Marketing Manager

## 📌 Core Information 🔹 **Job Title:** Marketing Manager 🔹 **Company:** Jericho Security 🔹 **Location:** New York, United States 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing --- ## 📌 Essential Job Details ### 🚀 Job Overview As the lead marketer for Jericho Security, you will be responsible for driving the company's narrative, growth trajectory, and brand visibility. You will collaborate with cross-functional teams and external partners to execute high-impact marketing campaigns and events, with the goal of educating and captivating the audience, generating leads, and building a strong community around Jericho's cybersecurity solutions. **ASSUMPTION:** The original job listing did not specify the job type, so we have assumed it is a full-time position based on the level of responsibility and scope of the role. --- ### 📋 Key Responsibilities ✅ Plan, execute, and lead high-impact events such as virtual webinars, CISO dinners, and industry conferences to elevate Jericho Security's brand visibility and drive awareness across key markets. ✅ Implement and optimize marketing efforts across email, social media, and other channels, focusing on identifying the best-performing channels for specific customer segments and continuously refining these efforts for maximum engagement. ✅ Create engaging content, such as whitepapers, case studies, and blog posts, that educate and captivate the audience. Use data and metrics to guide content creation and ensure it's driving meaningful engagement, conversions, and lead generation. ✅ Leverage marketing automation tools to nurture leads, trigger campaigns, and track conversions, using data to optimize workflows and improve return on investment (ROI). ✅ Regularly analyze campaign performance using metrics to gauge success and adjust strategies based on data to ensure content and marketing initiatives are timely, effective, and targeted. ✅ Stay immersed in industry trends to ensure that marketing strategies align with the market's needs, and use this knowledge to inform product positioning and refine messaging for better resonance with the target audience. ✅ Actively listen to customer feedback and understand their needs, then translate these insights into actionable marketing strategies that improve customer engagement and lead to tangible outcomes. **ASSUMPTION:** The original job description provided a comprehensive list of responsibilities, so no additional assumptions were made. --- ### 🎯 Required Qualifications **Education:** Not specified **Experience:** 3-7 years of experience executing marketing strategies at a B2B startup, ideally during a growth phase. **Skills:** Strong knowledge of customer behavior and how to tailor marketing initiatives to drive conversions and achieve growth goals, proven experience measuring campaign performance and making data-driven improvements, hands-on experience with digital marketing, content creation, demand generation, and marketing automation tools (e.g., HubSpot), experience with executing large-scale event or conference engagement campaigns. **ASSUMPTION:** The original job listing did not specify any educational requirements, so we have not made any assumptions about the expected level of education for this role. --- ### 💰 Compensation & Benefits **Salary Range:** Not specified **Benefits:** Not specified **Industry Comparison:** According to Glassdoor, the average salary for a Marketing Manager in New York City is around $80,000 to $120,000 per year, depending on experience and the size of the company. The benefits package offered by Jericho Security is not provided, but it is common for B2B technology companies to offer a competitive benefits package that may include health insurance, retirement contributions, and other perks. **ASSUMPTION:** The salary range and benefits information were not provided in the original job listing, so we have looked up industry averages for a Marketing Manager role in the New York City area to provide a general sense of compensation for this position. --- ## 📌 Applicant Insights ### 🔍 Company Context **Industry Position:** Jericho Security is a cybersecurity company that specializes in protecting organizations from the growing threat of malicious AI-powered attacks. They are at the forefront of this emerging field, providing sophisticated analytics and educational frameworks to defend against the scale and volume of AI-driven cyber threats. **Company Size:** Not specified **Company Stage:** Based on the details provided, Jericho Security appears to be in a growth stage, as they are gearing up for a major product launch and seeking a marketing leader to drive their expansion. **ASSUMPTION:** The company's industry position and growth stage were inferred from the job description, which mentions their focus on defending against AI-powered cyber threats and their preparations for a significant product launch. --- ### 📊 Role Analysis **Career Level:** This role is likely at the mid-to-senior level, based on the 3-7 years of experience requirement and the scope of responsibilities involved. **Reporting Structure:** The job description indicates that the Marketing Manager will work in tandem with the CEO, suggesting a direct reporting relationship to the executive leadership. **Team Size/Composition:** Not specified **Growth Opportunities:** As a fast-growing cybersecurity company, Jericho Security likely offers ample opportunities for career advancement and progression, both within the marketing function and potentially into other areas of the business. **ASSUMPTION:** The career level and reporting structure were inferred from the job description, while the specifics of the team size and composition were not provided. --- ### 🌍 Location & Work Environment **Office Type:** Not specified, but the listing mentions a preference for candidates in New York City, Los Angeles, and Miami, suggesting an in-office or hybrid work environment. **Geographic Context:** New York City is a major tech and financial hub, with a high cost of living but also an abundance of opportunities for marketing professionals in the B2B technology space. **Work Schedule:** Not specified, but typical for a full-time marketing role at a growth-stage startup. **Regional Considerations:** New York City is a diverse, fast-paced environment that may appeal to professionals seeking a dynamic, challenging work setting. **ASSUMPTION:** The office type was not explicitly stated, but the preference for candidates in specific locations suggests an in-office or hybrid work model. The geographic context and regional considerations were inferred based on the listed location. --- ### 💼 Interview & Application Insights **Typical Process:** The interview process for a Marketing Manager role at a B2B technology company may include an initial phone or video screening, followed by in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially the CEO. Candidates may also be asked to complete a practical exercise or presentation to demonstrate their marketing skills and strategic thinking. **Key Assessment Areas:** Employers will likely evaluate the candidate's ability to develop and execute integrated marketing campaigns, their experience with data-driven decision-making, their understanding of the cybersecurity industry and customer needs, and their ability to collaborate effectively with cross-functional teams. **Application Tips:** Applicants should highlight their relevant experience in B2B marketing, particularly within the technology or cybersecurity sectors. They should also demonstrate their data-driven approach to marketing, their creativity in content development, and their passion for driving growth and brand awareness. **ATS Keywords:** Relevant keywords to include in the application may include "marketing strategy," "digital marketing," "content creation," "marketing automation," "event planning," "lead generation," "data analysis," and "cybersecurity." **ASSUMPTION:** The insights about the typical interview process, key assessment areas, application tips, and ATS keywords are based on industry standards for a Marketing Manager role in the B2B technology sector. --- ### 🛠️ Tools & Technologies The Marketing Manager at Jericho Security will likely be expected to have experience with various marketing tools and platforms, such as: - Marketing automation software (e.g., HubSpot, Marketo, Pardot) - Content management systems (e.g., WordPress, Drupal, Contentful) - Social media management tools (e.g., Hootsuite, Buffer, Sprout Social) - Analytics and reporting tools (e.g., Google Analytics, Mixpanel, Amplitude) - Graphic design and video editing software (e.g., Adobe Creative Cloud, Canva) **ASSUMPTION:** The list of tools and technologies is based on common industry standards for a Marketing Manager role, as the original job description did not provide a comprehensive list. --- ### 👔 Cultural Fit Considerations **Company Values:** Jericho Security's core values likely include a commitment to innovation, cybersecurity excellence, and a dedication to protecting organizations from the evolving threat of AI-powered attacks. **Work Style:** The job description suggests a fast-paced, collaborative, and data-driven work environment, where the Marketing Manager will need to be adaptable, strategic, and capable of executing complex, high-impact marketing initiatives. **Self-Assessment:** Applicants should consider whether they thrive in a dynamic, growth-oriented environment, are passionate about cybersecurity and emerging technologies, and have the analytical and creative skills to drive impactful marketing campaigns. **ASSUMPTION:** The company's values and work style were inferred from the job description, which emphasizes Jericho Security's focus on cutting-edge cybersecurity solutions and the need for the Marketing Manager to be a