🔹 Job Title: Marketing Associate - Hybrid
🔹 Company: Bright Horizons (EdAssist Division)
🔹 Location: Newton, MA, United States (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
Join the growing EdAssist division of Bright Horizons as a Marketing Associate focused on workforce education solutions. This entrepreneurial role supports B2E and B2B marketing initiatives, executing campaigns that drive customer engagement while helping establish new processes for scaling operations. Working in a hybrid capacity from the Newton, MA headquarters, you'll be part of a collaborative team dedicated to delivering powerful recruitment, retention, and talent development results for employee-centric organizations.
ASSUMPTION: The job category is "Marketing" based on the role responsibilities and department. The job type is assumed to be "Full-time" based on the comprehensive nature of responsibilities and the detailed benefits package typically offered to full-time employees.
Education: Bachelor's Degree in Marketing or related field (or 3 years of additional relevant experience in lieu of degree)
Experience: Not specifically stated for years, but relevant marketing experience is implied
Skills:
Salary Range: $55,000 - $61,000 annually
Benefits:
Industry Comparison: This salary range is competitive for entry-to-mid-level marketing roles in the Boston metro area, particularly for positions requiring a bachelor's degree in marketing.
ASSUMPTION: The industry comparison is based on standard marketing associate salaries in the Newton/Boston area, which typically range from $50,000-$65,000 for similar roles with comparable responsibilities.
Industry Position: Bright Horizons is a well-established company in the education and workforce development sector. The EdAssist division specifically focuses on workforce education solutions for corporations, helping them offer education benefits to employees.
Company Size: Large, established company with multiple divisions
Company Stage: Mature company with growth divisions
ASSUMPTION: Company size and stage are inferred from the description mentioning "an already established company" with a "growth division." Bright Horizons is known in the industry as a large provider of employer-sponsored childcare and education benefits.
Career Level: Early to mid-career
Reporting Structure: Likely reports to a Marketing Manager or Director
Team Size/Composition: Part of a marketing team focused on B2E (Business to Employee) and B2B (Business to Business) marketing
Growth Opportunities: Potential growth path into specialized marketing roles (content, social media, campaign management) or senior marketing positions as the division expands
ASSUMPTION: Career level is inferred from the title "Associate," required qualifications, and salary range. Reporting structure is assumed based on standard marketing department hierarchies. Growth opportunities are suggested based on the mention of a "growth division" and the range of marketing skills being developed.
Office Type: Hybrid (requires in-person work at Newton, MA headquarters)
Geographic Context: Newton is a suburb of Boston, a major hub for education technology and services. The area has a high concentration of colleges and universities, creating a rich talent pool and collaborative environment for education-focused companies.
Work Schedule: Standard business hours, with flexibility implied by the hybrid model
Regional Considerations: Boston area has a higher cost of living than the national average but offers excellent public transportation options. Winter weather conditions can affect commuting.
ASSUMPTION: Work schedule is assumed to follow standard business hours as no alternative is mentioned. Regional context is based on general knowledge of the Newton/Boston area.
Typical Process: For marketing roles at established companies like Bright Horizons, expect an initial screening call with HR, followed by interviews with the marketing team leadership and potentially peers. You may be asked to present sample work or complete a small marketing assignment.
Key Assessment Areas: Creativity, analytical thinking, project management capabilities, collaborative attitude, understanding of digital marketing metrics, and communication skills
Application Tips: Highlight any experience with B2B or B2E marketing, showcase projects where you developed processes or systems, and demonstrate results from campaigns you've supported or executed
ATS Keywords: marketing strategies, social media management, campaign metrics, content marketing, project management, budget management, B2B marketing, workforce solutions, collaboration, analytics
ASSUMPTION: These insights are based on standard marketing interview processes and the specific requirements mentioned in the job description.
ASSUMPTION: While only MS Office, web analytics, and Google Ad platforms are explicitly mentioned, the other tools are standard for executing the responsibilities listed in the job description, particularly for campaign management, content marketing, and project coordination.
Company Values: Entrepreneurial spirit, innovation, collaboration, growth mindset, and customer-centricity
Work Style: Agile, collaborative, innovative, with a focus on efficiency and scaling processes
Self-Assessment:
ASSUMPTION: Company values and work style are inferred from language in the job listing that highlights "entrepreneurs," "innovative marketer," "agility and collaboration," and mentions of scaling and efficiency.
This role spans multiple marketing functions (social media, content, campaign management, budgeting) which may require versatile skills and the ability to switch contexts quickly. Working in a hybrid environment requires self-discipline and strong communication skills. Being part of a growth division may mean evolving responsibilities and processes that are still being established.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the mention of the role helping to "define new processes" in a "growth division."
This Marketing Associate role differs from standard marketing coordinator positions by emphasizing entrepreneurial skills and process development, suggesting more autonomy than typical associate roles. Unlike purely digital marketing positions, this role balances traditional marketing with digital elements. Compared to agency marketing roles, this in-house position likely offers deeper understanding of a specific industry (workforce education) rather than exposure to multiple client industries.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles at similar levels.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities for a B2B/B2E marketing associate.
ASSUMPTION: These questions are suggested based on the role type and division context mentioned in the listing.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.