📌 Core Information
🔹 Job Title: Marketing Coordinator
🔹 Company: Informa Group Plc.
🔹 Location: Boca Raton, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Events
ASSUMPTION: Job Type is assumed to be Full-time based on the comprehensive benefits package and salary structure mentioned. Job Category is assumed based on the marketing and events-focused responsibilities described in the listing.
📌 Essential Job Details
🚀 Job Overview
The Marketing Coordinator position at Informa's Longevity Medical Division supports the planning and execution of health and longevity conferences and events. This dynamic role combines event coordination, digital marketing management, partnership nurturing, and daily marketing operations to drive brand growth in the medical events sector. As part of a FTSE 100 global business, you'll help connect professionals to valuable information and networking opportunities in specialist markets.
📋 Key Responsibilities
Event Coordination & Marketing Execution
- ✅ Support planning and execution of marketing campaigns for events
- ✅ Assist with on-site event logistics, coordination, and branding
- ✅ Coordinate marketing assets, timelines, and promotional plans
- ✅ Work with vendors, speakers, and partners to ensure seamless event marketing
Website & Digital Marketing Management
- ✅ Manage and update event websites for content accuracy and brand consistency
- ✅ Assist with SEO strategies, analytics tracking, and performance improvements
- ✅ Collaborate with designers and developers to enhance website functionality
Partnership & Sponsorship Coordination
- ✅ Serve as key point of contact for partners and sponsors
- ✅ Support partnership outreach and communication efforts
- ✅ Track partnership agreements and marketing activations
Daily Marketing Operations & Project Management
- ✅ Support execution of email campaigns, social media initiatives, and content updates
- ✅ Maintain marketing calendars, tracking deadlines, and deliverables
- ✅ Assist in reporting and performance tracking
- ✅ Coordinate with cross-functional teams on marketing strategies
🎯 Required Qualifications
Education: Not specified
Experience: 1-3 years in marketing, events, digital marketing, or related fields
Skills:
- Strong project management and organizational abilities
- Proficiency in website management tools (WordPress, Wix, or similar CMS platforms)
- Experience with email marketing platforms (Marketo, HubSpot, Mailchimp, etc.)
- Knowledge of social media marketing and content creation
- Basic understanding of SEO, Google Analytics, and paid advertising (preferred)
- Ability to work independently and collaboratively in fast-paced environments
- Detail-oriented with strong multitasking abilities
- Relationship-building capabilities with partners, sponsors, and vendors
💰 Compensation & Benefits
Salary Range: $40,000 - $46,000 per annum
Benefits:
- Flexible working arrangements and trust-based environment
- Community events and diversity initiatives
- Volunteer opportunities (up to 4 days per year) with charity match funding
- Career development with bespoke training, mentoring, and LinkedIn Learning access
- 15 days PTO (increasing to 20 after 3 years and 25 after 6 years)
- 10 national holidays and birthday leave day
- Remote work option for up to 4 weeks
- 401k match, health, vision and dental insurance
- Parental leave
- Employee Stock Purchase Plan (ESPP) with minimum 15% discount
- Wellbeing support through EAP assistance and mental health resources
- Recognition programs with global awards
Industry Comparison: This salary range aligns with entry-level marketing coordinator positions in the Florida market, though slightly below the national average for similar roles. However, the comprehensive benefits package adds significant value to the total compensation.
ASSUMPTION: The industry comparison is based on standard market rates for marketing coordinators in Florida as of 2023, considering the specified experience level of 1-3 years.
📌 Applicant Insights
🔍 Company Context
Industry Position: Informa Group Plc. is a global business intelligence, academic publishing, and events company listed on the FTSE 100. The company operates across more than 30 countries and runs approximately 800 events annually, with specialized divisions including the Longevity Medical Division that focuses on health and wellness conferences.
