Marketing Director
KO Storage📌 Core Information
🔹 Job Title: Marketing Director
🔹 Company: KO Storage
🔹 Location: Minnetonka, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
KO Storage is seeking a Marketing Director to lead their comprehensive, multi-channel marketing strategy. This pivotal leadership role will be responsible for maximizing the company's online presence, driving brand growth, and increasing revenue. Working closely with Operations and Company Leadership, the Marketing Director will develop and execute digital marketing initiatives that maintain KO's competitive edge in SEO rankings, digital advertising, and customer engagement.
ASSUMPTION: The job category is Marketing based on the role description, though not explicitly stated in the original listing.
📋 Key Responsibilities
✅ Lead and develop comprehensive marketing strategies aligned with revenue management goals
✅ Manage multi-channel digital marketing efforts including Google Ads, paid search, SEO, email marketing, and social media
✅ Provide leadership, mentorship, and development to a team of marketing specialists and analysts
✅ Collaborate cross-functionally with company leadership and operations to support business objectives
✅ Conduct market analysis on competitor activities and industry trends
✅ Manage relationships with external marketing vendors and agencies
✅ Oversee marketing budget allocation and ROI analysis
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 5-7 years of marketing experience, with at least 3 years in a leadership role
Skills:
- Strategic leadership and marketing strategy development
- Data analysis and synthesis for executive reporting
- Team management and collaboration
- Expertise in Google Ads, Google Analytics, and Microsoft Excel
- Proficiency in digital marketing channels (paid search, SEO, email marketing)
- Problem-solving ability in fast-paced environments
Preferred Skills:
- Experience in Revenue Management, CRM, or related industries
- Expertise in marketing automation tools and advanced analytics platforms
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000, depending on experience
Benefits:
- Health, dental, and vision insurance
- Short-term and long-term disability
- Life insurance
- 401(k) with employer match
- Paid holidays
- PTO
- Referral bonuses
- Company-wide incentives/perks
Industry Comparison: This salary range aligns with industry standards for Marketing Director positions in the Minneapolis-St. Paul metro area, with the upper range reflecting candidates with more extensive experience.
ASSUMPTION: The industry comparison is based on typical marketing director salaries in the Minneapolis-St. Paul metropolitan area.
📌 Applicant Insights
🔍 Company Context
Industry Position: KO Storage appears to be in the self-storage industry, focusing on technology-driven operations and customer service excellence.
Company Size: Based on the comprehensive benefits package and structured leadership, KO Storage likely represents a mid-sized to large organization.
Company Stage: The listing mentions "exponential growth," suggesting the company is in a significant growth or expansion phase.
ASSUMPTION: These insights are inferred from the job description's mentions of "storage" in the company name, references to "facilities," and growth-oriented language in the job description.
📊 Role Analysis
Career Level: Senior management position with strategic leadership responsibilities
Reporting Structure: Likely reports to executive leadership while managing a team of marketing specialists and analysts
Team Size/Composition: Leads a team of marketing specialists and analysts
Growth Opportunities: Potential for executive leadership roles given the company's growth trajectory
ASSUMPTION: The reporting structure and growth opportunities are inferred from typical organizational structures for marketing directors and the company's stated growth trajectory.
🌍 Location & Work Environment
Office Type: In-office at KO Headquarters
Geographic Context: Minnetonka is a suburban city in the Minneapolis-St. Paul metropolitan area, known for being home to several major corporations and offering a high quality of life.
Work Schedule: Monday through Friday, standard business hours
Regional Considerations: Minnesota experiences all four seasons distinctly, with particularly cold winters. The Minneapolis area offers a strong business community and relatively lower cost of living compared to coastal tech hubs.
ASSUMPTION: The geographic context and regional considerations are based on general knowledge of the Minnetonka/Minneapolis area.
💼 Interview & Application Insights
Typical Process: For senior marketing positions, expect multiple interview rounds including initial screening, panel interviews with leadership team members, and potentially a presentation of marketing strategy ideas.
Key Assessment Areas: Strategic thinking, leadership abilities, digital marketing expertise, analytical skills, cross-functional collaboration experience, and budget management.
