Marketing Manager

🚀 Job Overview

LOFTY INC. is seeking a Marketing Manager to lead key marketing initiatives for their high-growth, global SaaS company serving the residential real estate market. You'll drive brand awareness and generate demand through strategic campaigns, event marketing, and compelling content creation. This role is ideal for a hands-on, high-energy marketer who thrives in fast-paced environments.

ASSUMPTION: The position is full-time based on the comprehensive nature of responsibilities and benefits package described. The job category is assumed to be Marketing based on the job title and responsibilities outlined.

📋 Key Responsibilities

Event Management (25%)

• Plan, coordinate, and execute in-person and virtual industry events, trade shows, and conferences
• Represent the company at events, engaging with prospects, partners, and industry leaders
• Develop event strategies to drive lead generation and brand awareness
• Manage logistics, sponsorships, speaker engagements, and post-event follow-ups
• Track and analyze event ROI, optimizing for future events

Campaign Management (25%)

• Develop and execute multi-channel marketing campaigns (email, digital, social, and paid media)
• Collaborate with sales and product teams to align campaigns with business goals
• Monitor campaign performance, optimize based on data-driven insights, and report key metrics

Content Creation & Brand Messaging (30%)

• Develop and manage content marketing efforts (blogs, case studies, whitepapers, thought leadership)
• Create engaging email campaigns, landing pages, and digital ad copy
• Oversee production of marketing videos, graphics, and other visual content
• Work with creative professionals to maintain brand consistency
• Optimize content for SEO and lead generation

Marketing Program & Vendor Management (20%)

• Manage relationships with marketing vendors, agencies, and contractors
• Oversee budget allocation for marketing initiatives, ensuring cost-effectiveness and ROI
• Ensure brand consistency across all marketing channels and materials

Additional Responsibilities

• Stay updated on industry trends and competitors to identify new opportunities
• Collaborate with the marketing team to refine messaging and storytelling
• Support broader marketing initiatives as needed

ASSUMPTION: The percentage allocations for each responsibility area are estimated based on the typical distribution of work for a Marketing Manager role and the emphasis placed on each area in the job description.

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years of B2B marketing experience, preferably in SaaS or real estate tech

Skills:

• Proven experience in event planning, campaign execution, and content creation
• Strong writing and storytelling skills
• Proficiency in content marketing, email marketing, and social media strategy
• Experience with design tools (e.g., Canva, Adobe Creative Suite) and video editing (preferred)
• Data-driven mindset with experience analyzing campaign and content performance
• Familiarity with marketing automation tools, CRM, and analytics platforms
• High energy and enthusiasm
• Excellent communication and presentation skills
• Adaptability and problem-solving abilities
• Strong collaboration and relationship building
• Detail-oriented and organized with multi-project management capabilities

ASSUMPTION: While no specific education requirements are mentioned, roles of this nature and level typically require at least a bachelor's degree in Marketing, Communications, or a related field.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• FREE medical coverage for employees for one plan option with options to add dependents
• Paid Time Off (PTO) plus 10 company holidays
• Paternity Leave: Up to 6 weeks paid leave (after FMLA eligibility)
• Employee Assistance Program through SupportLinc
• Team building activities, including monthly team events and quarterly town halls
• Professional development and growth opportunities
• 401(k) company match
• 100% company-paid life/AD&D insurance and short-term disability
• Necessary tools and equipment to perform the job

Industry Comparison: This benefits package appears to be competitive for the SaaS industry, particularly the free medical coverage option and comprehensive wellness support.

ASSUMPTION: Based on industry standards for Marketing Manager positions in Phoenix, Arizona in the SaaS industry, the salary range likely falls between $85,000-$120,000 depending on specific experience and qualifications. This is an estimate based on similar roles in comparable markets.

🔍 Company Context

Industry Position: Lofty is described as a high-growth, global SaaS company serving the residential real estate market. Their product suite focuses on tools that help real estate agents manage marketing campaigns, track leads, build customer relationships, and manage teams effectively.

Company Size: Not specified, though described as "growing"

Company Stage: Growth stage, likely scale-up phase based on the description as "high-growth"

ASSUMPTION: Based on the description as a "high-growth" SaaS company with a global presence, Lofty appears to be a successful scale-up that has achieved product-market fit and is now expanding its market share. The company likely has venture capital backing or substantial revenue to support its growth trajectory.

📊 Role Analysis

Career Level: Mid to Senior level, based on the required 4+ years of experience

Reporting Structure: Not specified

Team Size/Composition: Not specified, though references to collaborating with marketing, sales, and product teams suggest a cross-functional environment

Growth Opportunities: The company mentions leadership training, development journeys, and coaching/mentoring opportunities

ASSUMPTION: This role likely reports to a Director of Marketing or VP of Marketing. Based on the comprehensive nature of the role and the company's growth stage, there are likely opportunities to advance to senior marketing positions or specialized leadership roles as the company expands.

🌍 Location & Work Environment

Office Type: Not explicitly stated

Geographic Context: Phoenix is a growing tech hub with a lower cost of living compared to coastal tech centers like San Francisco or New York. The area offers outdoor lifestyle benefits with year-round sunshine.

Work Schedule: Standard full-time hours, specific schedule not mentioned

Regional Considerations: Phoenix has a growing tech ecosystem with several major companies establishing operations there. Summer temperatures are extreme, but the winter climate is favorable.

ASSUMPTION: Given the references to team-building activities and providing tools/equipment, plus the absence of specific remote work mentions, this position likely follows a hybrid model with some in-office requirements. The company culture appears to value in-person connection but may offer flexibility.

💼 Interview & Application Insights

Typical Process: For marketing manager roles at SaaS companies, the interview process typically includes:

1. Initial screening call with recruiter or HR
2. First-round interview with hiring manager
3. Portfolio review or marketing case study/assignment
4. Panel interview with team members and stakeholders
5. Final interview with senior leadership

Key Assessment Areas:

• Marketing campaign strategy and execution expertise
• Event management experience and ROI tracking
• Content creation and storytelling abilities
• Data-driven decision making
• Cross-functional collaboration skills
• B2B SaaS marketing knowledge
• Cultural fit with high-energy, fast-paced environment

Application Tips:

• Highlight specific marketing campaigns you've led and their measurable results
• Showcase event management experience with specific examples of ROI
• Include examples of content you've created or campaigns you've developed
• Demonstrate your experience with marketing technologies and data analysis
• Express your enthusiasm and high-energy approach to marketing

ATS Keywords: B2B marketing, SaaS marketing, event management, campaign execution, content creation, marketing automation, HubSpot, Marketo, Salesforce, Google Analytics, social media strategy, lead generation, ROI analysis, vendor management, brand messaging

ASSUMPTION: These insights are based on standard industry practices for similar roles and companies. The actual process may vary.

🛠️ Tools & Technologies

The job description specifically mentions:

• Design tools (e.g., Canva, Adobe Creative Suite)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM platforms (e.g., Salesforce)
• Analytics platforms (Google Analytics, LinkedIn Ads)

Other relevant tools typically used in this role might include:

• Email marketing platforms (Mailchimp, Constant Contact)
• Social media management tools (Hootsuite, Buffer)
• Content management systems (WordPress, Contentful)
• Project management tools (Asana, Monday.com, Trello)
• SEO tools (SEMrush, Ahrefs, Moz)

ASSUMPTION: Tools not explicitly mentioned in the job listing are industry-standard assumptions based on typical Marketing Manager responsibilities in SaaS companies.

👔 Cultural Fit Considerations

Company Values: Based on the job description, Lofty appears to value:

• High energy and enthusiasm
• Collaboration and teamwork
• Growth and continuous improvement
• Customer-centric solutions
• Data-driven decision making

Work Style: The position requires someone who is:

• Fast-paced and adaptable
• Highly collaborative (works with cross-functional teams)
• Self-motivated and high-energy
• Detail-oriented while managing multiple projects
• Creative yet analytical

Self-Assessment Questions:

• Do I thrive in fast-paced, high-growth environments?
• Am I comfortable juggling multiple priorities and projects simultaneously?
• Do I bring enthusiasm and energy to my marketing work?
• Am I both creative and data-driven in my approach?
• Do I enjoy collaborating across departments and with external vendors?
• Am I interested in the real estate technology sector?

ASSUMPTION: These cultural elements are inferred from the language used in the job description, specifically mentions of "high-energy," "fast-paced environment," and descriptions of the collaborative nature of the work. The friendly and supportive environment is explicitly mentioned.

⚠️ Potential Challenges

• The role encompasses multiple major marketing functions (events, campaigns, content, vendor management), suggesting a broad scope that might be demanding
• High-growth environments often come with rapidly changing priorities and potential resource constraints
• The position requires balancing creative marketing skills with analytical/data-driven approaches
• Managing multiple stakeholders across sales, product, and external vendors requires strong relationship management
• The role appears to involve some travel for industry events and conferences

ASSUMPTION: These potential challenges are based on the comprehensive nature of the responsibilities described and typical challenges in similar roles at high-growth SaaS companies. Individual experiences may vary.

📈 Similar Roles Comparison

This Marketing Manager role at Lofty differs from similar positions in the following ways:

Compared to typical Marketing Manager roles:

• Stronger emphasis on event management than many marketing manager positions
• More hands-on content creation responsibilities versus purely strategic oversight
• Greater focus on B2B marketing specifically for the real estate technology sector

Compared to Event Marketing Manager roles:

• Broader scope beyond just events, including content and campaign management
• More strategic marketing responsibilities integrated with event execution

Compared to Content Marketing Manager roles:

• Additional focus on events and campaign management beyond content
• More comprehensive marketing channel oversight

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in B2B SaaS companies and the specific responsibilities outlined in this job description.

📝 Sample Projects

Based on the responsibilities listed, projects in this role might include:

1. Industry Trade Show Campaign: Developing a comprehensive strategy for a major real estate industry trade show, including pre-event marketing, booth design, lead capture mechanisms, on-site activities, and post-event follow-up campaigns to convert leads.
2. Customer Success Story Series: Creating a multi-format content campaign showcasing successful real estate agents using Lofty's platform, including written case studies, video testimonials, social media snippets, and a webinar featuring customer speakers.
3. Multi-Channel Lead Generation Campaign: Designing and executing an integrated campaign across email, paid social, content marketing, and events to generate new leads in a specific market segment.
4. Vendor Evaluation and Selection: Assessing and selecting new marketing vendors for specific initiatives, such as a video production agency or digital advertising partner, including RFP development, proposal evaluation, contract negotiation, and onboarding.

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common marketing initiatives in B2B SaaS companies serving the real estate market.

❓ Key Questions to Ask During Interview

1. "How does marketing collaborate with sales and product teams to align on campaign objectives and measure success?"
2. "What are the most significant marketing challenges Lofty is facing in the current real estate technology landscape?"
3. "How do you measure the ROI of your marketing events and what benchmarks do you use for success?"
4. "What does the marketing team structure look like, and how would this role interact with other team members?"
5. "Can you share an example of a recent successful marketing campaign and what made it effective?"
6. "How has Lofty's marketing strategy evolved as the company has grown, and where do you see it heading in the next 1-2 years?"

ASSUMPTION: These questions are suggested based on the Marketing Manager role type and may need adaptation based on specific interview circumstances and the candidate's particular background and interests.