🔹 Job Title: Marketing Coordinator
🔹 Company: Mixt
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
As a Marketing Coordinator at Mixt, you'll support the execution of omni-channel marketing strategies for this health-focused, sustainable restaurant brand. Working under the Marketing Manager, you'll create engaging social media content, manage community engagement, coordinate local marketing initiatives, and support new restaurant openings. This role combines creative content creation with analytical tracking to drive brand awareness, customer trial, and loyalty for Mixt's restaurants across the Bay Area, Los Angeles, and Texas.
ASSUMPTION: The job category is Marketing based on the role responsibilities and department, as it wasn't explicitly stated in the original listing.Social Media Management:
✅ Create and manage social content for Instagram and TikTok, producing weekly Reels/TikToks in a brand-appropriate voice
✅ Develop and execute social media strategy that tells Mixt's brand story
✅ Monitor KPIs and track performance to optimize campaigns
✅ Engage with community by responding to DMs, comments, tagged posts, and influencers
✅ Manage influencer outreach for targeted campaigns
✅ Explore emerging social platforms and trends
Marketing Operations:
✅ Support marketing initiatives including content calendar management
✅ Write SEO-driven blog and LinkedIn posts
✅ Coordinate local marketing efforts with businesses and universities
✅ Assist with new restaurant openings and marketing activations
✅ Update and maintain digital listings (Google Business, Yelp, Nextdoor)
✅ Manage and program weekly email campaigns
✅ Communicate promotions to store teams with execution details
✅ Help coordinate and execute photo and video shoots
Education: BS/BA degree required, preferably in marketing, business, or related field
Experience: 1-2 years of marketing experience (food service, retail, and/or CPG experience is a plus)
Skills:
Salary Range: $23.00 - $26.00 Hourly ($47,840 - $54,080 annually based on 40-hour work week)
Benefits:
Industry Comparison: The salary range is slightly below the average for Marketing Coordinators in San Francisco ($55,000-$65,000), but the comprehensive benefits package, including fully-covered health insurance premiums, helps offset this difference.
ASSUMPTION: The annual salary calculation assumes a standard 40-hour work week for 52 weeks. The industry comparison is based on typical marketing coordinator salaries in the San Francisco area.Industry Position: Mixt is a health-focused fast-casual restaurant chain with locations across the Bay Area, Los Angeles, and Texas. Founded in 2006, they specialize in fresh salads and healthy meals made from sustainable ingredients.
Company Size: Mid-sized restaurant chain with multiple locations across three states
Company Stage: Established growth company (operating since 2006) with expansion across multiple regions
Company Values: As a certified B Corp, Mixt emphasizes sustainability, social responsibility, and environmental impact alongside business goals
ASSUMPTION: Company size is assumed based on their multi-state presence. Growth stage is inferred from their established history since 2006 and ongoing expansion across regions.Career Level: Entry-level position
Reporting Structure: Reports directly to the Marketing Manager
Team Size/Composition: Likely working within a small to medium marketing team
Growth Opportunities: Potential advancement into specialized marketing roles (social media manager, content creator) or broader marketing management positions; company explicitly mentions prioritizing internal promotion
ASSUMPTION: Team size is assumed based on typical marketing department structures in mid-sized restaurant chains. Growth opportunities are inferred from the company's stated commitment to "promoting from within and empowering team members to reach their full potential."Office Type: On-site, 4-5 days in the office
Geographic Context: Located in Downtown San Francisco, a high-cost urban area with excellent public transportation options
Work Schedule: Monday - Friday, standard business hours
Regional Considerations: San Francisco has a high cost of living but offers excellent networking opportunities in both food and technology sectors. The city's focus on sustainability aligns with Mixt's B Corp values.
Typical Process: For marketing roles at restaurant chains, expect 1-2 initial phone screens, followed by an in-person or video interview, possibly including a small portfolio review or social media content assignment
Key Assessment Areas: Creative thinking, social media savvy, content creation skills, ability to balance multiple projects, willingness to be on camera, and cultural fit with the company's sustainability mission
Application Tips:
ATS Keywords: Social media marketing, content creation, TikTok, Instagram, community management, B Corp, sustainable marketing, restaurant marketing, influencer outreach, video editing
ASSUMPTION: The interview process is based on standard industry practices for marketing roles at restaurant chains of similar size. ATS keywords are derived from the job description's emphasis on social media, content creation, and sustainability.Company Values: Sustainability, health-conscious dining, social responsibility (B Corp certification), employee growth and development
Work Style: Fast-paced, creative, collaborative, with an emphasis on self-starting and independent problem-solving
Self-Assessment Questions:
This Marketing Coordinator role at Mixt differs from traditional marketing coordinator positions in several ways:
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
Prepare Your Application:
After Applying:
Remember that Mixt encourages applications even if you don't meet every qualification, as they "strive to nurture a diverse and inclusive environment" and recognize that qualified candidates, particularly women and people of color, sometimes hesitate to apply when they don't meet 100% of listed requirements.