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Marketing Executive

Informa Group Plc.
Full-time
On-site
Istanbul, Δ°stanbul, Turkey
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Executive

πŸ”Ή Company: Informa Markets (Informa Group Plc.)

πŸ”Ή Location: Istanbul, Δ°stanbul, Turkey

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As a Marketing Executive at Informa Markets, you will work under the Marketing Manager to plan, develop, and implement marketing campaigns for events across 14 specialist markets. This role focuses on leveraging technology and data analytics to optimize campaign performance, manage product websites, and drive commercial results for the company's 500+ large-scale branded events. You'll be responsible for audience segmentation, channel effectiveness, and campaign performance measurement.

ASSUMPTION: The category is assumed to be Marketing based on the job title and responsibilities described in the listing.


πŸ“‹ Key Responsibilities

  • βœ… Planning & Campaign Management
    • Deliver marketing campaigns and event websites aligned with strategic objectives
    • Implement and maintain operational plans (Gantt charts, Content Calendars, Budget Trackers)
    • Ensure proper tracking for all marketing activities and campaign attribution
    • Evaluate performance of media partners, associations, and social media influencers
    • Coordinate deliverables with marketing partners
    • Analyze website performance and recommend strategies to maximize traffic and conversion
    • Identify audience profiles, build segments for direct marketing campaigns
    • Manage budget tracking and supplier payments
  • βœ… Analysis & Insight
    • Monitor campaign performance and produce reports
    • Share insights with marketing manager to drive revenue opportunities
    • Analyze trends over time to build more effective campaigns
    • Work with data & insights team to capture relevant data
    • Ensure data governance and management policies are followed
    • Monitor channel effectiveness and ROI through dashboards
    • Contribute to a culture of testing and metrics-driven decision making
    • Share case studies across the organization
  • βœ… Marketing Execution
    • Identify target audiences and key segments
    • Execute timely communications through multiple channels
    • Adjust campaign activities based on performance metrics
    • Deliver content through email, social media, digital marketing, etc.
    • Build, maintain and optimize product websites to maximize conversion
    • Manage external files for import into the Informa database
    • Ensure all marketing materials adhere to brand guidelines and quality standards

🎯 Required Qualifications

Education: Degree level or equivalent education (Marketing or business qualification preferred)

Experience: Experience with email marketing/automation technology, CMS platforms, databases, and digital marketing

Skills:

  • Proficiency with Eloqua (email marketing/automation tool)
  • Experience with Adobe Experience Manager (CMS)
  • Database management and segmentation skills
  • Analytical skills and familiarity with Adobe Analytics
  • Knowledge of digital marketing practices (PPC, SEO, online advertising)
  • Excellent verbal and written communication skills in English
  • Analytical and questioning mindset
  • Ability to focus on performance and ROI
  • Deadline and target-driven approach
  • Relationship building with partners and stakeholders

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Four days per year for volunteering
  • Birthday day off
  • ShareMatch scheme with free matching shares
  • Flexible working arrangements (remote/office balance)
  • Company-funded private medical insurance
  • Bespoke training and learning opportunities
  • Access to LinkedIn Learning courses
  • Internal career mobility support

Industry Comparison: Not specified

ASSUMPTION: While exact salary information is not provided, the benefits package appears comprehensive compared to industry standards. Marketing Executive roles in Turkey typically offer competitive compensation within the events/marketing sector.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Informa Markets is a division of Informa Group Plc that creates global platforms for industries. The company organizes over 500 large-scale branded events in 14 specialist markets, making it a significant player in the exhibition and events industry.

Company Size: Large global organization

Company Stage: Established enterprise

ASSUMPTION: Company size and stage are inferred from the listing's description of Informa Markets as organizing 500+ events globally and being a division of Informa Group Plc, which suggests a well-established, large enterprise.


πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Marketing Manager

Team Size/Composition: Part of a marketing team working on various event campaigns

Growth Opportunities: Potential for internal mobility with company support for career development and bespoke training

ASSUMPTION: This appears to be a mid-level role based on the responsibilities and required qualifications. The position implies some experience is needed but doesn't mention management of direct reports. Growth opportunities are mentioned in the benefits, suggesting the company supports internal advancement.


🌍 Location & Work Environment

Office Type: Hybrid (balance of remote and office work)

Geographic Context: Istanbul is Turkey's largest city and economic center, serving as a hub connecting Europe and Asia. It has a growing technology and marketing sector.

Work Schedule: Standard full-time schedule with flexibility

Regional Considerations: The listing specifically mentions support for Turkish Government's initiative to increase disabled representation in the workplace and encourages applicants who are registered with ISKUR.

ASSUMPTION: The hybrid work environment is explicitly mentioned in the benefits section. Standard full-time hours are assumed based on the job type and industry norms.


πŸ’Ό Interview & Application Insights

Typical Process: Marketing roles at large organizations like Informa typically involve multiple interview stages, including initial screening, skills assessment, and panel interviews with the marketing team.

