📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: CPM (via Jobs for Humanity)
🔹 Location: Thame, United Kingdom, OX9
🔹 Job Type: Full-time, 12-month fixed-term contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (flexible location)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive user acquisition and engagement on the app
- Collaborating with cross-functional teams to ensure brand consistency and user-centric decision-making
- Conducting user research and providing actionable insights to inform product development and engagement plans
- Managing marketing budgets and tracking costs and returns by campaign
- Organizing and managing events and external shows
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan
✅ Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app
✅ Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility
✅ Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans
✅ Manage annual marketing budgets, tracking costs and returns by campaign
✅ Assist with the organization and management of events and external shows
✅ Create collateral to support the growth of retail media
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in marketing, with a focus on user acquisition and engagement
Required Skills:
- Creative thinking and excellent attention to detail
- Strong budgeting and forecasting skills
- Proactive, adaptable, and can-do attitude
- Excellent communication and interpersonal skills
- Ability to thrive in a fast-paced environment and collaborate effectively with cross-functional teams
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the retail industry
ASSUMPTION: While not explicitly stated, experience with marketing automation tools and familiarity with the retail industry would be beneficial but not essential for this role.
💰 Compensation & Benefits
Salary Range: Up to £47,500 basic salary per annum (pro-rata), plus a 10% annual bonus (STCP)
Benefits:
- Comprehensive private healthcare (covers pre-existing medical conditions and allows family/spouse addition at a subsidised cost)
- Generous holiday package (26 days plus bank holidays, extending by one day each year of service up to 31 days)
- Flexible work-life balance (ability to buy and sell holiday days)
- Generous pension plan
- Corporate social responsibility initiatives (dedicated days for giving back to the community through charitable activities)
- Life assurance (4X life assurance)
Working Hours: Full-time, with flexible working arrangements
ASSUMPTION: The salary range provided is based on the job description and industry standards for a Marketing Manager role with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations (specifically, job placement and diversity, equity, and inclusion services)
Company Size: Small (11-50 employees)
Founded: 2020
Company Description:
- Jobs for Humanity connects historically underrepresented talent to welcoming employers worldwide
- Combines cutting-edge recruiting technology with expert D&I consultation
- Makes inclusive hiring seamless, scalable, and sustainable
Company Specialties:
- Job hunting and coaching
- Diversity, equity, and inclusion
- Training and events
Company Website: www.jobsforhumanity.com
ASSUMPTION: Jobs for Humanity is a relatively new company, focusing on connecting underrepresented talent with employers. This role is part of their collaboration with CPM to build an inclusive and just employment ecosystem.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Strategy, Engagement, and Operations
Work Arrangement: Hybrid (flexible location, with the option to work remotely)
Growth Opportunities:
- Potential to shape and grow the *shopt brand as the company scales and evolves
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop skills in user research, data analysis, and strategic planning
ASSUMPTION: This role offers growth opportunities through exposure to various aspects of marketing and the chance to work on high-impact projects. However, career progression within the company may be limited due to its small size.
🌍 Location & Work Environment
Office Type: Hybrid (flexible location, with the option to work remotely)
Office Location(s): Thame, United Kingdom, OX9
Geographic Context:
- Thame is a market town in Oxfordshire, England, with a population of approximately 11,000
- It is located about 13 miles east of Oxford and 40 miles northwest of London
- The area offers a mix of urban and rural environments, with easy access to major cities and beautiful countryside
Work Schedule: Full-time, with flexible working arrangements
ASSUMPTION: The flexible work arrangement allows for a good work-life balance, with the option to work remotely and avoid commuting to an office daily.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment
- Job offer
Key Assessment Areas:
- Marketing strategy and planning
- User research and data analysis
- Budgeting and forecasting
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, user acquisition strategies, and data-driven decision-making
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on user engagement and growth
- Research the company and its mission to demonstrate your understanding of their work and commitment to diversity, equity, and inclusion
ATS Keywords: Marketing strategy, user acquisition, user engagement, data analysis, budgeting, event management, brand consistency, cross-functional collaboration, user research, marketing plan
ASSUMPTION: The application process is likely to involve several stages, with a focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- User research and analytics tools (e.g., Google Analytics, SurveyMonkey, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and just employment ecosystem
- Connecting historically underrepresented talent
- Cutting-edge recruiting technology and expert D&I consultation
Work Style:
- Collaborative and creative environment
- User-centric decision-making
- Fast-paced and dynamic work culture
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's mission to connect historically underrepresented talent?
- Can you describe a time when you had to adapt to a fast-paced work environment, and how did you handle it?
- How do you approach user research, and how have you used the insights to inform your marketing strategies in the past?
ASSUMPTION: Jobs for Humanity places a strong emphasis on diversity, equity, and inclusion. Candidates should be prepared to demonstrate their commitment to these values and their ability to work effectively in a collaborative, user-centric environment.
⚠️ Potential Challenges
- Managing marketing budgets effectively to maximize returns on investment
- Balancing strategic planning with hands-on execution and stakeholder management
- Ensuring brand consistency across various channels and touchpoints
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: This role may present challenges related to budget management, stakeholder communication, and adapting to a fast-paced work environment. Strong project management and communication skills are essential to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on user acquisition and engagement, with a strong emphasis on user research and data-driven decision-making
- In the non-profit sector, marketing roles may have unique challenges and constraints related to budgeting and resource allocation
- Career progression in a small company like Jobs for Humanity may be limited, but this role offers the opportunity to work on high-impact projects and gain valuable experience
ASSUMPTION: This role is unique in its focus on user acquisition and engagement in the non-profit sector. While career progression may be limited, the opportunity to work on high-impact projects and gain valuable experience makes it an attractive option for the right candidate.
📝 Sample Projects
- Developing and implementing a user acquisition campaign to drive app downloads and user engagement
- Conducting user research to identify trends and patterns in user behavior, and using the insights to inform product development and marketing strategies
- Creating marketing collateral to support the growth of retail media, ensuring brand consistency and alignment with the company's mission and values
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization's overall marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach user research, and how can I contribute to this process in my role?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's marketing strategy. They also allow candidates to demonstrate their understanding of the company's mission and values, and their commitment to user-centric decision-making.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, user acquisition strategies, and data-driven decision-making
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on user engagement and growth
- Research the company and its mission to demonstrate your understanding of their work and commitment to diversity, equity, and inclusion
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.