Marketing Lead, Growth & Enablement

🚀 Job Overview

As Nash's Marketing Lead for Growth & Enablement, you will drive revenue growth by building and executing strategic marketing programs across enterprise, SMB, and partnership channels. You'll develop account-based marketing (ABM), demand generation, and lifecycle campaigns while equipping the go-to-market team with resources and insights to convert prospects into long-term customers. This high-ownership role sits at the intersection of marketing strategy and execution, helping position Nash as a leader in the logistics infrastructure space.

ASSUMPTION: Based on the description, this appears to be a senior individual contributor role with potential team leadership responsibilities, though direct reports are not explicitly mentioned.

📋 Key Responsibilities

• ✅ Design and execute integrated demand generation campaigns to drive inbound interest and accelerate pipeline
• ✅ Build and manage ABM programs targeting high-value accounts through outbound engagement and multi-channel content
• ✅ Develop content programs including case studies, reports, tools, white papers, blog posts, and webinars
• ✅ Collaborate with content marketers and design team on high-quality campaign materials
• ✅ Create and manage GTM enablement programs with strategic assets for all sales funnel stages
• ✅ Drive pipeline velocity through nurture programs and strategic event-driven campaigns
• ✅ Develop marketing campaigns around key events including conferences
• ✅ Lead lifecycle marketing to improve SMB acquisition, activation, and retention
• ✅ Execute co-marketing opportunities with partners to expand reach
• ✅ Own and optimize Nash's website as a core GTM asset
• ✅ Refine and expand the marketing tech stack to maximize lead flow and attribution

🎯 Required Qualifications

Education: Not specified

Experience: 5-7+ years in B2B SaaS demand generation, ABM, content, or growth marketing; early-stage startup experience

Skills:

• Full-stack marketing capabilities (strategy and execution)
• Experience with both sales-led (SLG) and product-led growth (PLG) motions
• Technical proficiency with marketing automation and analytics platforms
• Hands-on experience with multi-channel campaigns
• Strong understanding of ABM strategies and sales enablement
• Experience managing marketing tech stacks (HubSpot, Customer.io, Clay, Apollo, Smartlead, etc.)
• Proven ability to drive measurable results in demand generation
• Strong narrative and messaging capabilities

ASSUMPTION: While no specific degree is mentioned, the technical nature and seniority of the role likely assumes a bachelor's degree or equivalent experience in marketing, business, or a related field.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive compensation package
• Equity opportunity
• Flexible paid time off
• Health, dental, and vision insurance
• Quarterly team on-sites

Industry Comparison: Not specified

ASSUMPTION: As a well-funded Series A/B startup backed by Y-Combinator and a16z, compensation is likely competitive with market rates for similar roles at venture-backed tech companies. Marketing leadership roles at this stage typically range from $120,000-$180,000 base salary plus equity, though this varies significantly by specific location within the US.

🔍 Company Context

Industry Position: Nash is building logistics infrastructure for e-commerce last-mile delivery, a $500B industry. They provide solutions for checkout, courier management, customer engagement, and post-purchase experience to major retailers including Walmart, 7-Eleven, and Woolworths.

Company Size: Early-stage startup

Company Stage: Founded in 2021, well-funded Series A/B startup backed by Y-Combinator and Andreessen Horowitz (a16z)

ASSUMPTION: Based on founding date (2021) and funding sources mentioned, Nash is likely in the Series A or B stage with a team size likely between 20-100 employees, which is typical for well-funded startups in this growth phase serving enterprise clients.

📊 Role Analysis

Career Level: Senior individual contributor with leadership responsibilities

Reporting Structure: Likely reports to Head of Marketing, CMO, or directly to founders given company stage

Team Size/Composition: Will collaborate with part-time content marketers and design team

Growth Opportunities: Potential to build and lead a growing marketing team as the company scales; opportunity to shape marketing strategy for a category-defining company in logistics tech

ASSUMPTION: As an early marketing hire at a fast-growing startup, this role likely offers significant career growth potential with increasing team leadership responsibilities as the company expands. The cross-functional nature suggests visibility across the organization and direct impact on business outcomes.

🌍 Location & Work Environment

Office Type: Not explicitly specified, though quarterly team on-sites are mentioned

Geographic Context: Company is based in San Francisco, but the job listing indicates United States as the location

Work Schedule: Not specified, likely standard full-time hours with flexibility

Regional Considerations: Role may be remote-friendly across the US with periodic visits to SF headquarters

ASSUMPTION: Given the mention of quarterly on-sites and the broad US location designation, this appears to be a remote-friendly position with occasional in-person collaboration. The company culture likely embraces distributed work while maintaining strong team connections through regular in-person gatherings.

