📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: medaptus
🔹 Location: Mississauga, Ontario, Canada (with remote options)
🔹 Job Type: Full-time
🔹 Category: Marketing, Healthcare Technology
📌 Essential Job Details
🚀 Job Overview
medaptus is seeking a dynamic Marketing Manager to join their nimble team where you'll simultaneously develop strategic marketing initiatives and execute hands-on campaigns. This dual strategic/tactical role focuses on driving lead generation, building brand awareness, and growing revenue in the healthcare software space. You'll report to the Director of Marketing and Business Development in a fully remote position, with optional access to offices in North Carolina, Boston, Miami, or Toronto.
ASSUMPTION: Based on the comprehensive description of responsibilities and the requirement for strategic thinking combined with hands-on execution, this appears to be a mid-senior level marketing position with significant impact potential.
📋 Key Responsibilities
Lead Generation
- ✅ Create and manage comprehensive lead generation strategies focused on increasing inbound inquiries
- ✅ Set up and manage multi-channel campaigns across website, email, digital advertising, and social media
- ✅ Leverage HubSpot for marketing automation, lead nurturing, and campaign tracking
- ✅ Develop content programs that support lead generation strategies
- ✅ Improve SEO and website content
- ✅ Track KPIs including new MQLs generated, MQL to SQL conversion rates, and marketing-influenced deals
Brand Awareness
- ✅ Build relationships with healthcare industry associations to expand company presence
- ✅ Own and lead conference and event strategy, managing planning, logistics, and execution
- ✅ Develop content including case studies, whitepapers, blogs, videos, and webinars
- ✅ Manage and optimize online web presence with external partners
- ✅ Track KPIs including website traffic, tradeshow lead generation, and landing page conversion rates
Revenue Growth
- ✅ Collaborate cross-functionally with sales, customer, product, and leadership teams
- ✅ Monitor marketing performance data to generate actionable insights and improve ROI
- ✅ Stay current on industry trends, competitor activities, and emerging opportunities
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 5 years of B2B marketing experience, preferably in healthcare or technology sectors
Skills:
- Strong communication abilities
- Project management expertise
- Organizational skills with hands-on execution capabilities
- Growth mindset with entrepreneurial thinking
- Proactive problem-solving approach
- Proficiency with HubSpot, Google Analytics, Google Ads, Canva, WordPress, and LinkedIn
- Conference and event planning experience
- Adaptability and comfort with multiple responsibilities
- Experience working in startups or small teams
- Willingness to travel for conferences and events
ASSUMPTION: While no specific education requirement is mentioned, a bachelor's degree in marketing, communications, or a related field is likely expected given the seniority level and technical nature of the role.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Health benefits from day one
- 401K matching
- Annual bonus
- Educational reimbursements
- Hybrid/remote work flexibility
Industry Comparison: Not specified
ASSUMPTION: Given the senior nature of this role in healthcare technology, typical salary ranges for Marketing Managers in the Toronto/Mississauga area with healthcare technology experience would likely fall between CAD $85,000-$120,000 annually, though this is an industry estimate only and not stated in the job posting.
📌 Applicant Insights
🔍 Company Context
Industry Position: medaptus appears to be a healthcare software provider focused on technology solutions for the healthcare sector.
Company Size: Small team described as "small but nimble," suggesting a startup or smaller established company.
Company Stage: Growth-stage company with established operations across multiple locations.
ASSUMPTION: Based on the mention of a parent company in Toronto and offices/coworking spaces in multiple cities, medaptus appears to be a smaller subsidiary or division of a larger healthcare technology organization. The emphasis on nimble teams, growth, and entrepreneurial thinking suggests they're in a scaling phase.
📊 Role Analysis
Career Level: Mid to Senior level marketing position
Reporting Structure: Reports directly to the Director of Marketing and Business Development
Team Size/Composition: Small marketing team described as "nimble"
Growth Opportunities: Significant opportunity to shape marketing strategy and drive measurable business outcomes in a growing healthcare technology company
ASSUMPTION: Given the wide range of responsibilities and direct reporting to a Director-level position, this role likely offers substantial visibility to executive leadership and potential for career advancement as the company grows. The emphasis on owning strategies and campaigns suggests considerable autonomy.
🌍 Location & Work Environment
Office Type: Fully remote option available, with alternative office locations in North Carolina (head office), Boston, Miami, or Toronto (parent company location)
Geographic Context: Mississauga is part of the Greater Toronto Area, Canada's largest metropolitan region and a growing hub for healthcare technology companies.
Work Schedule: Not specified, likely standard business hours with flexibility due to remote work options
Regional Considerations: Canadian candidates specifically mentioned as being considered, indicating potential for work visa sponsorship or cross-border employment arrangement
ASSUMPTION: The multi-location flexibility suggests a company with distributed operations and a progressive approach to work arrangements. The mention of considering Canadian candidates specifically may indicate they have established processes for employing team members in Canada while operating primarily in the US.
💼 Interview & Application Insights
Typical Process: For marketing roles at this level, candidates typically experience:
- Initial screening call with HR or recruiting
- First-round interview with the hiring manager (Director of Marketing)
- Potential marketing exercise or portfolio review
- Final round with cross-functional team members
Key Assessment Areas:
- Strategic marketing planning experience
- Hands-on campaign execution capabilities
- Results measurement and analytics skills
- Experience with healthcare or B2B technology
- Adaptability and comfort with multiple responsibilities
Application Tips:
- Highlight quantifiable marketing results from previous roles
- Showcase examples of both strategic planning and tactical execution
- Emphasize experience with specified tools (HubSpot, Google Analytics, etc.)
