π Core Information
πΉ Job Title: Marketing Manager
πΉ Company: Tahaluf (Informa Group Plc.)
πΉ Location: Riyadh, Ar RiyΔαΈ, Saudi Arabia
πΉ Job Type: Full-time
πΉ Category: Marketing
π Essential Job Details
π Job Overview
As a Marketing Manager at Tahaluf, you'll drive the company's ambitious growth as Saudi Arabia's largest B2B event organizer. In this role, you'll design and implement comprehensive marketing strategies across multiple channels to achieve commercial objectives and revenue targets. Working within a fast-paced, startup-like environment, you'll have the opportunity to shape award-winning event brands while making a significant impact on the global events sector.
ASSUMPTION: The category is assumed to be "Marketing" based on the job title and responsibilities focused on marketing strategy and campaigns. The job type is assumed to be "Full-time" as this is a senior management position with comprehensive responsibilities requiring full-time commitment.
π Key Responsibilities
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Develop and execute comprehensive marketing strategies for inbound and outbound marketing campaigns
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Drive online traffic, leads, and conversions while tracking and reporting on results
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Analyze visitor and exhibitor digital behavior to optimize marketing campaigns
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Benchmark and set new KPI targets to measure and improve digital marketing performance
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Collaborate with agencies to develop and manage paid marketing campaigns
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Identify evolving SEO practices and develop cutting-edge digital campaigns
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Create organic search growth strategies for each customer lifecycle stage
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Work with content creators to develop high-quality content around relevant terms
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Manage and improve organic search performance through CTRs, traffic, and conversions
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Design and implement testing and optimization strategies (A/B testing, landing pages, CTAs)
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Line manage digital marketers and provide guidance for successful campaign execution
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Monitor campaign performance and produce relevant reports and insights
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Develop marketing budgets and ensure digital elements of budget trackers are updated
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Identify target audiences and develop personas, value propositions, and messaging
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Ensure timely, relevant communications across digital channels
π― Required Qualifications
Education: Bachelor's Degree or equivalent experience
Experience: Minimum of 5 years' experience as Marketing Manager
Skills:
- Thorough understanding of digital marketing (PPC, SEO, online advertising)
- Database development, segmentation, and advanced targeting
- Strong relationship building with partners and stakeholders
- Analytical mindset
- Experience with design and print suppliers/agencies
- Strong copywriting skills
- Deadline and target-driven work ethic
- Excellent verbal and written communication
- Proficiency in MS Office (intermediate/advanced PowerPoint, Word, Excel)
- Adaptability to new technology solutions
Desirable experience:
- Marketing automation technology (preferably Eloqua)
- CMS platforms
- Social media management tools (Sprout Social, Hootsuite)
- Social media listening and sentiment analysis
- Marketing analytics platforms (Google Analytics/Adobe)
- Formal business/marketing higher education qualification
- Events marketing experience
π° Compensation & Benefits
Salary Range: Not specified
Benefits:
- Medical insurance for individual and family
- 25 days annual leave
- School fees contribution: 40,000 SAR per child per year (up to 3 children)
- Remote working on Sundays
- Work-from-anywhere policy (1 month per year)
- Family visa costs (up to 3 children)
- International Relocation Package (if eligible):
- Paid flight to Riyadh for you and dependents
- 60 days accommodation or serviced apartment
- Alternative one-off payment of SAR 5,000 if accommodation not required
- Individual annual flight allowance
- SAR 2,500 for shipping goods/excess baggage costs
- Local Relocation Package (if eligible):
- Paid flight to Riyadh for you and dependents
- 30 days accommodation or serviced apartment
- Alternative one-off payment of SAR 5,000 if accommodation not required
- SAR 2,500 for shipping goods/excess baggage costs
ASSUMPTION: The compensation package appears competitive for the Saudi Arabian market for this level of position, particularly with the inclusion of housing support, school fees, and relocation assistance, which are valuable benefits in the region.
π Applicant Insights
π Company Context
Industry Position: Tahaluf is the largest B2B Live and On Demand Events organizer in Saudi Arabia, known for record-breaking events such as LEAP (the most attended tech event in the world). The company is scaling rapidly and bringing iconic Informa brands to Saudi Arabia.
Company Size: Growing rapidly with significant resources
Company Stage: High-growth company with the energy of a startup but backed by the established Informa Group Plc.
ASSUMPTION: While exact employee numbers aren't provided, the description of Tahaluf as the largest events organizer in Saudi Arabia with major partnerships suggests a substantial organization with significant resources.
π Role Analysis
Career Level: Mid to Senior level management
Reporting Structure: Will manage digital marketers and likely report to a Marketing Director or similar senior leadership position
Team Size/Composition: Will manage at least one digital marketer
Growth Opportunities: High potential for career advancement given the company's rapid expansion and launch of new events/products
ASSUMPTION: The reporting structure is inferred from the line management responsibilities mentioned and the typical organizational structure in event marketing departments.
π Location & Work Environment
Office Type: Primarily in-office with some flexibility (remote working on Sundays and 1 month work-from-anywhere yearly)
Geographic Context: Riyadh is the capital and largest city of Saudi Arabia, undergoing rapid development as part of Saudi Vision 2030. The city offers modern amenities with a growing expatriate community.
