Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Keller Executive Search

🔹 Location: Calgary, Alberta, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving strategic marketing initiatives to enhance brand visibility and engagement
• Leading and managing a marketing team to execute campaigns and projects
• Analyzing market trends and customer insights to inform marketing strategies
• Fostering relationships with key stakeholders to promote collaboration and drive business growth
• Monitoring and reporting on the effectiveness of marketing campaigns
• Managing the marketing budget to ensure effective allocation of resources

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and analytical skills. It is ideal for a marketing professional with a proven track record in managing teams and driving results.

📋 Key Responsibilities

✅ Develop, implement, and optimize marketing strategies to enhance brand visibility and engagement

✅ Coordinate and manage various marketing campaigns, ensuring consistency in messaging and alignment with business objectives

✅ Analyze market trends and customer insights to inform marketing strategies and improve customer experiences

✅ Lead the marketing team, providing guidance and support to ensure the successful execution of all marketing initiatives

✅ Foster relationships with key stakeholders, including clients and partners, to promote collaboration and drive business growth

✅ Monitor and report on the effectiveness of marketing campaigns, adjusting tactics as necessary to ensure high ROI

✅ Manage the marketing budget, ensuring resources are allocated effectively across various projects

ASSUMPTION: The role requires a strong understanding of marketing principles, digital marketing strategies, and data analysis. It also demands excellent communication and interpersonal skills to effectively lead the marketing team and collaborate with stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: Minimum of 5 years of proven experience in a marketing role, preferably in a managerial capacity

Required Skills:

• Strong understanding of digital marketing strategies and tools
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills
• Experience in leadership and team management

Preferred Skills:

• Experience in the information services industry
• Fluency in multiple languages

ASSUMPTION: While a degree in marketing or a related field is preferred, candidates with equivalent experience and a strong portfolio may also be considered. Fluency in multiple languages is a plus, as it may be beneficial for engaging with a diverse client base.

💰 Compensation & Benefits

Salary Range: Based on experience, the salary range for this role is CAD 80,000 - 120,000 per year. This estimate is based on market research and comparable roles in the information services industry in Calgary.

Benefits:

• 30-Day Paid Leave
• Health Insurance Coverage
• 5-Day Work Week

Working Hours: Full-time position with flexible working hours. The role may require occasional work on weekends or evenings to accommodate stakeholder needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are subject to change and may be adjusted based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Keller Executive Search operates in the information services industry, focusing on executive search, headhunting, and business consulting services.

Company Size: With 11-50 employees, Keller Executive Search offers a dynamic and collaborative work environment where applicants can make a significant impact.

Founded: Keller Executive Search was founded in New York, USA, and has since expanded its global presence with offices in various countries.

Company Description:

• Keller is a global leadership advisory firm that connects exceptional senior leaders with prominent brands and organizations worldwide.
• The company offers a comprehensive suite of services, including Executive Search, Board Services, Transition Planning, Leadership Growth and Development, and Organizational Health.
• Keller's team of experts collaborates to deliver unparalleled knowledge, insight, and results for a diverse range of clients, from major multinationals to emerging companies and nonprofit institutions.

Company Specialties:

• Executive Search
• Headhunting
• CEO Succession Planning
• C-Level Recruitment
• Business Consulting and Services

Company Website: www.kellerexecutivesearch.com

ASSUMPTION: Keller Executive Search's global presence and diverse client base offer unique opportunities for marketing professionals to gain exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is a mid-level management position, ideal for a marketing professional seeking to advance their career in a leadership capacity.

Reporting Structure: The Marketing Manager will report directly to the Chief Marketing Officer (CMO) and will oversee the marketing team.

Work Arrangement: This role is remote-friendly, offering flexibility for candidates who prefer to work from home or a co-working space. Occasional travel may be required to attend client meetings or industry events.

Growth Opportunities:

• Progression to a senior marketing role or a director-level position within the company
• Expanding industry knowledge and expertise through exposure to diverse clients and projects
• Developing leadership and management skills by overseeing the marketing team

ASSUMPTION: The Marketing Manager role at Keller Executive Search presents numerous opportunities for professional growth and development, both within the marketing function and across the broader organization.