- Demonstrate understanding of healthcare technology marketing challenges
- Include examples of content creation and lead generation campaigns
ATS Keywords: HubSpot, lead generation, MQL, SQL, B2B marketing, healthcare technology, marketing automation, campaign management, digital advertising, content marketing, conference planning, SEO, marketing analytics
ASSUMPTION: These insights are based on industry standards for similar marketing roles and the specific requirements outlined in the job description, not on company-specific interview processes.
🛠️ Tools & Technologies
- HubSpot (marketing automation platform)
- Google Analytics
- Google Ads
- Canva
- WordPress
- LinkedIn (for advertising campaigns)
- Email marketing platforms
- Content management systems
- SEO tools
ASSUMPTION: While HubSpot, Google Analytics, Google Ads, Canva, WordPress, and LinkedIn are specifically mentioned, familiarity with general marketing automation, CRM systems, content management, and analytics tools would likely be beneficial. Experience with healthcare-specific marketing tools might be advantageous but isn't explicitly required.
👔 Cultural Fit Considerations
Company Values: Based on the job description, the company appears to value:
- Flexibility and adaptability
- Results-driven performance
- Entrepreneurial thinking
- Cross-functional collaboration
- Initiative and self-direction
Work Style: The role requires someone who is:
- Comfortable switching between strategic and tactical work
- Self-motivated and proactive
- Adaptable to changing priorities
- Collaborative with various stakeholders
- Comfortable in a fast-paced environment
Self-Assessment: Potential applicants should consider:
- Do I thrive in environments where I need to balance strategic planning with hands-on execution?
- Am I comfortable with a role that requires frequent context-switching between different marketing functions?
- Do I have the discipline and organization to work effectively in a remote setting?
- Am I passionate about healthcare technology and its potential impact?
- Do I enjoy working on small teams where my contributions are highly visible?
ASSUMPTION: The emphasis on both strategic thinking and hands-on execution suggests a relatively flat organizational structure where team members are expected to contribute broadly rather than specialize narrowly. The description of a "small but nimble" team implies a collaborative culture with limited bureaucracy.
⚠️ Potential Challenges
- The role combines strategic planning with tactical execution, requiring effective time management and prioritization skills
- Working on a small team may mean limited specialized support resources
- Remote work arrangements require strong self-direction and communication skills
- Success metrics are directly tied to business outcomes (MQLs, SQLs, closed deals), creating high accountability
- The healthcare technology sector has complex sales cycles and regulatory considerations
- Travel requirements for conferences and events may impact work-life balance
ASSUMPTION: These potential challenges are inferred from the job description and typical patterns in similar marketing roles at growth-stage technology companies. Individual experiences may vary based on the specific company culture and management style.
📈 Similar Roles Comparison
This Marketing Manager position differs from other marketing roles in several ways:
- vs. Marketing Specialist: This role requires more strategic planning and leadership than typical specialist positions
- vs. Digital Marketing Manager: While digital is important, this role encompasses broader marketing functions including events and partnerships
- vs. Corporate Marketing Manager: This position has more direct revenue responsibility and lead generation focus than typical corporate roles
- vs. Product Marketing Manager: While there is likely product involvement, this role focuses more on demand generation than product messaging
- vs. Marketing Director: Reports to a Director and has less strategic authority, though still carries substantial strategic responsibilities
ASSUMPTION: This comparison is based on standard industry role definitions and may not reflect how medaptus specifically structures its marketing organization.
📝 Sample Projects
Based on the job responsibilities, someone in this role might work on projects such as:
- Developing and implementing a comprehensive inbound lead generation strategy utilizing content marketing, SEO, and digital advertising
- Creating and optimizing HubSpot workflows to nurture leads through the sales funnel based on behavioral triggers
- Planning and executing the company's presence at a major healthcare industry conference, including pre-event promotion, booth design, and post-event follow-up
- Collaborating with subject matter experts to develop a white paper on healthcare efficiency that positions the company as a thought leader
- Analyzing marketing campaign performance data to optimize channel mix and improve cost per lead metrics
- Redesigning key website landing pages to improve conversion rates and SEO performance
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical marketing initiatives for B2B healthcare technology companies, not specific confirmed projects at medaptus.
❓ Key Questions to Ask During Interview
- "How do you measure marketing success, and what are the current KPI targets for this role?"
- "Can you describe the sales and marketing alignment process? How do leads flow from initial generation to closed business?"
- "What are the biggest challenges the marketing team is currently facing, and how does this role help address them?"
- "How would you describe the company's current market position and brand awareness in the healthcare technology space?"
- "What resources would be available for executing marketing initiatives? Is there a dedicated budget for campaigns, content creation, etc.?"
- "Can you share more about the product roadmap and how marketing priorities align with upcoming releases or expansions?"
ASSUMPTION: These questions are suggested based on typical considerations for marketing management roles and may need to be tailored based on specific interests or concerns of the candidate.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight B2B marketing experience, especially in healthcare or technology. Include specific metrics showing campaign results.
- Prepare your portfolio: The listing specifically requests examples of your marketing work, so gather relevant samples demonstrating both strategic planning and tactical execution.
- Customize your cover letter: Explain why you're interested in healthcare technology and how your experience matches both the strategic and hands-on aspects of the role.
- Research medaptus: Investigate their products, clients, and position in the healthcare technology market.
- Optimize for ATS: Ensure your application includes key terms like "HubSpot," "lead generation," "B2B marketing," "healthcare technology," and "marketing automation."
- Prepare for remote work discussion: Be ready to discuss your experience with and approach to working remotely effectively.
- Submission: Submit your resume, custom cover letter, and marketing work examples as requested in the application instructions.