๐น Job Title: Marketing and Public Relations Manager
๐น Company: Minor International (NH Collection Dubai The Palm)
๐น Location: Dubai, Dubayy, United Arab Emirates
๐น Job Type: Full-time
๐น Category: Marketing & Communications
ASSUMPTION: Job type is assumed to be full-time based on the seniority level and comprehensive responsibilities of the role. The job category is assumed to be Marketing & Communications based on the role's focus.
As the Marketing and Public Relations Manager at NH Collection Dubai The Palm, you will lead the development and implementation of strategic marketing initiatives to enhance the hotel's brand presence, attract new customers, and maintain guest loyalty. This pivotal role combines creative marketing expertise with strong PR capabilities to promote the hotel's amenities, services, and events, with significant emphasis on digital marketing strategies to boost online engagement and visibility.
โ Develop and implement comprehensive marketing and PR strategies to enhance the hotel's brand presence and market share
โ Create annual marketing plans with defined goals, budget allocations, and tactics
โ Ensure brand consistency across all marketing materials and communications
โ Manage the hotel's visual identity, including logo usage and design guidelines
โ Plan and execute integrated marketing campaigns across digital, print, social media, and direct marketing channels
โ Monitor and analyze campaign performance metrics to optimize results
โ Oversee email marketing campaigns with effective segmentation and personalization
โ Develop and maintain relationships with media outlets, journalists, influencers, and industry partners
โ Write and distribute press releases and PR materials to promote hotel news and events
โ Coordinate media visits, press conferences, and PR events
โ Develop and implement digital marketing strategies to enhance online presence
โ Create social media strategies to increase engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn
โ Monitor social media trends and manage the hotel's online reputation
โ Utilize analytics to measure campaign success and refine strategies
โ Oversee creation of high-quality content for website, blog, social media, and marketing collateral
โ Collaborate with internal teams and external agencies to produce engaging content
โ Promote hotel events, including corporate meetings, weddings, and special occasions
โ Conduct market research to identify trends, customer preferences, and competitive landscape
โ Manage the marketing budget and track expenditures
โ Collaborate with sales, F&B, events, and operations teams to align marketing efforts
Education: Bachelor's degree in Marketing, Public Relations, Communications, or related field
Experience: 5+ years of experience in marketing and public relations, preferably in the hospitality industry
Skills:
Preferred:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Senior marketing roles in luxury hospitality in Dubai typically offer competitive compensation packages, often including housing allowances, transportation benefits, health insurance, and potential performance bonuses.
ASSUMPTION: Compensation details are not provided in the original listing. The industry comparison is based on standard practices for similar roles in luxury hospitality in Dubai.
Industry Position: Minor International operates NH Collection Dubai The Palm, a luxury hotel property on Palm Jumeirah. NH Collection is a premium hotel brand within the Minor International portfolio, positioned in the upscale hospitality segment.
Property Details: The listing indicates this is a new 14-storey property with 227 hotel guest rooms and suites, plus 306 serviced apartments, located on the exclusive West Beach of Palm Jumeirah with proximity to Nakheel Mall.
Facilities: The property features a sunset-facing rooftop infinity pool with bar and lounge, plus a lively sports bar positioned as a new "go-to" spot in Dubai.
ASSUMPTION: Based on the property description, NH Collection Dubai The Palm appears to be in the luxury segment of hospitality, targeting both tourists and long-term guests through its mix of hotel rooms and serviced apartments.
Career Level: Senior management position requiring 5+ years of experience
Reporting Structure: Not specified, but likely reports to Director of Marketing or General Manager
Team Size/Composition: Not specified, but likely oversees marketing and PR team members and coordinates with external agencies
Growth Opportunities: Potential pathway to Director of Marketing/Communications roles or broader hospitality leadership positions
ASSUMPTION: The reporting structure and team composition are assumed based on standard hospitality organizational structures for properties of this size. Growth opportunities are inferred from typical career progression in luxury hospitality marketing.
Office Type: On-site at NH Collection Dubai The Palm
Geographic Context: Located on Palm Jumeirah, one of Dubai's most prestigious addresses. The Palm is an artificial archipelago known for luxury hotels, upscale residences, and exclusive beach access.
Work Schedule: Likely includes some weekend and evening hours to support hotel events and marketing activities
Regional Considerations: Dubai's hospitality industry is highly competitive and caters to an international clientele. Understanding of diverse cultural preferences and luxury travel expectations is essential. UAE work culture often emphasizes professional appearance, respect for hierarchy, and multicultural awareness.
ASSUMPTION: Work schedule flexibility is assumed based on standard hospitality industry requirements, particularly for marketing and PR roles that support events and media opportunities.
Typical Process: Hospitality management roles typically involve multiple interview rounds, potentially including initial HR screening, department head interview, and final approval from General Manager or regional leadership.
Key Assessment Areas:
Application Tips:
ATS Keywords: marketing strategy, public relations, hospitality marketing, digital marketing, social media management, brand management, luxury hospitality, campaign management, media relations, content creation, analytics, budget management, event promotion
ASSUMPTION: These insights are based on standard hospitality industry recruitment practices for senior marketing positions.
The job listing specifically mentions proficiency in:
Additional relevant tools typically used in similar hospitality marketing roles:
ASSUMPTION: The additional tools listed are standard in the hospitality marketing industry but not explicitly mentioned in the job description.
Company Values: While not explicitly stated, the job description suggests NH Collection Dubai The Palm values:
Work Style: The role appears to require someone who is:
Self-Assessment Questions:
ASSUMPTION: These cultural elements are inferred from the property description and role requirements, as specific company values were not explicitly stated.
ASSUMPTION: These potential challenges are based on the job description and common considerations in luxury hospitality marketing roles, particularly for newer properties.
Hotel Marketing Director: Typically more senior, with greater strategic oversight and less hands-on execution. Often manages larger teams and budgets.
Digital Marketing Manager: More specialized focus on online channels, with less emphasis on traditional PR and print marketing.
PR Manager: Greater focus on media relations and communications, with less responsibility for comprehensive marketing strategy and campaign management.
Brand Manager: More emphasis on brand standards and guidelines, potentially with less involvement in tactical implementation of marketing programs.
ASSUMPTION: This comparison is based on standard industry role differentiation within hospitality and marketing functions.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and standard marketing initiatives in luxury hotels.
ASSUMPTION: These questions are suggested based on the role type and would need adaptation for specific interviews.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.