🔹 Job Title: Marketing Manager
🔹 Company: Zeller
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
Zeller is seeking a creative and analytical Marketing Manager to drive customer acquisition, increase product adoption, and differentiate Zeller's brand as Australia's leading alternative to traditional business banks. This role will own the strategy to achieve aggressive growth targets and be accountable for Zeller's full marketing campaign mix across all channels, both paid and owned.
ASSUMPTION: The role appears to be a mid to senior-level position based on the responsibilities and required experience (4+ years). The job type is assumed to be full-time based on the comprehensive nature of responsibilities and the company's mention of spending the majority of the work week in the office. The category is assumed to be Marketing based on the job title and responsibilities.
Education: Tertiary education preferred, but relevant experience can substitute
Experience: 4+ years of marketing experience, with at least 1+ years leading a small team or project managing groups
Skills:
Bonus Qualifications:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: The salary range is likely competitive for a Marketing Manager role in Melbourne at a well-funded scale-up. Australian marketing manager salaries typically range from $90,000 to $150,000+ AUD depending on experience level, with additional value provided through equity compensation.
Industry Position: Zeller is a fast-growing Australian scale-up in the fintech space, specifically focusing on business banking and payment solutions for businesses of all sizes.
Company Size: Not specified, but described as a "scale-up"
Company Stage: Growth stage with VC backing
ASSUMPTION: Based on the description as a "scale-up" and mention of VC backing, Zeller appears to be in a significant growth phase after initial startup success. The company likely has established product-market fit and is now scaling operations and customer acquisition, which aligns with the aggressive marketing role described.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: The role mentions "leading a small team" and "motivating small groups"
Growth Opportunities: Potential to influence and shape company direction as Zeller scales both domestically and globally
ASSUMPTION: This role likely reports to a Head of Marketing, CMO, or similar senior marketing executive. The position appears to involve both hands-on marketing execution and people leadership responsibilities, suggesting it's a crucial role in the company's growth strategy with opportunities for advancement as the company expands.
Office Type: Primarily in-office in Melbourne CBD
Geographic Context: Melbourne is Australia's second-largest city and a significant business hub with a thriving tech and startup ecosystem
Work Schedule: Majority of work week spent in the office
Regional Considerations: Melbourne offers excellent quality of life, strong business networks, and a diverse talent pool
ASSUMPTION: The job listing indicates a preference for in-office collaboration, stating "Our team thrives on the energy of being together" and mentioning spending "majority of our work week at our spacious Melbourne CBD office." This suggests a hybrid approach that prioritizes in-person work but likely allows some flexibility.
Typical Process: For marketing leadership roles at scale-ups, the process typically includes initial screening, portfolio review, culture fit assessment, and multiple interviews with marketing leaders and cross-functional stakeholders
Key Assessment Areas: Creative thinking, analytical abilities, leadership skills, growth marketing experience, strategic planning capabilities, and cultural alignment with a disruptive mindset
Application Tips: Highlight specific growth metrics achieved in previous roles, showcase creative campaigns you've led, and demonstrate your experience across multiple marketing channels
ATS Keywords: growth marketing, customer acquisition, digital marketing, campaign management, conversion optimization, performance marketing, B2B marketing, fintech, team leadership, marketing strategy
ASSUMPTION: These insights are based on industry standards for similar roles at scale-up companies and the specific requirements mentioned in the job listing.
While specific tools aren't listed, this role would typically involve proficiency with:
ASSUMPTION: These tools represent standard technology used by marketing professionals in similar roles and align with the marketing channels mentioned in the job description.
Company Values: Based on the job description, Zeller values innovation, disruption of the status quo, fast-paced execution, and a lack of bureaucracy
Work Style: Fast-paced, dynamic environment with a focus on autonomy, creativity, and data-driven decision making
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from statements in the job description like "thrive in fast-paced environments," "embrace a challenge," "hate bureaucracy," and "disrupt the status-quo." The company describes itself as having a "balanced, progressive, and supportive work environment," suggesting they value innovation alongside employee wellbeing.
ASSUMPTION: These potential challenges are inferred from the comprehensive responsibilities listed and the company's description as a fast-growing scale-up taking on established business banking solutions.
This role differs from standard Marketing Manager positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles across different organizational types and stages.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description.
ASSUMPTION: These questions are suggested based on the role type and company description but may need adaptation based on specific interview circumstances.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.