🔹 Job Title: Marketing Manager
🔹 Company: Lalamove
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
As the Marketing Manager for Lalamove Mexico, you will lead the local marketing team in building brand awareness and driving growth through user and driver acquisition. This strategic role involves overseeing all marketing aspects, working with both local and regional stakeholders, and implementing data-driven marketing initiatives to achieve business objectives in the on-demand delivery platform sector.
ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive responsibilities, leadership requirements, and benefits package which are typically associated with full-time positions. The category is assumed to be Marketing based on the job title and description.
Education: Bachelor's degree in Marketing or a related field
Experience: 5+ years in marketing or growth roles, preferably in logistics/e-commerce fulfillment; proven leadership experience
Skills:
Salary Range: $80,000 - $100,000 a month
Benefits:
Industry Comparison: This compensation range appears significantly higher than typical marketing manager salaries in Mexico City
ASSUMPTION: There may be a typo in the original listing regarding the salary, as $80,000-$100,000 per month would be unusually high for a Marketing Manager in Mexico. The compensation is likely either per year or in Mexican Pesos rather than USD. Industry average for similar roles in Mexico City is typically between $25,000-$45,000 USD annually.
Industry Position: Lalamove is a leading global on-demand delivery platform connecting customers directly with drivers through technology
Company Size: 1600+ employees across Southeast Asia and Latin America
Company Stage: Growth-stage unicorn (achieved unicorn status in 2018), well-funded by prominent VCs
ASSUMPTION: While the job posting mentions Lalamove reached unicorn status in 2018, exact current valuation isn't specified. The company appears to be in a significant growth phase based on their expansion across multiple regions.
Career Level: Senior/Management
Reporting Structure: Not specified
Team Size/Composition: Will be managing the local marketing team in Mexico
Growth Opportunities: Potential for regional leadership as the company continues expansion in Latin America
ASSUMPTION: This appears to be a senior role based on the 5+ years experience requirement and leadership responsibilities. The reporting structure isn't explicitly mentioned but likely reports to a Country Manager or Regional Marketing Director. Team size isn't specified but the role involves growing and leading the marketing department.
Office Type: Not specified, likely in-office
Geographic Context: Mexico City is the country's capital and largest business hub with a growing tech ecosystem
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Role requires fluency in both Spanish and English, reflecting the international nature of the company with headquarters in Hong Kong
ASSUMPTION: The work arrangement isn't explicitly stated but given the leadership position and cross-functional collaboration mentioned, it's likely an in-office role. The transportation allowance benefit also suggests commuting to an office.
Typical Process: For senior marketing roles, expect initial screening, marketing expertise assessment, leadership evaluation, and cultural fit interviews
Key Assessment Areas: Marketing strategy development, team leadership capabilities, data analysis skills, cross-functional collaboration experience, and growth mindset
Application Tips: Highlight quantifiable marketing achievements, leadership experience, and data-driven decision making examples. Emphasize any experience in logistics, tech platforms, or marketplace businesses
ATS Keywords: marketing manager, growth marketing, user acquisition, digital marketing, marketing KPIs, team leadership, data analysis, Facebook Ads, Google Ads, PR campaigns, logistics, e-commerce, Spanish, English
ASSUMPTION: These insights are based on industry standards for similar roles and companies, not specifically outlined in the job posting.
ASSUMPTION: These tools are industry-standard for the role described but aren't explicitly listed in the job posting. The position mentions proficiency with marketing technology tools without specifying which ones.
Company Values: Passion, humility, grit, and execution
Work Style: Fast-paced, dynamic environment requiring proactive thinking and innovation
Self-Assessment: Consider your comfort with:
ASSUMPTION: The work style is inferred from descriptions like "fast-paced and dynamic environment" and emphasis on being "results oriented and proactive."
This role may involve:
ASSUMPTION: These challenges are inferred from the nature of the role as described and the company's growth stage, not explicitly stated in the job listing.
This Marketing Manager position differs from traditional marketing roles by focusing heavily on growth marketing and digital acquisition. Unlike standard brand marketing roles, this position combines strategic brand building with performance marketing, user acquisition, and driver recruitment specific to the on-demand logistics sector.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in technology and logistics companies.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities in the job description.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.