Marketing Lead:erin (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Lead:erin (m/w/d)

🔹 Company: Propain Bicycles GmbH

🔹 Location: Vogt, Baden-Württemberg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of marketing activities
• Brand management and development
• Digital marketing and performance optimization
• Market research and data-driven decision making
• Team leadership and collaboration with cross-functional departments

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles, with a focus on digital channels and data analysis.

📋 Key Responsibilities

✅ Develop and implement marketing strategies to elevate Propain's brand

✅ Lead and coordinate an interdisciplinary marketing team

✅ Manage and optimize digital marketing channels (SEO, SEA, Social Media, Performance)

✅ Conduct market research and analyze performance data to drive informed decision-making

✅ Collaborate with cross-functional departments (CCO, Vertrieb, Product, Customer Service)

✅ Coordinate external partners, sponsors, and media

✅ Monitor and optimize campaign performance and KPIs

ASSUMPTION: This role involves a high level of strategic thinking, team management, and data analysis, with a strong focus on digital marketing and brand development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in a senior marketing role, preferably in the bike, sports, or outdoor industry

Required Skills:

• Proven track record in brand management and development
• Strong digital marketing skills (SEO, SEA, Social Media, Performance)
• Experience in market research and data analysis

• Proven leadership and team management skills
• Excellent communication and organizational skills
• Passion for mountain biking and outdoor sports

Preferred Skills:

• Experience in the bike industry
• Fluency in German and English

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand management, digital marketing, and data analysis, as well as proven leadership skills.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards)

Benefits:

• Home-Office Option
• Flexible Working Hours
• EGYM Wellpass Membership
• Subsidy for Company Pension Scheme
• Disability Insurance
• Various Training Opportunities
• Team Events
• Bike Leasing

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on the role, experience level, and industry standards for marketing leadership positions in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 51-200 employees

Founded: 2011

Company Description:

• Propain Bicycles is a rider-owned brand that develops high-quality mountain bikes for various customer segments
• The company focuses on innovation, performance, and sustainability
• Propain Bicycles operates globally, with headquarters in Vogt, Germany, and additional locations in the US and UK

Company Specialties:

• Mountain bike manufacturing
• Customizable bikes
• Direct-to-consumer sales
• Sustainable materials and production processes

Company Website: http://www.propain-bikes.com

ASSUMPTION: Propain Bicycles is a growing company with a strong focus on innovation, quality, and sustainability, offering a dynamic work environment for marketing professionals.

📊 Role Analysis

Career Level: Senior Marketing Manager

Reporting Structure: Reports directly to the Chief Commercial Officer (CCO)

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential career progression to Chief Marketing Officer (CMO) or similar roles
• Opportunities to expand marketing team and take on more responsibilities
• Chance to grow with the company as it continues to expand globally

ASSUMPTION: This role offers strong growth potential, both within the marketing department and across the organization, as Propain Bicycles continues to grow and expand its global presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities (e.g., café)

Office Location(s): Vogt, Baden-Württemberg, Germany

Geographic Context:

• Vogt is a small town in the Swabian Jura region of Baden-Württemberg, Germany
• The area offers numerous outdoor activities, including hiking, mountain biking, and skiing
• Munich and Stuttgart are both within a 2-hour drive, providing access to larger cities and cultural attractions

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options

ASSUMPTION: The work environment at Propain Bicycles is collaborative, dynamic, and focused on innovation, with a strong emphasis on work-life balance and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager (CCO) and team members
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and brand management
• Digital marketing skills (SEO, SEA, Social Media, Performance)
• Leadership and team management
• Communication and presentation skills
• Cultural fit and passion for mountain biking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Demonstrate your understanding of Propain Bicycles' brand and products
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your leadership skills and ability to manage and motivate teams

ATS Keywords: Marketing Strategy, Brand Management, Digital Marketing, Performance Marketing, Market Research, Data Analysis, Team Leadership, SEO, SEA, Social Media, Mountain Biking

ASSUMPTION: The application process at Propain Bicycles is designed to assess candidates' marketing expertise, leadership skills, and cultural fit, with a focus on digital marketing and brand management.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Propain Bicycles uses industry-standard marketing tools and technologies to streamline workflows and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Passion for mountain biking and outdoor sports
• Innovation and continuous improvement
• Collaboration and teamwork
• Sustainability and responsibility

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Flexible and adaptable to change
• Results-driven and focused on performance

Self-Assessment Questions:

• How do you align with Propain Bicycles' core values, particularly our passion for mountain biking?
• How comfortable are you working in a dynamic, fast-paced environment and adapting to change?
• How do you approach teamwork and collaboration, and can you provide examples of successful team projects?

ASSUMPTION: Propain Bicycles values candidates who are passionate about mountain biking, innovative, collaborative, and results-driven, with a strong commitment to sustainability and responsibility.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and expertise
• Balancing multiple marketing channels and campaigns simultaneously
• Adapting to a fast-paced, dynamic work environment
• Meeting ambitious growth targets and KPIs

ASSUMPTION: This role presents challenges related to team management, multitasking, adaptability, and performance-driven goals, requiring strong leadership and organizational skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on digital marketing and data-driven decision making
• Propain Bicycles' unique business model (direct-to-consumer, customizable bikes) presents both opportunities and challenges
• Career progression in this role could lead to Chief Marketing Officer (CMO) or similar positions within the organization

ASSUMPTION: This role is unique in its focus on digital marketing and data analysis, with a strong emphasis on brand development and team leadership, offering growth potential within the organization.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy to increase online sales and brand awareness
• Conducting market research to identify new target segments and optimize marketing efforts
• Managing and optimizing SEO and SEA campaigns to improve search engine rankings and drive traffic to the Propain Bicycles website

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Marketing Lead role at Propain Bicycles, with a focus on digital marketing, brand management, and data analysis.

❓ Key Questions to Ask During Interview

• How does Propain Bicycles differentiate itself from competitors in the mountain bike market?
• What are the key priorities for this role in the first 90 days?
• How does Propain Bicycles support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role address them?
• How does Propain Bicycles foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of Propain Bicycles' unique value proposition, the role's priorities and challenges, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Propain Bikes Job Portal
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your leadership skills and ability to manage and motivate teams
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.