Work Schedule: Standard full-time schedule with Sunday remote work option
Regional Considerations: Working in Saudi Arabia requires cultural sensitivity and awareness of local customs. The country is undergoing significant social and economic reforms, making it an exciting but sometimes challenging environment for expatriates.
ASSUMPTION: The work environment details are based on the benefits mentioned and standard practices in Saudi Arabia, where the traditional work week typically runs Sunday through Thursday.
πΌ Interview & Application Insights
Typical Process: For senior marketing roles in large events companies, expect multiple interview rounds, possibly including:
- Initial HR screening
- Interview with direct supervisor
- Panel interview with stakeholders
- Possible presentation of marketing strategy or campaign ideas
Key Assessment Areas:
- Digital marketing expertise across multiple channels
- Experience with data-driven campaign optimization
- Leadership capabilities
- Analytical thinking and problem-solving
- Ability to work in a fast-paced environment
Application Tips:
- Highlight experience with large-scale events or B2B marketing
- Quantify marketing achievements with specific metrics
- Demonstrate familiarity with the Saudi market or adaptability to new cultural contexts
- Showcase experience with the specific marketing tools mentioned (Eloqua, Adobe Analytics, etc.)
ATS Keywords: digital marketing, campaign management, SEO, PPC, marketing strategy, analytics, A/B testing, Eloqua, Adobe Analytics, Google Analytics, events marketing, customer segmentation, audience targeting, KPI tracking, marketing automation
ASSUMPTION: These insights are based on standard interview practices for marketing management positions in the events industry, particularly for international companies operating in the Middle East.
π οΈ Tools & Technologies
- Marketing Automation: Eloqua
- Analytics Platforms: Adobe Analytics, Google Analytics
- Social Media Management: Sprout Social, Hootsuite
- CMS Platforms
- MS Office Suite (PowerPoint, Word, Excel)
- SEO Tools
- Paid advertising platforms
ASSUMPTION: While the job listing specifically mentions several tools (Eloqua, Adobe Analytics, Google Analytics, etc.), experience with other standard marketing technologies would likely be beneficial based on the comprehensive nature of the role.
π Cultural Fit Considerations
Company Values: Fast-paced innovation, ambition, pushing boundaries, supportive leadership, personal development
Work Style: Dynamic, startup-like energy, willingness to take on large-scale projects, comfortable with rapid growth and change
Self-Assessment Questions:
- Are you comfortable "being thrown in at the deep end" and handling large-scale projects from day one?
- Do you thrive in fast-paced environments where growth happens quickly?
- Are you willing to push boundaries and disrupt the status quo?
- Can you adapt to rapid change and scaling operations?
ASSUMPTION: The company culture is inferred from language in the job description like "not afraid to push boundaries," "disrupt the status quo," and references to the "energy and style of a start-up" despite being part of a larger organization.
β οΈ Potential Challenges
- Fast-paced environment may lead to high workload and pressure to deliver quickly
- Adapting to cultural differences if relocating to Saudi Arabia
- Managing digital marketing across multiple large-scale events simultaneously
- Navigating the complexities of a rapidly scaling organization
- Balancing day-to-day execution with strategic planning
ASSUMPTION: These challenges are inferred from the description of the company as fast-growing and the role requiring management of multiple aspects of marketing strategy and execution across various events.
π Similar Roles Comparison
This role differs from standard Marketing Manager positions in several ways:
- Events Focus: Specialized in marketing for large-scale B2B events rather than products or services
- Growth Environment: Positioned within a rapidly scaling company rather than an established operation
- Regional Context: Requires understanding of the Saudi Arabian market and cultural considerations
- Digital Emphasis: Heavily focused on digital marketing channels and data analytics
ASSUMPTION: This comparison is based on typical marketing manager roles and the specific characteristics highlighted in this job description.
π Sample Projects
- Developing a multi-channel digital marketing campaign for a major tech event like LEAP
- Creating targeted segmentation strategies for different attendee personas
- Implementing A/B testing to optimize landing page conversions for event registrations
- Analyzing marketing performance data to identify trends and opportunities across multiple events
- Developing an SEO strategy to increase organic visibility for new event launches
- Creating a content calendar and distribution plan for year-round engagement
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical marketing activities for large-scale events.
β Key Questions to Ask During Interview
- What are the most significant marketing challenges Tahaluf is facing as it scales its events portfolio?
- How does the marketing team collaborate with other departments and stakeholders to ensure successful event execution?
- What metrics do you use to define success for marketing campaigns, and how have these evolved over time?
- How does Tahaluf's marketing approach differ between established events like LEAP and newer events being introduced to the Saudi market?
- What opportunities exist for professional development and career advancement as the company continues to grow?
- How does the company balance its startup-like energy with the resources and structure of being part of Informa Group?
ASSUMPTION: These questions are suggested based on the role description and would need adaptation based on the specific interview context and the candidate's background.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
- Tailor your resume to highlight relevant experience with digital marketing, events, and the specific tools mentioned (Eloqua, analytics platforms)
- Prepare a portfolio of successful marketing campaigns with measurable results
- Research Tahaluf's events (especially LEAP, Cityscape Global, and Black Hat) to understand their scale and audience
- Consider cultural preparation if relocating to Saudi Arabia
- Optimize your LinkedIn profile with relevant keywords (digital marketing, events marketing, campaign management)
- Prepare examples demonstrating your ability to work in fast-paced environments and manage multiple priorities
- Research Saudi Vision 2030 to understand the broader context of business development in the region