📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: Havas Group (Inviqa)
🔹 Location: London, City of, United Kingdom (Kings Cross HQ)
🔹 Job Type: Full-time (Permanent)
🔹 Category: Marketing/Business Development
📌 Essential Job Details
🚀 Job Overview
As Marketing Director at Inviqa (part of Havas Group), you'll be responsible for developing and executing the company's marketing strategy to drive business growth and new client acquisition. Working with a team of 5 marketing and sales professionals, you'll position Inviqa as a thought leader in the digital product agency space while establishing synergies across the broader Havas network. This hybrid role combines strategic leadership with hands-on marketing execution to meet new business and growth targets.
📋 Key Responsibilities
- ✅ Develop comprehensive marketing strategy and oversee delivery of marketing plans aligned with business growth objectives
- ✅ Shape and bring to life the brand narrative and proposition, collaborating across departments to create compelling content
- ✅ Plan and execute multichannel campaigns leveraging paid social, paid media, partnerships and other channels
- ✅ Lead and manage a team of 5 marketing and business development professionals
- ✅ Collaborate with stakeholders across Inviqa and the broader Havas network to identify new opportunities
- ✅ Build and manage marketing budgets to ensure effective ROI on investments
- ✅ Represent Inviqa to industry stakeholders and establish strategic partnerships
- ✅ Implement data-driven marketing approaches, setting growth goals and reporting on key metrics
- ✅ Identify ideal customer profiles and target communities that would benefit from Inviqa's services
- ✅ Position Inviqa as a thought leader in chosen markets
🎯 Required Qualifications
Education: Not specified
Experience:
- An established career in digital agency/consultancy/professional services
- 3+ years' experience in a similar Director role or Senior Manager level with ambition to progress
- Proven track record in creating and executing marketing strategies that deliver business results
- Expert in B2B marketing, including lead generation, nurture, and acquisition
- Proven leadership experience including coaching, mentoring, and line management
Skills:
- Strategic marketing planning and execution
- Creative thinking and innovation in marketing approaches
- Leadership and team management capability
- Digital marketing performance techniques (email marketing, SEO, PPC, paid media, A/B testing)
- Budget management with ROI focus
- Data-driven marketing decision making
- Excellent communication across all mediums
- Stakeholder management at senior levels
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Dedicated training budget
- Conference attendance opportunities
- Genuinely flexible working environment
- "Great offices" (specifically mentioning Kings Cross HQ)
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level, London location, and digital agency context, this role likely offers competitive compensation in the upper range for marketing leadership positions. Marketing Director roles at established agencies in London typically command significant salaries reflective of the strategic importance of the position.
📌 Applicant Insights
🔍 Company Context
Industry Position: Inviqa is a full-service digital product agency that joined the Havas Group in early 2022. They work with major brands like Starbucks, Talk Mobile, Whitbread, and Arsenal FC, and have won awards at The Webby Awards, UXUK Awards, and The Drum DADI Awards.
Company Size: Approximately 100+ employees including designers, developers, strategists and other professionals based across the UK and Europe.
Company Stage: Established agency now part of the larger Havas Group, with headquarters in the Havas Village in Kings Cross, London.
📊 Role Analysis
Career Level: Senior leadership position reporting to executive management
Reporting Structure: Not explicitly mentioned, but likely reports to a C-suite executive (CEO, COO, or MD) given the director-level status
Team Size/Composition: Will lead a team of 5 marketing and business development professionals
Growth Opportunities: The role offers potential for growth through:
- Integration with the broader Havas network
- Development of joint initiatives across the Havas village
- Opportunity to operate on a global scale if required
- Significant influence over strategic direction of the company's marketing efforts
ASSUMPTION: As Inviqa was recently acquired by Havas Group, this role likely provides opportunities to advance within the larger Havas organization over time, potentially opening doors to group-level marketing leadership positions.
🌍 Location & Work Environment
Office Type: Hybrid (explicitly mentioned in the job posting)
Geographic Context: Based at Havas Village in Kings Cross, London - a creative hub with excellent transportation connections. London is one of the world's leading cities for advertising, marketing, and creative industries.
Work Schedule: Not specifically mentioned, but the mention of "genuinely flexible working environment" suggests some flexibility in scheduling.
Regional Considerations: Kings Cross has undergone significant regeneration and is now home to numerous creative and tech companies, providing excellent networking opportunities. The area offers good amenities and transport links.
ASSUMPTION: The hybrid nature of the role likely means a combination of in-office days (particularly for team leadership and collaboration) and remote working days, which is standard for senior marketing roles in London agencies post-pandemic.
💼 Interview & Application Insights
Typical Process: For a senior marketing role at an agency like Inviqa/Havas, candidates can typically expect:
- Initial CV/application screening
- First-round interview with HR/recruitment
- Second interview with senior stakeholders
- Possible case study or presentation of marketing strategy
- Final interview with executive leadership
Key Assessment Areas:
- Strategic marketing thinking
- Leadership capability and management style
- Understanding of digital product/agency business models
- Track record of delivering business growth through marketing
- Alignment with company values: Purpose, Human, Open, Learning, Together
- Digital marketing expertise and data-driven approach
Application Tips:
- Highlight experience with B2B marketing in agency/consultancy environments
- Demonstrate measurable business impact from previous marketing strategies
- Showcase team leadership capabilities and people development
- Emphasize experience with digital marketing channels and performance marketing
- Show understanding of the agency-client relationship dynamic
ATS Keywords: B2B marketing, marketing strategy, digital agency, team leadership, lead generation, marketing ROI, brand strategy, content marketing, channel marketing, stakeholder management, digital marketing, performance marketing, marketing analytics
ASSUMPTION: These insights are based on standard practices for director-level marketing roles in agency environments.