Company Size: Large enterprise (FTSE 100 company)
Company Stage: Established enterprise with global reach
📊 Role Analysis
Career Level: Entry to early-mid level (based on 1-3 years experience requirement)
Reporting Structure: Not explicitly stated, but likely reports to a Marketing Manager or Director within the Longevity Medical Division
Team Size/Composition: Not specified
Growth Opportunities: The position offers significant growth potential within a large global organization. The company explicitly mentions career development support including bespoke training, mentoring platforms, and internal job mobility.
ASSUMPTION: The reporting structure is assumed based on typical organizational hierarchies for coordinator-level marketing positions. Growth opportunities are inferred from the company's stated support for internal career development.
🌍 Location & Work Environment
Office Type: Likely hybrid with flexibility (company emphasizes flexibility and remote work options)
Geographic Context: Boca Raton is located in Palm Beach County, Florida, known for its affluent communities and growing business sector. The area offers a high quality of life with warm climate, beaches, and no state income tax, though cost of living is above the national average.
Work Schedule: Not explicitly stated, but likely standard business hours with flexibility based on the company's emphasis on work patterns support
Regional Considerations: Florida's business-friendly environment makes it attractive for events and conferences. The position may involve periodic travel to event locations, and the warm climate is conducive to year-round events.
ASSUMPTION: The office type is assumed to be hybrid based on the company's mention of flexible working arrangements and the option to work remotely for up to 4 weeks. Work schedule is assumed based on standard practices in the events and marketing industry.
💼 Interview & Application Insights
Typical Process: For marketing roles at large enterprises like Informa, the interview process typically includes:
- Initial HR/recruiter phone screening
- Assessment of marketing skills (potentially including portfolio review or practical assignment)
- Interview with direct manager and/or team members
- Possible final round with senior leadership
Key Assessment Areas:
- Marketing campaign execution experience
- Event coordination capabilities
- Digital marketing proficiency (website management, email marketing)
- Project management and organizational skills
- Ability to balance multiple priorities in fast-paced environments
- Relationship-building and communication abilities
Application Tips:
- Emphasize any previous event marketing experience, particularly with conferences or trade shows
- Highlight specific digital marketing tools and platforms you're proficient with
- Provide concrete examples of project management and deadline-driven work
- Showcase relationship management experience with external partners or vendors
- Demonstrate attention to detail and organizational capabilities with specific examples
ATS Keywords: event marketing, project coordination, digital marketing, CMS, WordPress, email marketing, Marketo, HubSpot, Mailchimp, SEO, Google Analytics, social media marketing, partnership management, event logistics, campaign execution, website management
ASSUMPTION: These insights are based on standard industry practices for marketing coordinator roles at large enterprises in the events sector.
🛠️ Tools & Technologies
- CMS Platforms: WordPress, Wix
- Email Marketing: Marketo, HubSpot, Mailchimp
- Analytics: Google Analytics
- Social Media: Various platforms for content distribution and engagement
- Project Management: Likely tools such as Asana, Trello, or Monday.com
- Digital Advertising: Basic ad platforms for event promotion
ASSUMPTION: While WordPress, Wix, Marketo, HubSpot, and Mailchimp are explicitly mentioned, the project management tools are industry-standard assumptions based on common usage in marketing departments.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Informa values:
- Knowledge sharing and professional connections
- Innovation and growth mindset
- Diversity and inclusion (mentioned explicitly)
- Flexibility and trust in employees
- Community involvement and social responsibility
- Personal development and internal mobility
Work Style: The listing suggests a fast-paced, dynamic environment where proactivity, detail-orientation, and multitasking are highly valued. The company seems to balance collaborative teamwork with independent execution.
Self-Assessment Questions:
- Do I thrive in environments where priorities can shift quickly?
- Am I comfortable balancing multiple projects with competing deadlines?
- Do I enjoy the excitement of event planning and execution?
- Can I switch between detailed execution and big-picture strategic thinking?
- Do I work well both independently and as part of cross-functional teams?
- Am I passionate about health, wellness, and longevity topics?
ASSUMPTION: Company values are inferred from both explicit statements in the job listing and the benefits/working environment described. The work style assessment is based on the description of the role as fast-paced with diverse responsibilities.
⚠️ Potential Challenges
- Wide Scope of Responsibilities: The role spans event coordination, digital marketing, partnership management, and daily operations, which could lead to a broad workload requiring strong prioritization skills.
- Fast-Paced Environment: The listing explicitly mentions a dynamic, fast-paced setting where priorities may shift quickly, especially during event periods.
- Balancing Multiple Stakeholders: Coordinating between vendors, speakers, partners, and internal teams requires excellent relationship management skills.
- Event-Related Stress: On-site event support may involve long hours, travel, and high-pressure situations during event execution phases.
ASSUMPTION: These challenges are identified based on the typical demands of event marketing roles and specific details in the job description. The actual intensity would vary based on team structure and event frequency.
📈 Similar Roles Comparison
Marketing Coordinator (General): This role at Informa has more event-specific focus than a general marketing coordinator position, which might involve broader marketing activities across different channels with less emphasis on events.
Event Coordinator: While there's overlap with event coordination, this role has a stronger marketing emphasis and includes digital marketing responsibilities that pure event coordinators might not handle.
Digital Marketing Specialist: This role includes some digital marketing elements but combines them with in-person event coordination that a purely digital role wouldn't typically include.
Partnerships Coordinator: The partnership aspects of this role are focused specifically on event-related sponsorships and activations rather than broader business development.
ASSUMPTION: This comparison is based on standard industry role definitions and the specific combination of responsibilities outlined in this job description.
📝 Sample Projects
- Pre-Event Email Campaign: Creating and executing a targeted email nurture sequence to drive registration for an upcoming longevity medical conference, including segmented messaging for different audience personas.
- Event Website Management: Updating an event microsite with new speaker information, agenda changes, and sponsor logos while implementing SEO best practices to improve search visibility.
- Sponsor Activation Coordination: Working with a key event sponsor to ensure their booth location, digital promotion, and speaking opportunity meet contractual requirements while maximizing their visibility.
- Post-Event Analytics Report: Compiling key metrics from an event (attendance, engagement, lead generation) and creating a report with recommendations for future improvements.
- Social Media Content Calendar: Developing a month-long content schedule promoting speakers and session highlights across multiple platforms to drive event awareness.
ASSUMPTION: These project examples are created based on the specific responsibilities mentioned in the job listing and represent typical work a Marketing Coordinator would handle in the events industry.
❓ Key Questions to Ask During Interview
- "Could you describe the typical event timeline and how the marketing team's responsibilities align with different phases of event execution?"
- "What are the key performance indicators you use to measure the success of your events and marketing campaigns?"
- "How is the Longevity Medical Division positioned within Informa's broader portfolio, and what growth goals do you have for the coming year?"
- "What's the typical team structure for event execution, and how does the Marketing Coordinator collaborate with other departments?"
- "Can you share examples of particularly successful event marketing campaigns your team has run, and what made them effective?"
- "What professional development opportunities would be available to help me grow my skills in event marketing and digital strategies?"
ASSUMPTION: These questions are designed based on the role description and would help candidates better understand the position while demonstrating their knowledge of event marketing principles.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor Your Resume: Highlight event marketing experience, digital marketing skills, and project coordination abilities. Use keywords from the job description to optimize for ATS scanning.
- Prepare Your Portfolio: Gather examples of marketing campaigns, event materials, website updates, or email campaigns you've managed that demonstrate relevant skills.
- Research Informa's Events: Familiarize yourself with the company's events in the Longevity Medical Division to demonstrate industry knowledge during interviews.
- Connect on LinkedIn: Follow Informa and research team members in the marketing department to better understand the company culture.
- Prepare for Behavioral Questions: Develop STAR method responses (Situation, Task, Action, Result) focusing on event coordination, marketing campaign execution, and partnership management experiences.
- Application Deadline: Note that the job ad will expire on March 12th, so submit your application well before this date.