📌 Core Information
🔹 Job Title: MARKETING & COMMUNICATION MANAGER (M/W/D)
🔹 Company: Ariston Group
🔹 Location: Mainburg, Bavaria, Germany
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and enhancing public relations efforts across relevant communication channels
- Identifying and elaborating on trend topics and communication potentials
- Planning and executing advertising and communication campaigns in close collaboration with internal stakeholders
- Building and maintaining contacts with the media and coordinating media requests
- Analyzing, evaluating, and reporting on media and communication measures to optimize marketing strategy
ASSUMPTION: This role requires a strong understanding of B2B marketing and excellent communication skills to effectively manage public relations and campaigns.
📋 Key Responsibilities
✅ Developing and enhancing public relations efforts across relevant communication channels
✅ Identifying and elaborating on trend topics and communication potentials
✅ Planning and executing advertising and communication campaigns in close collaboration with internal stakeholders
✅ Building and maintaining contacts with the media and coordinating media requests
✅ Analyzing, evaluating, and reporting on media and communication measures to optimize marketing strategy
ASSUMPTION: The role may involve some travel for events and media appearances, and the ability to work flexible hours to meet deadlines.
🎯 Required Qualifications
Education: Completed degree in business administration, journalism, communication sciences, or a related field
Experience: 5-10 years of experience in corporate communication, PR, or marketing, preferably in a B2B environment
Required Skills:
- Excellent communication and writing skills in German and English
- Strong teamwork, initiative, and creativity
- Proficient in CMS (e.g., Typo 3, PimCore)
- Experience in media planning and advertising
- Ideally, experience with photography and graphic design (e.g., Photoshop, InDesign)
- High affinity for technical topics, ideally with product and industry knowledge in heating and building technology
Preferred Skills:
- Experience in the heating and building technology industry
- Fluency in additional languages
ASSUMPTION: A background in journalism or communications may be beneficial for this role, as well as experience working with media outlets and stakeholders.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on industry standards for a Marketing & Communications Manager with 5-10 years of experience in Germany)
Benefits:
- Flexible working hours
- 30 days of annual leave
- Holiday pay
- Christmas bonus
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Ariston Group is a global leader in sustainable thermal comfort, offering a unique range of solutions for climate comfort, water heating, and air handling, as well as components and burners.
Company Size: Ariston Group has over 10,000 employees and operates in 40 countries across 5 continents, with 28 production sites and 28 research and development centers.
Founded: 1930, in Fabriano, Marches, Italy
Company Description:
- Ariston Group is committed to sustainability through the development of renewable and high-efficiency solutions
- The group invests in technological innovation, digitalization, and advanced connectivity solutions
- Ariston Group operates under global strategic brands Ariston, Elco, and Wolf, and brands such as Calorex, NTI, HTP, Atag, Brink, Chromagen, Racold, Thermowatt, and Ecoflam in the components and burners business
Company Specialties:
- Manufacturing
- Sustainable thermal comfort
- Renewable energy
- High-efficiency solutions
- Technological innovation
Company Website: Ariston Group Website
ASSUMPTION: Ariston Group's commitment to sustainability and technological innovation makes it an attractive employer for candidates interested in these areas.
📊 Role Analysis
Career Level: Experienced (5-10 years of experience)
Reporting Structure: The Marketing & Communication Manager reports directly to the Head of Marketing or a similar role
Work Arrangement: On-site, with potential for flexible working hours
Growth Opportunities:
- Progression to a senior marketing or communications role within the company
- Expanding responsibilities based on the company's growth and success
- Potential international assignments, given the company's global presence
ASSUMPTION: The Marketing & Communication Manager role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a modern working environment and fast communication channels
Office Location(s): Mainburg, Bavaria, Germany
Geographic Context:
- Mainburg is a town in Lower Bavaria, Germany, with a population of around 11,000 people
- The region is known for its scenic landscapes and outdoor activities
- Munich, the capital of Bavaria, is approximately 70 kilometers northwest of Mainburg
Work Schedule: Full-time (40 hours per week), with potential for flexible working hours
ASSUMPTION: The location of the office in Mainburg may require some candidates to relocate or commute, depending on their current residence.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and experience in public relations
- Campaign planning and execution
- Media planning and advertising experience
- Cultural fit with the company and team
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful communication campaigns or projects you've led
- Research Ariston Group and the heating and building technology industry to demonstrate your knowledge and enthusiasm
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Marketing & Communications, Public Relations, Campaign Planning, Media Planning, Advertising, B2B Marketing, German Language, English Language, CMS, Technical Knowledge, Heating Technology, Building Technology
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and HR department.
🛠️ Tools & Technologies
- CMS (e.g., Typo 3, PimCore)
- Graphic design tools (e.g., Photoshop, InDesign)
- Media planning and advertising platforms
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and respect
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and supportive, with a strong team culture
- Flexible and adaptable, with a willingness to take on new challenges
Self-Assessment Questions:
- How do you align with Ariston Group's commitment to sustainability and innovation?
- How do you prefer to work in a team, and how do you support your colleagues' success?
- How do you approach learning new tools and technologies, and how do you adapt to changes in your work environment?
ASSUMPTION: Ariston Group values candidates who are passionate about sustainability, collaborative, and adaptable to the company's dynamic work environment.
⚠️ Potential Challenges
- The role may require working on tight deadlines and managing multiple projects simultaneously
- The company's global presence may involve working with international teams and stakeholders
- The role may require occasional travel for events and media appearances
- The company's commitment to sustainability and innovation may demand continuous learning and adaptation
ASSUMPTION: The Marketing & Communication Manager role may present unique challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a stronger focus on communication and public relations
- Compared to a PR Specialist role, this position has a broader scope, including campaign planning and media planning
- Compared to a Campaign Manager role, this position has a stronger emphasis on communication and public relations, as well as media planning
ASSUMPTION: The Marketing & Communication Manager role combines aspects of various marketing and communication roles, requiring a versatile skill set and experience.
📝 Sample Projects
- Developing and executing a successful communication campaign to launch a new product line
- Building and maintaining relationships with key media outlets and journalists in the heating and building technology industry
- Conducting market research and analyzing data to inform communication strategies and tactics
ASSUMPTION: The specific projects required may vary depending on the candidate's role and responsibilities within the company.
❓ Key Questions to Ask During Interview
- What are the most pressing communication challenges facing the company, and how can this role address them?
- How does this role collaborate with other departments, such as sales, product management, and technical teams?
- What are the key priorities for the first 90 days in this role?
- How does Ariston Group support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the coming years, and how does this role contribute to those plans?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ariston Group careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful communication campaigns or projects you've led
- Research Ariston Group and the heating and building technology industry to demonstrate your knowledge and enthusiasm
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager or HR department one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.