strategic, data-driven leader. --- ### ⚠️ Potential Challenges The Marketing Manager role at Jericho Security may involve the following potential challenges: - Navigating a rapidly evolving industry and keeping up with the latest trends and technologies in cybersecurity and AI - Balancing the execution of high-impact marketing campaigns with the need to continuously optimize and refine strategies based on data - Coordinating with cross-functional teams and external partners to deliver successful events and content initiatives - Demonstrating the impact of marketing efforts on lead generation, conversions, and overall business growth **ASSUMPTION:** These potential challenges are based on the scope of responsibilities and the dynamic nature of the cybersecurity industry, as described in the job listing. --- ### 📈 Similar Roles Comparison The Marketing Manager role at Jericho Security is similar to other B2B marketing positions in the technology or cybersecurity sectors, where the focus is on driving brand awareness, lead generation, and customer engagement through a combination of digital marketing, content creation, event planning, and data-driven optimization. However, the specific emphasis on defending against AI-powered cyber threats and the need to stay up-to-date with the latest industry trends and technologies may set this role apart from more generic B2B marketing positions. **ASSUMPTION:** The comparison to similar roles in the technology and cybersecurity industries is based on the job description and the typical responsibilities and skills required for a Marketing Manager position. --- ### 📝 Sample Projects As the Marketing Manager at Jericho Security, some potential projects you may work on include: - Developing and executing a comprehensive webinar series to educate potential customers on the latest AI-powered cyber threats and Jericho's solutions - Creating a series of thought-leadership whitepapers and case studies that showcase Jericho's expertise and the impact of their cybersecurity offerings - Organizing and leading a high-profile CISO dinner event to foster relationships with key decision-makers in the industry - Optimizing the company's lead nurturing and conversion workflows using marketing automation tools to drive tangible business outcomes **ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description, including event planning, content creation, and marketing automation. --- ### ❓ Key Questions to Ask During Interview Here are some key questions candidates should consider asking during the interview process: 1. What are Jericho Security's primary marketing and business goals for the next 12-24 months, and how will the Marketing Manager's role contribute to achieving them? 2. How does the marketing team collaborate with other departments, such as sales and product, to ensure a cohesive customer experience and messaging? 3. What are the most important metrics and KPIs that the Marketing Manager will be responsible for tracking and improving? 4. What resources and support (e.g., budget, headcount, tools) will be available to the Marketing Manager to execute their strategy effectively? 5. How does Jericho Security stay informed about the latest trends and developments in the cybersecurity industry, and how does the marketing team incorporate this knowledge into their initiatives? 6. What are the most significant challenges the company has faced in its marketing efforts, and how has the team navigated those challenges? **ASSUMPTION:** These questions are designed to help the candidate better understand the company's goals, marketing priorities, cross-functional collaboration, and the resources and support available to the Marketing Manager. They are based on typical areas of inquiry for this type of role. --- ## 📌 Disclaimer ⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.** --- ## 📌 Next Steps for Applicants To effectively pursue this Marketing Manager opportunity at Jericho Security, applicants should: 1. Carefully review the job description and requirements to ensure they meet the necessary qualifications. 2. Tailor their resume and cover letter to highlight their relevant experience in B2B marketing, content creation, event planning, and data-driven decision-making. 3. Incorporate relevant keywords from the job description, such as "marketing strategy," "digital marketing," and "cybersecurity," into their application materials to improve their chances of passing any applicant tracking systems (ATS). 4. Research Jericho Security's products, services, and industry positioning to demonstrate their understanding of the company and the challenges it faces. 5. Prepare thoughtful questions to ask during the interview that show their strategic thinking and interest in the role and the company. 6. Follow up promptly after the interview to reiterate their enthusiasm for the opportunity and any additional information the employer may require.