candidates may consider asking the following questions during the interview process:

• What are the company's key strategic priorities for the consumer business segments, and how does this role contribute to achieving those goals?
• Can you provide more details on the current marketing team structure and how this position fits within the broader marketing organization?
• What are the most pressing marketing challenges the company is facing in the consumer technology industry, and how would you expect the new Marketing Manager to address them?
• How does the company measure the success and impact of its marketing initiatives, and what reporting and analytics capabilities are in place to support data-driven decision making?
• What are the company's plans for the consumer business segments in the next 3-5 years, and how would you envision this role evolving to support those long-term growth objectives?
• Can you describe the company's culture and work environment, and what qualities do you believe would make someone successful in this type of fast-paced, consumer-focused marketing role?