💼 Interview & Application Insights

Typical Process: For marketing leadership roles at VC-backed startups, expect 4-6 interview rounds including initial screening, marketing strategy discussion, tactical execution assessment, cross-functional team meetings, and final rounds with executive leadership

Key Assessment Areas:

• Proven ability to drive measurable marketing impact
• Strategic thinking balanced with hands-on execution
• Experience scaling marketing at early-stage companies
• Technical and analytical marketing proficiency
• Storytelling and communication skills

Application Tips: Emphasize quantifiable results from previous demand gen and ABM campaigns; highlight experience working across both enterprise and SMB segments; showcase examples of content marketing that drove pipeline

ATS Keywords: ABM, demand generation, SaaS marketing, B2B marketing, growth marketing, pipeline acceleration, HubSpot, marketing enablement, content marketing, lifecycle marketing, multi-channel campaigns

ASSUMPTION: These insights are based on standard interview practices for senior marketing roles at VC-backed technology startups. The specific process at Nash may vary.

🛠️ Tools & Technologies

The role explicitly mentions experience with marketing technology platforms including:

• HubSpot
• Customer.io
• Clay
• Apollo
• Smartlead

ASSUMPTION: Based on the responsibilities, familiarity with additional marketing tools would likely be valuable, including: CRM systems, content management systems, analytics platforms, email marketing tools, social media management platforms, SEO tools, and ABM platforms like 6sense or Demandbase.

👔 Cultural Fit Considerations

Company Values: The job description emphasizes a startup environment focused on innovation, growth, and building category-defining technology

Work Style: Fast-paced, high-ownership, scrappy, curious, experimental, collaborative across functions

Self-Assessment: Candidates should consider:

• Do you thrive in early-stage environments with limited structure?
• Are you comfortable wearing multiple hats and jumping between strategy and execution?
• Do you enjoy working cross-functionally with sales, partnerships, and product teams?
• Can you drive results with limited resources and guidance?
• Are you energized by building and scaling marketing functions?

ASSUMPTION: The emphasis on scrappy execution, ownership, and early-stage experience suggests Nash values self-starters who can operate with autonomy while collaborating effectively. The mission-driven nature of the company likely indicates they seek candidates who are passionate about transforming logistics infrastructure.

⚠️ Potential Challenges

Based on the job description, candidates should consider:

• Broad scope of responsibilities spanning multiple marketing disciplines
• Early-stage environment may have limited established processes and resources
• Balancing both strategic planning and hands-on tactical execution
• Managing multiple stakeholder relationships across sales, partnerships, and product
• Developing effective marketing strategies across diverse segments (enterprise, SMB, partnerships)
• Building and proving marketing ROI in a complex B2B sales environment

ASSUMPTION: These potential challenges are typical for senior marketing roles at early-stage startups and reflect the breadth of responsibilities outlined in the job description. Individual experience may vary.

📈 Similar Roles Comparison

This role combines elements of several specialized marketing positions:

• Demand Generation Manager: Similar focus on pipeline creation, but this Nash role has broader strategic responsibilities
• Content Marketing Manager: Shares content development focus, but Nash role extends beyond content into full-funnel marketing
• ABM Manager: Similar account-based focus, but Nash role spans broader marketing activities
• Growth Marketing Manager: Comparable growth focus, though this role has stronger B2B enterprise elements
• Marketing Operations Manager: Shares tech stack ownership, but Nash role is more strategic and customer-facing

ASSUMPTION: This comparison is based on standard marketing role differentiation in B2B SaaS companies. Nash's specific role combines elements that might be separated into multiple positions at larger organizations.

📝 Sample Projects

Based on the responsibilities outlined, someone in this role might work on:

• Building an enterprise ABM campaign targeting the top 50 logistics-dependent retailers with personalized content, outreach sequences, and event activations
• Developing a thought leadership content series highlighting last-mile delivery optimization case studies
• Creating a sales enablement portal with competitive intelligence, messaging guides, and customer objection handling resources
• Designing and launching a digital marketing campaign promoting a new product feature with targeted use cases
• Implementing a customer lifecycle program to improve SMB activation and retention rates
• Website optimization project focused on improving conversion paths for enterprise vs. SMB visitors

ASSUMPTION: These projects are illustrative examples based exclusively on the responsibilities listed in the job description and represent typical initiatives for this type of role.

❓ Key Questions to Ask During Interview

• How do you currently balance marketing efforts between enterprise, SMB, and partnership channels? Are there specific segments you're prioritizing for growth?
• What marketing initiatives have shown the most promising results so far, and what areas do you see as untapped opportunities?
• How does marketing collaborate with the product team to identify and promote new features or capabilities?
• What does success look like for this role in the first 3, 6, and 12 months?
• How do you measure marketing's contribution to pipeline and revenue? What attribution models or metrics do you prioritize?
• As you scale the company, how do you envision the marketing team structure evolving?

ASSUMPTION: These questions are suggested based on the role type and company stage but should be adapted based on the specific interview context and your personal priorities.