🌍 Location & Work Environment

Office Type: Keller Executive Search has a hybrid work environment, with employees working both remotely and from one of the company's global offices.

Office Location(s): Calgary, Alberta, Canada

Geographic Context:

• Calgary is the largest city in Alberta, Canada, and is known for its vibrant economy and diverse industries.
• The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene.
• Calgary's central location in North America makes it an ideal hub for international business travel.

Work Schedule: The Marketing Manager will be expected to work standard business hours, with some flexibility to accommodate stakeholder needs and time zones.

ASSUMPTION: The hybrid work environment at Keller Executive Search offers employees the best of both worlds, providing the opportunity to work remotely while also fostering collaboration and team-building in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager (Marketing Director)
• Second-round interview with the CMO
• Final-round interview with key stakeholders
• Background check and reference checks
• Job offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Leadership and team management
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management, and adaptability
• Research Keller Executive Search and the information services industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Marketing strategies, campaign management, market analysis, team leadership, stakeholder engagement, budget management, digital marketing, analytical skills, communication skills, interpersonal skills

ASSUMPTION: The interview process at Keller Executive Search is designed to assess candidates' technical skills, leadership potential, and cultural fit. Applicants should be prepared to discuss their marketing experience and provide examples of their achievements in detail.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Marketing Manager will be expected to have experience with industry-standard marketing tools and technologies. Familiarity with the specific tools used by Keller Executive Search is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all interactions
• Collaboration: Fostering a culture of teamwork and mutual respect
• Expertise: Continuously developing and sharing knowledge and skills
• Innovation: Encouraging creativity and embracing change
• Client-centricity: Prioritizing client needs and exceeding expectations

Work Style:

• Results-driven: Focused on achieving measurable outcomes and driving business growth
• Adaptable: Able to thrive in a dynamic and changing environment
• Collaborative: Comfortable working in a team and contributing to collective success
• Initiative: Proactive in identifying opportunities and taking action

Self-Assessment Questions:

• Do you embrace a client-centric approach to marketing, prioritizing their needs and exceeding expectations?
• Are you comfortable working in a dynamic and changing environment, adapting to new challenges and opportunities?
• Do you thrive in a collaborative work environment, contributing to team success and learning from others?

ASSUMPTION: Keller Executive Search values candidates who align with their core values and work style. Applicants should be prepared to demonstrate their fit with the company culture during the interview process.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration
• Balancing multiple priorities and projects simultaneously
• Adapting to a dynamic and changing work environment
• Meeting the expectations of diverse stakeholders, including clients and partners

ASSUMPTION: The Marketing Manager role at Keller Executive Search presents unique challenges that require strong leadership, communication, and adaptability skills. Applicants should be prepared to discuss their strategies for overcoming these challenges during the interview process.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on stakeholder engagement and relationship-building, as well as a deep understanding of the information services industry
• Compared to other marketing management roles, this position offers a unique opportunity to work with a diverse range of clients and industries
• Career progression in this role may lead to senior marketing or director-level positions within the company, as well as opportunities to specialize in specific industries or functions

ASSUMPTION: Applicants should research similar roles in the information services industry to better understand the unique aspects of this position and how it compares to other marketing management opportunities.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new service offering
• Conducting market research and analysis to identify new business opportunities and trends
• Managing a team to create and implement a content marketing campaign, including blog posts, whitepapers, and webinars
• Collaborating with sales and business development teams to create targeted marketing materials and campaigns

ASSUMPTION: The Marketing Manager role at Keller Executive Search offers a diverse range of projects and initiatives, providing opportunities for marketing professionals to gain exposure to various aspects of the marketing function and develop their skills and expertise.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for the marketing team in the first 90 days?
• How does Keller Executive Search support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working with diverse stakeholders, and how can I best prepare to manage these relationships?
• How does Keller Executive Search measure the success of its marketing initiatives, and how can I contribute to improving these metrics?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the company's marketing strategy and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/jobs/keller-executive-search-marketing-manager
• Tailor your resume and cover letter to highlight your marketing experience, leadership skills, and relevant achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, team management, and adaptability
• Research Keller Executive Search and the information services industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.