Application Tips: Highlight measurable marketing achievements, team leadership experience, and specific digital marketing campaign successes. Demonstrate understanding of multi-channel marketing strategies and ROI analysis.
ATS Keywords: marketing director, digital marketing, SEO, Google Ads, marketing strategy, team leadership, budget management, ROI analysis, paid search, social media, email marketing, data analysis, marketing analytics
ASSUMPTION: These insights are based on standard industry practices for marketing leadership roles unless specifically mentioned in the job description.
🛠️ Tools & Technologies
Google Ads, Google Analytics, Microsoft Excel, SEO tools, email marketing platforms, social media management tools, CRM systems, marketing automation tools, analytics platforms
ASSUMPTION: While the job listing specifically mentions Google Ads, Google Analytics, and Microsoft Excel, the other tools are standard for marketing directors overseeing the responsibilities described in the listing.
👔 Cultural Fit Considerations
Company Values: Excellence, continuous growth, innovation, teamwork, and family-like atmosphere
Work Style: Fast-paced, collaborative, data-driven, with a focus on efficiency and cutting-edge technology
Self-Assessment: Candidates should consider if they:
- Thrive in rapidly growing environments
- Value both down-to-earth relationships and technological innovation
- Are comfortable balancing strategic vision with practical execution
- Enjoy cross-departmental collaboration and alignment
- Are driven by measurable results and continuous improvement
ASSUMPTION: These values and work style are inferred from the company description stating KO Storage values "driven, down-to-earth individuals who are passionate about excellence and continuous growth" and mentions of "cutting edge technology" and a "workplace that feels more like family than work."
⚠️ Potential Challenges
The role involves balancing multiple priorities in a fast-paced environment, which may require excellent time management skills. Leading cross-functional marketing initiatives while maintaining alignment with operations and company leadership could present complexity in decision-making. Managing the marketing budget effectively while demonstrating ROI may require sophisticated analytical skills and strategic thinking.
ASSUMPTION: These challenges are identified based on the responsibilities outlined in the job description and typical challenges faced in marketing leadership roles during periods of company growth.
📈 Similar Roles Comparison
This Marketing Director position appears more strategically focused than tactical marketing manager roles. Unlike CMO positions which typically involve more brand positioning and market strategy at an executive level, this role combines hands-on digital marketing expertise with team leadership. Compared to Digital Marketing Directors in other industries, this role places greater emphasis on revenue management alignment and operational integration than purely brand-focused marketing leadership positions.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing an integrated digital marketing strategy to increase occupancy rates across KO Storage facilities
- Optimizing the SEO strategy to improve local search rankings for individual storage facilities
- Creating and managing targeted Google Ads campaigns to drive lead generation while maintaining optimal ROI
- Implementing a customer retention program utilizing email marketing and loyalty incentives
- Building a competitive analysis framework to track market positioning and pricing strategies
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the apparent self-storage industry focus of KO Storage.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges KO Storage is currently facing in your expansion efforts?
- How do you measure marketing success, and what key performance indicators are most important to the leadership team?
- Can you describe the marketing team structure and how it interfaces with other departments, particularly Operations?
- What marketing initiatives have been most successful for KO Storage thus far, and which areas present the greatest opportunity for improvement?
- How does the company's growth strategy influence marketing priorities and budget allocation?
- What technologies and tools does the marketing team currently use, and are there plans to expand the marketing technology stack?
ASSUMPTION: These questions are suggested based on the marketing leadership role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Customization: Tailor your resume to highlight strategic marketing leadership experience, digital marketing expertise, and measurable results. Include keywords like "digital marketing strategy," "team leadership," "budget management," and "SEO optimization."
- Portfolio Preparation: Compile examples of successful marketing campaigns you've led, with quantifiable metrics showing ROI and business impact.
- LinkedIn Optimization: Ensure your LinkedIn profile reflects your marketing leadership capabilities and includes relevant keywords from the job description.
- Research: Study KO Storage's online presence, current marketing approach, and competitors to develop informed perspectives on potential improvements.
- References: Prepare references who can speak to your strategic marketing abilities, leadership style, and collaborative approach.
- Cover Letter: Create a compelling cover letter that demonstrates your understanding of the self-storage industry's marketing challenges and opportunities.