1. Strategic Market & Data Analysis: Conduct market research and analysis to identify new growth opportunities and support strategic decision-making.
2. Event Management: Plan, coordinate, and execute internal and external events, ensuring high-quality organization and participant experience.
3. Marketing Communication & Collaboration: Assist brand managers in developing communication strategies and implement selected online and offline marketing measures.
4. Werbemittel & Sonderprojekte: Manage the selection, ordering, and administration of marketing materials and coordinate special projects like customer surveys.
ASSUMPTION: This role requires a proactive, hands-on approach to marketing and events, with a strong focus on data-driven decision-making and collaboration with various internal teams.
📋 Key Responsibilities
🌟 Strategic Market & Data Analysis:
- Conduct market research and analysis to identify new growth opportunities and product segments.
- Create detailed reports, statistics, and analysis to support the marketing department and inform internal reports and decisions.
- Analyze event success and develop actionable insights for future events.
📅 Event Management:
- Conceptualize, plan, and coordinate internal and external events, such as trade shows, exhibitions, and conferences.
- Manage event logistics, including location selection, catering, technical equipment, and time planning.
- Coordinate with vendors, agencies, and service providers, and handle offers and contracts.
- Monitor budgets, control costs, and ensure compliance with corporate branding guidelines.
📢 Marketing Communication & Collaboration:
- Support brand managers in developing communication strategies and marketing materials.
- Implement selected online and offline marketing measures within the framework of overarching strategies.
- Collaborate with various internal teams to ensure effective coordination and execution.
📈 Werbemittel & Sonderprojekte:
- Manage the selection, ordering, and administration of marketing materials.
- Coordinate special projects, such as customer surveys or internal campaigns.
ASSUMPTION: Success in this role depends on strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education:
- Completed commercial education or comparable qualification.
Experience:
- At least 2 years of relevant experience, ideally in a similar field.
Required Skills:
- Strong organizational skills and firsthand experience in event management.
- Proficiency in MS Office, CRM systems, and social media platforms.
- Excellent communication and collaboration skills, with fluency in German and English.
- Ability to work independently, take initiative, and coordinate complex working processes.
Preferred Skills:
- Knowledge of the construction industry and its trends.
- Familiarity with marketing and event management software tools.
ASSUMPTION: Candidates with a strong background in marketing, events, or a related field, as well as relevant industry experience, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for the role and location)
Benefits:
- Unbefristeted employment contract.
- Flexible working hours and remote work options.
- Attractive pension plan and health insurance.
- Generous vacation days and special leave options.
- Company car or mobility allowance.
- Training and development opportunities.
- Employee discounts and special offers.
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in the marketing and events field.
📌 Applicant Insights
🔍 Company Context
Industry: Construction Materials & Building Systems
Company Size: Medium (1,001 - 10,000 employees)
Founded: 1905
Company Description: Etex is a global building material manufacturer and pioneer in lightweight construction, committed to inspiring people around the world to build living spaces that are ever more safe, sustainable, smart, and beautiful. With a strong focus on excellence, teamwork, and sustainability, Etex offers a dynamic and caring work environment for its employees.
Company Specialties: Building Performance, Façade, Industry, Construction Materials, Fire Performance, Gypsum, Fibre Cement, Insulation, Plasterboard, Cladding, Sidings, Dry Construction, Offsite construction, and Lightweight construction.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager or similar role.
Work Arrangement: Hybrid (on-site and remote work arrangement, with an emphasis on on-site collaboration and coordination).
Growth Opportunities:
- Expand event management skills and take on larger, more complex events.
- Develop expertise in marketing strategy and contribute to the development of new marketing campaigns.
- Gain experience in team leadership and mentoring junior team members.
ASSUMPTION: This role offers significant growth potential for candidates interested in advancing their careers in marketing and events within the construction industry.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location: Beckum, North Rhine-Westphalia, Germany
Geographic Context:
- Beckum is a mid-sized city in the eastern part of North Rhine-Westphalia, Germany.
- The region offers a mix of urban and rural environments, with easy access to nature and outdoor activities.
- The city has a strong industrial heritage, with a growing focus on technology and innovation.
Work Schedule:
- Standard full-time work schedule, with flexible hours and remote work options.
- On-site presence required for events, meetings, and collaboration sessions.
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility, fostering a productive and engaging work environment.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. On-site or virtual interview with the hiring manager and/or team members.
4. Final interview with the department head or HR representative.
5. Job offer and onboarding.
Key Assessment Areas:
- Problem-solving skills and analytical thinking.
- Communication and collaboration skills.
- Adaptability and resilience in a dynamic work environment.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Research the company and its products to demonstrate your understanding of the industry and the role's requirements.
