🔹 Job Title: Marketing Director
🔹 Company: Nada, Inc.
🔹 Location: Austin, Texas, United States (Dallas, TX also considered; Remote possible)
🔹 Job Type: Full-time
🔹 Category: Marketing/Finance/Real Estate Investment
ASSUMPTION: Full-time status is assumed based on the senior director-level position and comprehensive responsibilities. Job category is inferred from the company's focus on real estate investments and the position's marketing function.
Nada, Inc. is seeking an experienced Marketing Director to join their leadership team, reporting directly to the CEO. This strategic role will oversee all marketing aspects for Nada's alternative asset investment platform, particularly focusing on their SEC-Qualified real estate investment funds (Cityfunds) and Home Equity Agreements (HEAs). The ideal candidate will drive investor acquisition strategies, develop compelling marketing campaigns, and position Nada as a leader in the fractional real estate investment space.
Education: Bachelor's degree or equivalent in Business, Marketing, or related field
Experience: 5-8 years in a senior marketing role within fintech or alternative investment industries
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Marketing Director positions in fintech/alternative investments in Austin typically range from $125,000-$175,000+ depending on experience and specific expertise in investment marketing.
ASSUMPTION: Salary estimate is based on industry standards for senior marketing roles in the Austin fintech/investment sector but is not stated in the original listing. Actual compensation may vary.
Industry Position: Nada is an award-winning alternative asset investment and consumer finance platform pioneering access to residential home equity markets through SEC-Qualified real estate investment funds (Cityfunds).
Company Size: Small to medium-sized startup
Company Stage: Early-stage startup (pre-Series A/Series A)
ASSUMPTION: Company size is inferred based on the job description mentioning "small, dynamic team environment" and the company being in a pre-Series A/Series A funding stage.
Career Level: Senior leadership position
Reporting Structure: Reports directly to the CEO
Team Size/Composition: Small marketing team with potential for growth
Growth Opportunities: Potential to significantly shape the marketing direction of a growing fintech company; opportunity to develop expertise in alternative investment marketing
ASSUMPTION: Team size is inferred based on the company being described as a dynamic startup environment. Growth opportunities are assumed based on the early-stage nature of the company and the senior-level position reporting to the CEO.
Office Type: In-office preferred with potential for remote work
Geographic Context: Austin and Dallas are major tech and financial hubs in Texas with growing fintech ecosystems. Both cities offer a lower cost of living than coastal tech centers while maintaining vibrant business communities.
Work Schedule: Standard full-time schedule expected
Regional Considerations: Texas has no state income tax, which can be advantageous for compensation packages. Both Austin and Dallas feature growing tech and financial sectors with networking opportunities.
ASSUMPTION: Work arrangement is based on the listing stating "Austin or Dallas, Texas preferred. Remote considered." The work schedule is assumed standard for a director-level position.
Typical Process: Initial screening, marketing portfolio review, interviews with CEO and leadership team, possibly a marketing strategy presentation
Key Assessment Areas: Strategic marketing experience, understanding of accredited investor marketing, track record in financial product marketing, data-driven approach, leadership capabilities
Application Tips: Highlight experience marketing complex financial products, demonstrate understanding of SEC regulations around investment marketing, showcase metrics and ROI from previous campaigns
ATS Keywords: fintech marketing, investment marketing, accredited investors, SEC-qualified, demand generation, HubSpot, marketing strategy, digital marketing, investor acquisition, financial services
ASSUMPTION: These insights are based on standard practices for senior marketing roles in the fintech/investment industry.
ASSUMPTION: Apart from HubSpot, which is explicitly mentioned, these tools are standard for digital marketing operations in the financial services industry and are inferred from the listed responsibilities.
Company Values: Innovation, democratizing access to investments, financial inclusion, entrepreneurial spirit
Work Style: Fast-paced, entrepreneurial, execution-driven, strategic yet hands-on
Self-Assessment:
ASSUMPTION: Company values are inferred from the company description focusing on "democratizing access" and being pioneering in their field. Work style is indicated by phrases like "dynamic team environment" and "fast-paced environment."
ASSUMPTION: These challenges are inferred based on the nature of the business, the early-stage funding status mentioned, and the specific market focus on accredited investors.
This Marketing Director role is more specialized than general marketing director positions due to its focus on accredited investors and alternative investments. Compared to similar roles:
ASSUMPTION: This comparison is based on standard industry patterns in fintech and investment marketing roles.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and company description.
ASSUMPTION: These questions are suggested based on the fintech/investment marketing role and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.