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Marketing Manager

Lalamove
Full-time
On-site
Mexico City, Ciudad de MΓ©xico, Mexico
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager

πŸ”Ή Company: Lalamove

πŸ”Ή Location: Mexico City, Ciudad de MΓ©xico, Mexico

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As the Marketing Manager for Lalamove Mexico, you will lead the local marketing team in building brand awareness and driving growth through user and driver acquisition. This strategic role involves overseeing all marketing aspects, working with both local and regional stakeholders, and implementing data-driven marketing initiatives to achieve business objectives in the on-demand delivery platform sector.

ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive responsibilities, leadership requirements, and benefits package which are typically associated with full-time positions. The category is assumed to be Marketing based on the job title and description.


πŸ“‹ Key Responsibilities

  • βœ… Develop and implement local marketing plans to drive awareness, user and driver acquisition to achieve marketing KPIs
  • βœ… Manage internal and external resources for marketing and PR campaign execution
  • βœ… Drive channel performance optimization across Facebook Ads, Google Ads, network campaigns, etc.
  • βœ… Analyze marketing and product data to derive actionable insights for growth optimization
  • βœ… Oversee and grow the marketing department, identifying revenue and partnership opportunities
  • βœ… Collaborate with local and HQ teams including HQ Marketing, Business Development, Platform Operations, Driver Operations, Product & Tech, and Corporate Solution
  • βœ… Lead and coach the Marketing team to achieve business goals

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field

Experience: 5+ years in marketing or growth roles, preferably in logistics/e-commerce fulfillment; proven leadership experience

Skills:

  • Strong leadership and team management abilities
  • Results-oriented with creative problem-solving approach
  • Proficiency with marketing technology tools
  • Data analysis and insights generation capabilities
  • Partnership and stakeholder relationship management
  • Excellent verbal and written communication in Spanish and English
  • Experience in acquisition, digital and offline marketing (preferred)

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $100,000 a month

Benefits:

  • Vacation days above legal requirements
  • Meal vouchers
  • Transportation allowance
  • Health and dental benefits

Industry Comparison: This compensation range appears significantly higher than typical marketing manager salaries in Mexico City

ASSUMPTION: There may be a typo in the original listing regarding the salary, as $80,000-$100,000 per month would be unusually high for a Marketing Manager in Mexico. The compensation is likely either per year or in Mexican Pesos rather than USD. Industry average for similar roles in Mexico City is typically between $25,000-$45,000 USD annually.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Lalamove is a leading global on-demand delivery platform connecting customers directly with drivers through technology

Company Size: 1600+ employees across Southeast Asia and Latin America

Company Stage: Growth-stage unicorn (achieved unicorn status in 2018), well-funded by prominent VCs

ASSUMPTION: While the job posting mentions Lalamove reached unicorn status in 2018, exact current valuation isn't specified. The company appears to be in a significant growth phase based on their expansion across multiple regions.


πŸ“Š Role Analysis

Career Level: Senior/Management

Reporting Structure: Not specified

Team Size/Composition: Will be managing the local marketing team in Mexico

Growth Opportunities: Potential for regional leadership as the company continues expansion in Latin America

ASSUMPTION: This appears to be a senior role based on the 5+ years experience requirement and leadership responsibilities. The reporting structure isn't explicitly mentioned but likely reports to a Country Manager or Regional Marketing Director. Team size isn't specified but the role involves growing and leading the marketing department.


🌍 Location & Work Environment

Office Type: Not specified, likely in-office

Geographic Context: Mexico City is the country's capital and largest business hub with a growing tech ecosystem

Work Schedule: Not specified, likely standard business hours

Regional Considerations: Role requires fluency in both Spanish and English, reflecting the international nature of the company with headquarters in Hong Kong

ASSUMPTION: The work arrangement isn't explicitly stated but given the leadership position and cross-functional collaboration mentioned, it's likely an in-office role. The transportation allowance benefit also suggests commuting to an office.


πŸ’Ό Interview & Application Insights

Typical Process: For senior marketing roles, expect initial screening, marketing expertise assessment, leadership evaluation, and cultural fit interviews

Key Assessment Areas: Marketing strategy development, team leadership capabilities, data analysis skills, cross-functional collaboration experience, and growth mindset

Application Tips: Highlight quantifiable marketing achievements, leadership experience, and data-driven decision making examples. Emphasize any experience in logistics, tech platforms, or marketplace businesses

ATS Keywords: marketing manager, growth marketing, user acquisition, digital marketing, marketing KPIs, team leadership, data analysis, Facebook Ads, Google Ads, PR campaigns, logistics, e-commerce, Spanish, English

ASSUMPTION: These insights are based on industry standards for similar roles and companies, not specifically outlined in the job posting.


πŸ› οΈ Tools & Technologies

  • Digital marketing platforms (Facebook Ads, Google Ads)
  • Marketing analytics tools
  • CRM systems
  • PR and communication platforms

ASSUMPTION: These tools are industry-standard for the role described but aren't explicitly listed in the job posting. The position mentions proficiency with marketing technology tools without specifying which ones.


πŸ‘” Cultural Fit Considerations

Company Values: Passion, humility, grit, and execution

Work Style: Fast-paced, dynamic environment requiring proactive thinking and innovation

Self-Assessment: Consider your comfort with:

  • Leading in a high-growth environment with constant change
  • Balancing local market needs with global company strategy
  • Working in a metrics and results-driven culture
  • Thriving in a unicorn-status tech company with an entrepreneurial mindset

ASSUMPTION: The work style is inferred from descriptions like "fast-paced and dynamic environment" and emphasis on being "results oriented and proactive."


⚠️ Potential Challenges

This role may involve:

  • Balancing regional strategies with local execution
  • Managing multiple stakeholders across different departments and locations
  • Achieving aggressive growth targets in a competitive logistics market
  • Building and developing a marketing team in a fast-evolving business

ASSUMPTION: These challenges are inferred from the nature of the role as described and the company's growth stage, not explicitly stated in the job listing.


πŸ“ˆ Similar Roles Comparison

This Marketing Manager position differs from traditional marketing roles by focusing heavily on growth marketing and digital acquisition. Unlike standard brand marketing roles, this position combines strategic brand building with performance marketing, user acquisition, and driver recruitment specific to the on-demand logistics sector.

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in technology and logistics companies.


πŸ“ Sample Projects

  • Designing and implementing a multi-channel user acquisition campaign to increase customer base in specific Mexican markets
  • Optimizing digital ad spend across platforms to improve cost-per-acquisition metrics
  • Developing driver recruitment strategies to ensure service availability meets growing demand
  • Creating localized marketing initiatives that align with global brand positioning while addressing regional market needs

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities in the job description.


❓ Key Questions to Ask During Interview

  • What are the most immediate marketing priorities for Lalamove in Mexico over the next 6-12 months?
  • How does the local marketing team in Mexico collaborate with regional and global marketing teams?
  • What metrics will define success in this role during the first year?
  • How has Lalamove's marketing strategy evolved in Mexico since entering the market?
  • What are the biggest challenges and opportunities in the Mexican on-demand delivery market?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Review your resume to highlight relevant marketing leadership experience, especially in tech or logistics
  2. Prepare a cover letter emphasizing your experience with digital marketing, user acquisition, and team leadership
  3. Apply through the company website or send your CV in English to claudia.sanchez@lalamove.com as specified
  4. Alternatively, contact via WhatsApp at 55 6702 4569
  5. Prepare to discuss specific marketing campaigns you've led and quantifiable results you've achieved
  6. Research Lalamove's services and market position in Mexico to demonstrate industry knowledge