ASSUMPTION: Successful candidates will demonstrate strong problem-solving skills, excellent communication, and a proactive, hands-on approach to marketing and events within the construction industry.
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing and event management software tools (e.g., Eventbrite, Cvent, Marketing Cloud)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with relevant marketing, event management, and project management tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for excellence in all aspects of work.
- Connecting and caring for colleagues, partners, and customers.
- Pioneering and leading in the construction industry.
- Harnessing the power of sustainable construction.
Work Style:
- Collaborative and team-oriented, with a strong focus on open communication and active listening.
- Results-driven and focused on continuous improvement.
- Adaptable and resilient in the face of change and challenges.
- Committed to safety, quality, and sustainability in all aspects of work.
Self-Assessment Questions:
1. How do you align with the company's focus on excellence and continuous improvement in your approach to marketing and events?
2. Describe a time when you had to adapt to a significant change or challenge in a marketing or event project, and how you ensured its success.
3. How do you prioritize and manage multiple projects and deadlines, balancing on-site collaboration and remote work responsibilities?
ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style, as well as a proactive and adaptable approach to marketing and events, will be most successful in this role.
⚠️ Potential Challenges
1. Managing multiple projects and deadlines, balancing on-site collaboration and remote work responsibilities.
2. Adapting to changes in event plans, vendor availability, or other external factors.
3. Ensuring consistent branding and messaging across various marketing channels and touchpoints.
4. Maintaining strong relationships with internal teams, vendors, and partners while managing competing priorities and tight deadlines.
5. Balancing the need for data-driven decision-making with the need for creative and innovative marketing and event solutions.
ASSUMPTION: Successful candidates will be able to effectively manage multiple projects, adapt to change, and balance data-driven decision-making with creative problem-solving in a dynamic work environment.
📈 Similar Roles Comparison
1. Marketing Coordinator vs. Marketing Manager:
- A Marketing Coordinator focuses on tactical implementation and execution of marketing strategies, while a Marketing Manager is responsible for developing and overseeing marketing strategies and campaigns.
- The Marketing Coordinator role requires strong organizational skills and attention to detail, while the Marketing Manager role emphasizes strategic thinking, leadership, and team management.
2. Industry-specific Context:
- The construction industry is characterized by long sales cycles, complex products, and a strong focus on relationships and networking.
- Marketing and event strategies in the construction industry often prioritize thought leadership, content marketing, and targeted account-based marketing (ABM) approaches.
3. Career Path Comparison:
- A Marketing Coordinator role can serve as a stepping stone to a Marketing Manager position, or as a pathway to specialized marketing roles, such as Product Marketing or Brand Marketing.
- Alternatively, candidates may choose to pursue a career in event management, focusing on larger-scale events or conferences within the construction industry.
ASSUMPTION: Understanding the differences between similar roles, the industry-specific context, and potential career paths will help candidates tailor their applications and interviews to highlight their unique qualifications and fit for the Marketing Coordinator role at Etex.
📝 Sample Projects
1. Event Planning and Management:
- Coordinating a successful industry trade show, including vendor selection, logistics, and on-site management.
- Developing and executing a targeted customer event, focusing on customer engagement, education, and relationship-building.
2. Market Analysis and Strategy Development:
- Conducting a comprehensive market analysis to identify new growth opportunities and product segments for the company's construction materials division.
- Developing and implementing a data-driven marketing strategy to improve customer segmentation, targeting, and messaging.
3. Marketing Communication and Collaboration:
- Collaborating with brand managers to develop and execute a global marketing campaign, ensuring consistent branding and messaging across multiple channels and regions.
- Coordinating with internal teams to create and distribute marketing materials, such as brochures, presentations, and promotional items, to support sales and marketing efforts.
ASSUMPTION: Familiarity with relevant marketing, event management, and data analysis projects will be beneficial for success in this role and demonstrate the candidate's ability to apply their skills to real-world marketing and events challenges.
❓ Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and events strategy for the company?
2. Team and Collaboration:
- How does the Marketing Coordinator role collaborate with other departments, such as Sales, Product Management, and Brand Marketing?
- What is the team structure and dynamic within the marketing and events department?
3. Company Culture and Growth:
- How does the company support the professional development and growth of its marketing and events team members?
- What are the opportunities for career advancement within the marketing and events department and the company as a whole?
4. Work-Life Balance:
- How does the company approach work-life balance, especially for hybrid and remote work arrangements?
- What are the expectations for on-site presence and remote work flexibility for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their fit for the position.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role, focusing on marketing, events, data analysis, and project management.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability in a dynamic work environment.
4. Research the company and its products to demonstrate your understanding of the industry and the role's requirements.
5. Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position and address any remaining questions or concerns.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.