πΉ Job Title: Marketing Executive
πΉ Company: Informa Markets (Informa Group Plc.)
πΉ Location: Istanbul, Δ°stanbul, Turkey
πΉ Job Type: Full-time
πΉ Category: Marketing
As a Marketing Executive at Informa Markets, you will work under the Marketing Manager to plan, develop, and implement marketing campaigns for events across 14 specialist markets. This role focuses on leveraging technology and data analytics to optimize campaign performance, manage product websites, and drive commercial results for the company's 500+ large-scale branded events. You'll be responsible for audience segmentation, channel effectiveness, and campaign performance measurement.
ASSUMPTION: The category is assumed to be Marketing based on the job title and responsibilities described in the listing.
Education: Degree level or equivalent education (Marketing or business qualification preferred)
Experience: Experience with email marketing/automation technology, CMS platforms, databases, and digital marketing
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: While exact salary information is not provided, the benefits package appears comprehensive compared to industry standards. Marketing Executive roles in Turkey typically offer competitive compensation within the events/marketing sector.
Industry Position: Informa Markets is a division of Informa Group Plc that creates global platforms for industries. The company organizes over 500 large-scale branded events in 14 specialist markets, making it a significant player in the exhibition and events industry.
Company Size: Large global organization
Company Stage: Established enterprise
ASSUMPTION: Company size and stage are inferred from the listing's description of Informa Markets as organizing 500+ events globally and being a division of Informa Group Plc, which suggests a well-established, large enterprise.
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Manager
Team Size/Composition: Part of a marketing team working on various event campaigns
Growth Opportunities: Potential for internal mobility with company support for career development and bespoke training
ASSUMPTION: This appears to be a mid-level role based on the responsibilities and required qualifications. The position implies some experience is needed but doesn't mention management of direct reports. Growth opportunities are mentioned in the benefits, suggesting the company supports internal advancement.
Office Type: Hybrid (balance of remote and office work)
Geographic Context: Istanbul is Turkey's largest city and economic center, serving as a hub connecting Europe and Asia. It has a growing technology and marketing sector.
Work Schedule: Standard full-time schedule with flexibility
Regional Considerations: The listing specifically mentions support for Turkish Government's initiative to increase disabled representation in the workplace and encourages applicants who are registered with ISKUR.
ASSUMPTION: The hybrid work environment is explicitly mentioned in the benefits section. Standard full-time hours are assumed based on the job type and industry norms.
Typical Process: Marketing roles at large organizations like Informa typically involve multiple interview stages, including initial screening, skills assessment, and panel interviews with the marketing team.
Key Assessment Areas: Technical marketing skills, analytical abilities, experience with specified platforms (Eloqua, Adobe Experience Manager), collaborative approach, and adaptability to fast-paced environments.
Application Tips: Highlight measurable marketing campaign results, demonstrate experience with the specific technologies mentioned, and emphasize analytical skills and collaborative work style.
ATS Keywords: Eloqua, Adobe Experience Manager, CMS, email marketing, marketing automation, campaign management, digital marketing, SEO, PPC, data analysis, Adobe Analytics, event marketing
ASSUMPTION: These insights are based on industry standards for marketing roles in large event organizations. The specific interview process for Informa Markets is not detailed in the listing.
ASSUMPTION: While Eloqua, Adobe Experience Manager, and Adobe Analytics are explicitly mentioned, other tools are industry-standard for marketing professionals handling digital campaigns and would likely be used in this role based on the described responsibilities.
Company Values: Diversity and inclusion, collaborative work environment, personal development, and data-driven decision-making
Work Style: Highly collaborative, fast-paced, deadline-driven, with emphasis on continuous learning and improvement
Self-Assessment:
ASSUMPTION: Company values and work style are inferred from the "qualities needed for culture fit" section and the overall tone of the job description, which emphasizes collaboration, learning, ownership, and adaptability.
The role description suggests several potential challenges:
ASSUMPTION: These challenges are inferred from the job description's mention of a "pressurised environment," deadline-driven work, and the complexity of managing campaigns across multiple channels and events.
This Marketing Executive role focuses specifically on event marketing with a strong emphasis on digital channels and data analytics. Compared to similar roles:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing activities in the events industry.
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the work environment, expectations, and growth opportunities.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity:
Remember that Informa explicitly states they welcome applications even if you don't meet all requirements, especially if you have most of the skills or experience they're looking for.