🔹 Job Title: Marketing Coordinator (Advertising) – Marketing & Brand
🔹 Company: Alberta Blue Cross
🔹 Location: Alberta, Canada
🔹 Job Type: Full-time
🔹 Category: Not provided
Alberta Blue Cross® is seeking an enthusiastic, action-oriented, and results-driven Marketing Coordinator to join their team. In this role, you will champion the company's expertise and commitment to meaningful member connections, uncover new opportunities, and strengthen their market presence. You will be part of the advertising and channel integration team, executing strategic Brand, B2C, and B2B media campaigns that align with business priorities and drive the company's fiscal marketing strategy forward.
Education: Post-secondary degree or diploma in marketing or advertising
Experience: Minimum of three years of marketing experience in a corporate environment, advertising, or media agency
Skills: Excellent organizational and interpersonal communication skills, strong project management skills, proficiency in Microsoft Office, and experience in client management
Salary Range: Not specified
Benefits: Competitive salary and benefits package
Industry Comparison: ASSUMPTION: The compensation for this role is likely in line with industry standards for a Marketing Coordinator position in Alberta, Canada, based on the required qualifications and responsibilities.
Industry Position: Alberta Blue Cross is an Alberta-based organization dedicated to delivering exceptional customer experience and community leadership in the health insurance industry.
Company Size: ASSUMPTION: Alberta Blue Cross is a medium to large-sized organization, as they serve over 1.8 million members.
Company Stage: ASSUMPTION: Alberta Blue Cross is an established, mature company based on its long-standing presence in the Alberta market.
Career Level: This role appears to be at the mid-level, requiring a minimum of three years of relevant experience.
Reporting Structure: ASSUMPTION: The Marketing Coordinator will likely report to a Marketing Manager or Marketing Director within the Marketing & Brand team.
Team Size/Composition: ASSUMPTION: The Marketing Coordinator will work closely with the marketing team, external agencies, and cross-functional teams.
Growth Opportunities: The role offers opportunities for career advancement within the marketing department, potentially leading to a Senior Coordinator or Manager position.
Office Type: ASSUMPTION: This role is likely based in a hybrid work environment, with a combination of in-office and remote work options.
Geographic Context: The position is located in Alberta, Canada, which is a major economic hub known for its thriving industries, including healthcare and insurance.
Work Schedule: ASSUMPTION: The work schedule for this role is likely a standard 40-hour workweek, with flexibility to accommodate project deadlines and campaigns.
Regional Considerations: ASSUMPTION: Applicants should be familiar with the Alberta market and understand the unique cultural and business landscape of the region.
Typical Process: The interview process for this role may include an initial phone or video screening, followed by one or more in-person interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate the candidate's marketing expertise, project management skills, attention to detail, creativity, and ability to work collaboratively.
Application Tips: Applicants should highlight their relevant marketing experience, project management capabilities, and strong communication skills in their resume and cover letter.
ATS Keywords: Marketing, advertising, campaigns, brand, digital, social media, project management, Microsoft Office, client management
The Marketing Coordinator may use tools and platforms such as Microsoft Office (Word, PowerPoint, Excel, Outlook), project management software (e.g., Monday.com), and various digital marketing and advertising platforms.
Company Values: ASSUMPTION: Alberta Blue Cross values customer service, community leadership, and employee wellbeing, as indicated by their commitment to delivering exceptional customer experience and providing a healthy work-life balance for employees.
Work Style: The role requires a collaborative, action-oriented, and results-driven approach, as the Marketing Coordinator will work closely with the marketing team, external partners, and cross-functional stakeholders.
Self-Assessment: Applicants should consider their ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and demonstrate a positive, solution-focused attitude.
The Marketing Coordinator role may involve juggling multiple campaigns and projects, coordinating with various internal and external teams, and meeting tight deadlines, which could create a high-pressure work environment at times.
This Marketing Coordinator role is similar to other marketing and advertising coordinator positions, with a focus on executing integrated campaigns, managing budgets, and collaborating with cross-functional teams. It may differ from more specialized roles, such as Digital Marketing Coordinator or Brand Marketing Coordinator, which have a narrower scope of responsibilities.
As a Marketing Coordinator, you may be responsible for projects such as:
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To pursue this Marketing Coordinator opportunity effectively, applicants should: