Marketing Communication Manager (w/m/d)

📌 Core Information

🔹 Job Title: Marketing Communication Manager (w/m/d)

🔹 Company: ONCARE GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective marketing and communication strategies
• Creating targeted content for various platforms
• Managing social media channels to enhance reach and engagement
• Planning and executing creative campaigns
• Analyzing market and competitive data to continuously improve communication efforts

ASSUMPTION: This role requires a strong understanding of both marketing and communication principles, as well as the ability to work effectively with various teams and stakeholders.

📋 Key Responsibilities

✅ Developing and implementing marketing and communication strategies to convey the brand message clearly

✅ Creating targeted content for website, social media, newsletters, press releases, and other channels

✅ Planning and executing creative campaigns, both online and offline, and optimizing them based on measurable results

✅ Managing social media channels to increase reach and interaction, and reacting to trends in real-time

✅ Organizing events, trade shows, and webinars to showcase the brand

✅ Maintaining relationships with media representatives to ensure strong press presence

✅ Analyzing market and competitive data to continuously improve communication strategies

✅ Collaborating with internal teams and external partners to ensure a consistent brand image

ASSUMPTION: The role may require occasional weekend or evening work, especially when planning and executing events or campaigns.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communication, Media, or a related field

Experience: At least two years of experience in the marketing sector, preferably in B2B

Required Skills:

• Excellent communication skills
• Technical understanding and analytical mindset
• Strong teamwork and collaboration skills
• Proficient in MS Office applications, particularly PowerPoint and Word
• Fluent in German and English
• Creativity and a good sense for design and current trends

Preferred Skills:

• Experience in the healthcare industry
• Strong project management skills

ASSUMPTION: While not explicitly stated, having experience with SEO and content marketing tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is €45,000 - €65,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Career opportunities
• Tailored onboarding
• Team events
• Employee discount program
• Culinary adventures
• Inspiring exchange

Working Hours: Full-time, with a standard workweek of 40 hours. Occasional overtime may be required, especially when planning and executing events or campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and the role's requirements. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: ONCARE GmbH operates in the IT Services and IT Consulting industry, focusing on digital health solutions. The digital health market is expected to reach $224.9 billion by 2026, growing at a CAGR of 19.2% during the forecast period (2019-2026).

Company Size: ONCARE GmbH has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.

Founded: ONCARE GmbH was founded in 2015, making it a relatively young company with a strong focus on innovation and digital transformation.

Company Description:

• ONCARE GmbH is a digital health company that aims to create the healthcare ecosystem of tomorrow
• The company connects patients with healthcare providers, MedTech & Pharma, pharmacies, laboratories, insurance companies, and employers
• ONCARE GmbH is committed to creating an open network that benefits all stakeholders

Company Specialties:

• Digital solutions for the healthcare industry
• Digital health
• Vernetzte Gesundheit (Networked Health)

Company Website: myoncare.com

ASSUMPTION: ONCARE GmbH is a growing company with a strong focus on innovation and digital transformation. Applicants should expect a dynamic work environment with opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing and communication department. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Marketing Communication Manager reports directly to the Head of Marketing.

Work Arrangement: This role is on-site, with the possibility of occasional remote work. The office is located in Munich, Germany.

Growth Opportunities:

• Advancement to a senior role within the marketing and communication department
• Expansion of responsibilities to include additional regions or product lines
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: The company's growth trajectory and focus on innovation suggest that there may be opportunities for career advancement and expansion of responsibilities over time.

🌍 Location & Work Environment

Office Type: ONCARE GmbH's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): The company's headquarters is located in Munich, Germany.

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, rich history, and high quality of life
• Munich is a major hub for the technology and healthcare industries

Work Schedule: The standard workweek is 40 hours, with occasional overtime required for events and campaigns.

ASSUMPTION: The work environment at ONCARE GmbH is dynamic and collaborative, with a strong focus on innovation and digital transformation. Applicants should expect a fast-paced, results-driven work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Communication and presentation skills
• Marketing and communication expertise
• Cultural fit and alignment with company values
• Problem-solving skills and analytical mindset

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communication experience and skills
• Prepare examples of your past work that demonstrate your creativity, technical understanding, and analytical mindset
• Research the company and the role to show your enthusiasm and understanding of the opportunity

ATS Keywords: Marketing, Communication, Content Creation, Social Media Management, Event Organization, Market Analysis, Team Collaboration, Technical Understanding, Analytical Skills, Creativity, Design Sensibility, SEO Knowledge, B2B Marketing, Fluent in German, Fluent in English

ASSUMPTION: The application process at ONCARE GmbH is designed to assess the candidate's communication and marketing skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Interdisciplinary collaboration
• Deep integratability
• Security and technological advancement

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and action-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong commitment to patient-centricity and improving healthcare outcomes?
• Are you able to work effectively with diverse teams and stakeholders?
• Do you have a proven track record of developing and executing successful marketing and communication campaigns?
• Are you comfortable working in a fast-paced, dynamic environment?

ASSUMPTION: ONCARE GmbH values candidates who are passionate about improving healthcare outcomes, collaborative, innovative, results-driven, and adaptable.

⚠️ Potential Challenges

• The role may require occasional weekend or evening work, especially when planning and executing events or campaigns
• The company is growing rapidly, which may present challenges in terms of organizational structure and role definition
• The role may require working with a diverse range of stakeholders, including patients, healthcare providers, MedTech & Pharma companies, pharmacies, laboratories, insurance companies, and employers
• The role may require working with complex and sensitive healthcare data

ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, impact, and personal development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Communication Manager position in other industries, but with a focus on the healthcare sector
• The role requires a strong understanding of both marketing and communication principles, as well as the ability to work effectively with various teams and stakeholders
• This role offers opportunities for career advancement and expansion of responsibilities over time

ASSUMPTION: While this role shares similarities with other marketing and communication manager positions, it is unique in its focus on the healthcare sector and the opportunity to work with a diverse range of stakeholders.

📝 Sample Projects

• Developing and implementing a social media strategy to increase brand awareness and engagement
• Planning and executing a product launch campaign for a new healthcare product or service
• Creating targeted content for various platforms to educate patients and healthcare providers about a specific health condition or treatment option

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives that the Marketing Communication Manager may be involved in, but the actual projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the digital health market and how this role contributes to that vision?
• How does the company ensure that its marketing and communication efforts are patient-centric and aligned with the needs of healthcare providers?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to data privacy and security, especially with regard to patient data?

ASSUMPTION: These questions are intended to help the candidate better understand the company's vision, priorities, and approach to data privacy and security.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Join.com link
• Tailor your resume and cover letter to highlight your relevant marketing and communication experience and skills
• Prepare examples of your past work that demonstrate your creativity, technical understanding, and analytical mindset
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.