Marketing Assistant (Campaign)

📌 Core Information

🔹 Job Title: Marketing Assistant (Campaign)

🔹 Company: Love, Bonito

🔹 Location: Kuala Lumpur, Malaysia (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (2 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing campaigns to bring Love, Bonito's brand to life
• Managing GWP initiatives, KOL partnerships, and photoshoots
• Collaborating with regional teams and HQ Marketing and Merchandising teams
• Monitoring campaign performance and providing regular reports and insights

ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage various campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Assist in the end-to-end execution of marketing campaigns, including GWP roll-out, brand partnerships, KOL Management, clothing orders, and fostering strong relationships with key partners

✅ Support the planning and coordination of events and photoshoots to ensure smooth and timely execution

✅ Collaborate with HQ Marketing and Merchandising teams to manage GWP roll-outs, monitor performance, and provide regular performance reports and insights

✅ Maintain and monitor the KOL posting tracker, analyzing the effectiveness of each collaboration and providing actionable recommendations for future KOL selections

✅ Oversee the upkeep of marketing inventory, including GWP items, photoshoot accessories, and other essential materials

✅ Manage payment requests and invoices, ensuring they are processed promptly and accurately

✅ Stay updated on the latest industry trends, identify emerging topics and opportunities, and contribute creative ideas to enhance campaign innovation and relevance

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical monitoring to ensure successful campaign outcomes.

🎯 Required Qualifications

Education: Degree in Marketing or a relevant field

Experience: 0-2 years of experience in marketing or a related field

Required Skills:

• Strong project management and multitasking skills
• Effective communication and influencing skills
• Passion for the brand and empowering women
• Growth mindset and self-starter attitude
• Interest in fashion and general female consumer products
• Ability to think and work strategically and systematically
• Strong problem-solving skills and out-of-the-box thinking

Preferred Skills:

• Experience in fashion or retail marketing
• Fluency in additional Asian languages

ASSUMPTION: Candidates with relevant experience in marketing, strong organizational skills, and a passion for the brand will excel in this role.

💰 Compensation & Benefits

Salary Range: MYR 3,500 - 4,500 per month (Estimated based on industry standards for entry-level marketing roles in Kuala Lumpur)

Benefits:

• Comprehensive corporate insurance
• Learning and development opportunities
• Dedicated leadership training for managerial roles
• Friday afternoon off for learning
• Generous staff discount off LB products
• Welcome to TeamLB swag and store gift cards
• Employee-driven peer-to-peer recognition platform

Working Hours: 40 hours per week, with flexible and adjustable work hours

ASSUMPTION: The estimated salary range is based on industry standards for entry-level marketing roles in Kuala Lumpur, Malaysia. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 501-1,000 employees

Founded: 2010

Company Description:

• Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand
• Founded in 2010 with a core purpose to celebrate and uplift Asian women
• Headquartered in Singapore with an omnichannel presence in international markets

Company Specialties:

• Fashion
• eCommerce
• Retail
• Women's Clothing
• Tech and Omnichannel

Company Website: http://www.lovebonito.com

ASSUMPTION: Love, Bonito is a well-established fashion retailer with a strong focus on empowering Asian women and providing high-quality, affordable clothing.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: Reports directly to the Assistant Marketing Manager

Work Arrangement: Hybrid (2 days in-office, flexible work hours)

Growth Opportunities:

• Potential career progression into managerial or specialist roles within the marketing department
• Opportunities to work on regional campaigns and collaborate with international teams
• Learning and development opportunities to enhance skills and knowledge

ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in marketing and contribute to the growth of a successful fashion brand.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in-office)

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia
• It is a multicultural city with a vibrant fashion scene
• The office is located in a central business district with easy access to public transportation

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexible and adjustable work hours)

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the marketing team

Key Assessment Areas:

• Problem-solving skills
• Communication and influencing skills
• Creativity and innovation
• Understanding of the fashion industry and Love, Bonito's brand

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your passion for the brand and understanding of its mission
• Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns

ATS Keywords: Marketing, Campaign Management, KOL Management, Project Management, Communication, Problem Solving, Fashion Interest, Team Collaboration, Strategic Thinking, Multitasking, Creativity, Self-Starter, Analytical Skills, Inventory Management, Event Coordination, Performance Monitoring

ASSUMPTION: The interview process will focus on assessing the candidate's skills, experience, and cultural fit, with a strong emphasis on their ability to manage multiple campaigns and stakeholders effectively.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Instagram, Facebook)
• Google Analytics

ASSUMPTION: The role may require the use of additional tools and technologies specific to marketing campaign management, depending on the candidate's experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you embody Love, Bonito's core value of empowerment in your daily life and work?
• Describe a time when you had to manage multiple projects or campaigns simultaneously. How did you ensure their successful execution?
• How do you stay organized and prioritize your tasks when working on multiple projects?

ASSUMPTION: Love, Bonito values candidates who are passionate about empowering women, creative, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, each with its own unique requirements and deadlines
• Balancing creative and strategic thinking with analytical and data-driven decision-making
• Adapting to a fast-paced, ever-changing work environment
• Working with diverse stakeholders, including regional teams, HQ departments, and external partners

ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Campaign Executive position in other fashion or retail companies
• However, Love, Bonito's focus on empowering Asian women and its unique brand identity set it apart from competitors
• Career progression in this role could lead to managerial or specialist positions within the marketing department or other areas of the business

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on empowering Asian women and Love, Bonito's brand identity make it a distinctive opportunity for candidates passionate about the company's mission.

📝 Sample Projects

• Planning and executing a regional marketing campaign to launch a new product line
• Managing a KOL partnership to promote an ongoing GWP initiative
• Coordinating a photoshoot for an upcoming seasonal collection

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and stakeholders involved in this role, highlighting the need for strong project management and communication skills.

❓ Key Questions to Ask During Interview

• How does this role contribute to Love, Bonito's mission to empower Asian women?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate with other departments, such as merchandising and e-commerce?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Love, Bonito support work-life balance for its employees?

ASSUMPTION: These questions demonstrate the candidate's interest in the company's mission, the role's responsibilities, and the work environment, allowing them to better understand the position and assess their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've worked on or ideas for improving existing campaigns
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.