Key Assessment Areas: Technical marketing skills, analytical abilities, experience with specified platforms (Eloqua, Adobe Experience Manager), collaborative approach, and adaptability to fast-paced environments.

Application Tips: Highlight measurable marketing campaign results, demonstrate experience with the specific technologies mentioned, and emphasize analytical skills and collaborative work style.

ATS Keywords: Eloqua, Adobe Experience Manager, CMS, email marketing, marketing automation, campaign management, digital marketing, SEO, PPC, data analysis, Adobe Analytics, event marketing

ASSUMPTION: These insights are based on industry standards for marketing roles in large event organizations. The specific interview process for Informa Markets is not detailed in the listing.


πŸ› οΈ Tools & Technologies

  • Eloqua (email marketing/automation)
  • Adobe Experience Manager (CMS)
  • Adobe Analytics
  • Database management systems
  • PPC advertising platforms
  • SEO tools
  • Social media management platforms
  • Project management tools (for Gantt charts and planning)

ASSUMPTION: While Eloqua, Adobe Experience Manager, and Adobe Analytics are explicitly mentioned, other tools are industry-standard for marketing professionals handling digital campaigns and would likely be used in this role based on the described responsibilities.


πŸ‘” Cultural Fit Considerations

Company Values: Diversity and inclusion, collaborative work environment, personal development, and data-driven decision-making

Work Style: Highly collaborative, fast-paced, deadline-driven, with emphasis on continuous learning and improvement

Self-Assessment:

  • Do you thrive in a deadline-driven environment?
  • Are you comfortable with data analysis and making decisions based on metrics?
  • Do you enjoy being part of a collaborative team while taking ownership of your work?
  • Are you committed to continuous learning and development?
  • Can you adapt to a fast-paced, sometimes pressurized environment?

ASSUMPTION: Company values and work style are inferred from the "qualities needed for culture fit" section and the overall tone of the job description, which emphasizes collaboration, learning, ownership, and adaptability.


⚠️ Potential Challenges

The role description suggests several potential challenges:

  • Managing multiple simultaneous campaigns for various events
  • Working under pressure to meet deadlines in a fast-paced environment
  • Balancing analytical requirements with creative marketing execution
  • Navigating a large corporate structure across global teams
  • Adapting to evolving digital marketing technologies and practices

ASSUMPTION: These challenges are inferred from the job description's mention of a "pressurised environment," deadline-driven work, and the complexity of managing campaigns across multiple channels and events.


πŸ“ˆ Similar Roles Comparison

This Marketing Executive role focuses specifically on event marketing with a strong emphasis on digital channels and data analytics. Compared to similar roles:

  • vs. General Marketing Executive: More specialized focus on event promotion and attendance generation
  • vs. Digital Marketing Specialist: Broader role encompassing digital and traditional channels, but with specific focus on events
  • vs. Marketing Analyst: More execution responsibility beyond analytics, though data skills are central
  • vs. Event Coordinator: More focused on marketing aspects rather than logistics of events

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.


πŸ“ Sample Projects

Based on the responsibilities listed, someone in this role might work on:

  • Developing and executing a multi-channel campaign to drive attendance for a major industry exhibition
  • Creating segmented email marketing flows to target different buyer personas for an upcoming conference
  • Optimizing event website conversion rates through A/B testing and user experience improvements
  • Analyzing previous campaign performance to recommend channel allocation for the upcoming marketing budget
  • Building performance dashboards to track ROI across marketing activities
  • Coordinating marketing collaborations with industry partners and associations

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing activities in the events industry.


❓ Key Questions to Ask During Interview

  1. Could you describe the typical marketing campaign cycle for your events, from planning to execution to evaluation?
  2. How does the marketing team collaborate with other departments such as sales and event operations?
  3. What metrics do you consider most important when evaluating marketing campaign success?
  4. How does Informa Markets approach the balance between digital and traditional marketing channels?
  5. Can you share an example of how the marketing team has used data insights to improve campaign performance?
  6. What opportunities are there for professional development and growth within the marketing department?

ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand the work environment, expectations, and growth opportunities.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  1. Optimize your resume: Include key terms like Eloqua, Adobe Experience Manager, campaign management, data analysis, and event marketing to pass ATS screening.
  2. Prepare your portfolio: Gather examples of successful marketing campaigns you've executed, especially those with measurable results.
  3. Research Informa Markets: Familiarize yourself with their major events and markets to demonstrate genuine interest.
  4. Highlight relevant experience: Focus on data-driven campaigns, analytical skills, and collaborative project work.
  5. Prepare for technical questions: Be ready to discuss your experience with the specific marketing technologies mentioned.
  6. Consider the cultural fit: Reflect on examples that demonstrate your adaptability, collaborative approach, and commitment to learning.
  7. If you have a disability: Note that the company specifically encourages applications from candidates registered with ISKUR.

Remember that Informa explicitly states they welcome applications even if you don't meet all requirements, especially if you have most of the skills or experience they're looking for.