🔹 Job Title: Marketing Executive
🔹 Company: World Kinect
🔹 Location: United Kingdom
🔹 Job Type: 12 Month Fixed Term Contract
🔹 Category: Marketing
World Kinect is seeking a Marketing Executive to support marketing activities within their Energy Services business lines across the US, UK, and EMEA markets. This B2B marketing role focuses on generating and qualifying leads through strategic campaigns, collaborating with sales teams, and measuring ROI at every stage. The successful candidate will contribute to brand positioning while advocating solution-selling approaches to address customer pain points.
ASSUMPTION: This role serves as a mid-level marketing position based on the responsibilities and required experience, working at both strategic and tactical levels within the organization's energy services division.
✅ Strategy and Planning: Collaborate with the Head of Energy Marketing, commercial sales leads, and global marketing team to develop annual marketing plans aligned with business priorities.
✅ Marketing Execution: Lead and manage targeted cross-channel campaigns to generate new business, increase customer retention, and cross-sell key products and services.
✅ Campaign Management: Define, create, execute, and revise multichannel campaigns to engage customers and warm up leads.
✅ Digital Marketing: Execute diverse digital strategies across channels including SEO, PPC, social media, and online events.
✅ Event Support: Support exhibitions and tradeshows by developing materials, promoting events, managing leads, and attending when needed.
✅ Channel Development: Develop strategies and campaigns to maximize channel partnership opportunities.
✅ Brand Management: Function as a brand champion and contribute to brand positioning, improving customer touchpoints.
✅ Customer Advocacy: Represent the customer by assessing and understanding key pain points, supporting the implementation of Branded Customer Experience.
✅ Market Intelligence: Capture and implement customer and market insights into marketing planning.
✅ Customer Segmentation: Work with analytics teams to design customer segmentations and foster understanding of customer needs.
✅ Sales Enablement: Collaborate across business functions to support sales teams.
✅ Communications: Represent marketing at stakeholder meetings, presenting activities and understanding business context.
Education: Bachelor's degree in marketing or equivalent training with evidence of continued professional development.
Experience: Minimum 2+ years in a marketing role with B2B experience and working with external marketing agencies.
Skills:
Desired Qualifications:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a 12-month fixed-term contract for a Marketing Executive role in the UK energy sector requiring 2+ years of experience, compensation would likely be competitive with similar B2B marketing roles in the industry. However, specific salary and benefits details were not provided in the original listing.
Industry Position: World Kinect is described as an industry leader in the energy services sector with global operations.
Company Size: Approximately 5,000 employees globally
Company Stage: Established enterprise with sustained growth
ASSUMPTION: Based on the job description mentioning the company's "global success" and "approximately 5000 strong professional team," World Kinect appears to be a well-established multinational company in the energy sector.
Career Level: Mid-level
Reporting Structure: Likely reports to the Head of Energy Marketing
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within the global marketing structure
ASSUMPTION: The role appears to be a mid-level position based on the required 2+ years of experience and the scope of responsibilities. The reporting relationship to the Head of Energy Marketing is inferred from the collaborative responsibilities mentioned in the job description.
Office Type: Not explicitly stated, but mentions ability to work remotely
Geographic Context: Based in the United Kingdom with focus on US, UK, and EMEA markets
Work Schedule: Full-time, 12-month fixed-term contract
Regional Considerations: Role requires understanding of multiple geographic markets (US, UK, EMEA)
ASSUMPTION: While the job listing states the position is located in the United Kingdom, the requirement for "ability to work independently and remotely" suggests some flexibility in work arrangements. The role appears to involve collaboration across international markets, which may involve occasional travel or working with teams in different time zones.
Typical Process: For B2B marketing roles at this level, expect screening interviews, portfolio reviews, and panel interviews with marketing leadership and cross-functional stakeholders.
Key Assessment Areas: Strategic marketing thinking, campaign execution experience, analytical skills, communication abilities, and teamwork in matrix environments.
Application Tips: Highlight measurable campaign results, experience with multiple marketing channels, and examples of collaboration with sales teams.
ATS Keywords: B2B marketing, campaign management, digital marketing, lead generation, CRM, channel development, ROI measurement, Salesforce, HubSpot, PPC, SEO, cross-functional collaboration
ASSUMPTION: These insights are based on industry standards for similar marketing roles and the specific requirements mentioned in the job listing.
ASSUMPTION: While the job listing specifically mentions Microsoft Office and references experience with several other platforms as "desirable," these represent the standard technology stack for marketing executives in this industry. Familiarity with at least some of these tools would likely be expected.
Company Values: Entrepreneurial thinking, cultural diversity, innovation, collaboration, efficient execution, and high performance.
Work Style: Fast-paced, results-oriented environment that values adaptability and independent working capabilities.
Self-Assessment:
ASSUMPTION: These cultural elements are directly referenced in the company description, which mentions an "entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued" and a "high-performance culture."
ASSUMPTION: These potential challenges are identified based on the described responsibilities and work environment, not as definitive claims about difficulties within the role or organization.
This Marketing Executive role differs from standard marketing positions in its focus on B2B energy services across multiple regions. Unlike pure digital marketing specialists, this position requires a generalist skillset spanning strategy, execution, and analytics. Compared to marketing coordinator roles, it carries more strategic responsibilities, while not reaching the strategic-only focus of senior marketing manager positions. The role's emphasis on sales collaboration and ROI measurement indicates a more commercially-oriented marketing position than those focused solely on brand building or creative content.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific responsibilities outlined in the job description.
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description and represent typical activities for this type of role.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.