🛠️ Tools & Technologies
While specific tools aren't explicitly mentioned, marketing directors in digital agencies typically work with:
- Marketing automation platforms (Hubspot, Marketo, etc.)
- CRM systems (Salesforce, etc.)
- Analytics tools (Google Analytics, Data Studio, etc.)
- SEO tools (SEMrush, Ahrefs, etc.)
- Paid media platforms (Google Ads, social media ad managers)
- Email marketing platforms
- Project management tools
- Content management systems
ASSUMPTION: These tools represent industry-standard marketing technology that would typically be used in a digital agency environment for a role of this nature.
👔 Cultural Fit Considerations
Company Values: The job listing explicitly mentions Inviqa's core values:
- Purpose: Goal-driven, delivering on commitments
- Human: Empathizing with clients and colleagues
- Open: Sharing knowledge and giving honest feedback
- Learning: Being open to new ideas and ways of doing things
- Together: Valuing collaboration as key to driving success
Work Style: The job listing indicates a collaborative environment that values:
- Strategic thinking combined with hands-on execution
- Cross-departmental collaboration
- Creative and innovative approaches
- Data-driven decision making
- Balance of independent initiative and team collaboration
Self-Assessment: Potential applicants should consider:
- Do you thrive in a digital agency environment with diverse stakeholders?
- Are you comfortable balancing strategic vision with hands-on implementation?
- Do you enjoy cross-functional collaboration across different disciplines?
- Are you passionate about digital products and customer experiences?
- Do you align with their core values of Purpose, Human, Open, Learning, Together?
⚠️ Potential Challenges
- Managing integration with the wider Havas Group while maintaining Inviqa's distinct identity
- Balancing strategic leadership with hands-on execution in a relatively small marketing team
- Delivering growth targets in a competitive digital agency landscape
- Managing stakeholder expectations across both Inviqa and the broader Havas network
- Aligning sales and marketing teams to achieve shared objectives
ASSUMPTION: These challenges are inferred from the job description's emphasis on cross-organizational collaboration, recent acquisition by Havas, and the dual focus on strategy and implementation.
📈 Similar Roles Comparison
This Marketing Director role differs from similar positions in these ways:
- Broader than typical CMO: Combines strategic leadership with hands-on execution and team management
- More collaborative than product marketing director: Heavy emphasis on cross-functional collaboration both within Inviqa and across Havas
- More strategic than marketing manager: Requires long-term strategic thinking and positioning rather than just campaign execution
- More commercial than brand marketing director: Strong focus on lead generation and business development, not just brand building
- More integrated than standalone marketing director: Must navigate parent company (Havas) relationships and leverage group-wide opportunities
ASSUMPTION: This comparison is based on standard industry role definitions and the specific requirements outlined in this job description.
📝 Sample Projects
Based on the responsibilities listed, the Marketing Director might work on projects such as:
- Developing a new brand positioning strategy for Inviqa that aligns with but differentiates from Havas Group
- Creating an integrated lead generation program targeting specific industry verticals
- Designing and implementing a thought leadership content strategy to position Inviqa as experts in digital product development
- Establishing cross-selling initiatives to increase revenue from existing clients
- Building joint marketing campaigns with other Havas agencies to pursue larger opportunities
- Implementing marketing analytics dashboards to better track and optimize marketing ROI
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company context.
❓ Key Questions to Ask During Interview
- How does Inviqa balance maintaining its own brand identity while leveraging the benefits of being part of the Havas Group?
- What are the most significant growth objectives for Inviqa over the next 12-24 months, and how is marketing expected to contribute?
- How does the marketing team collaborate with the sales function, and what are the key metrics that bridge these departments?
- What marketing initiatives have been most successful for Inviqa in the past, and where do you see opportunities for innovation?
- How would you describe the company culture at Inviqa, particularly since joining the Havas Village?
- What resources are available for marketing activities, both in terms of budget and access to expertise across the Havas network?
ASSUMPTION: These questions are suggested based on the context provided in the job listing and typical considerations for a marketing leadership role in an agency that has been recently acquired.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your CV: Highlight your experience with B2B marketing in agency environments, emphasizing measurable results and leadership capabilities.
- Prepare your portfolio: Collect examples of successful marketing strategies and campaigns you've led, with clear metrics showing business impact.
- Research the company: Familiarize yourself with Inviqa's work, client portfolio, and recent news since joining Havas Group.
- Optimize for ATS: Ensure your application includes key terms like "B2B marketing," "marketing strategy," "digital agency," "lead generation," and "team leadership."
- LinkedIn preparation: Update your LinkedIn profile to reflect your relevant experience and consider connecting with current Inviqa/Havas employees to gain insights.
- Prepare for competency questions: Develop specific examples that demonstrate strategic thinking, leadership, commercial awareness, and creativity in marketing contexts.
- Interview prep: Be ready to discuss how you would approach marketing for a digital product agency and how you would leverage being part of a larger network like Havas.