Marketing
Clarify📌 Core Information
🔹 Job Title: Marketing Manager
🔹 Company: Clarify
🔹 Location: United States (Remote-first)
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As Clarify's first marketer, you'll develop and execute comprehensive marketing strategies to drive growth through customer acquisition. You'll work directly with the founding team to create demand and increase signups and demos through organic and paid channels. This role combines strategic planning with hands-on execution across content, field marketing, performance advertising, and other channels to build a winning go-to-market machine.
ASSUMPTION: Based on the description mentioning "first marketer" and the comprehensive nature of responsibilities, this appears to be a marketing leadership position with manager-level responsibilities rather than just a marketing specialist role.
📋 Key Responsibilities
- ✅ Develop and implement marketing strategies that drive incremental signups and demos
- ✅ Create and manage content across paid, owned, and earned channels (blog, video, email, podcast, website)
- ✅ Design, execute, and optimize marketing campaigns on LinkedIn, Google Ads, and email
- ✅ Engage with customers to understand needs and improve marketing language
- ✅ Collaborate with engineering to leverage technology and AI for scaling marketing efforts
- ✅ Manage cross-functional initiatives including fundraisers, product launches, and announcements
- ✅ Plan and execute customer events and conference presence
- ✅ Develop and scale SEO strategy
- ✅ Work with contractors, agencies, and subject matter experts
- ✅ Use data to set goals, optimize campaigns, and meet forecasts
ASSUMPTION: The responsibilities suggest ownership of the entire marketing function, requiring both strategic planning and hands-on execution skills.
🎯 Required Qualifications
Education: Not specified
Experience: 2-6 years of marketing experience
Skills:
- Ability to thrive in dynamic environments with rapid context-switching
- Self-directed with strong project management capabilities
- Excellent communication skills (technical and non-technical)
- Proven track record of driving measurable business impact
- Experience using AI tools to support marketing efforts
- Strong understanding of digital marketing channels and tools
- Data-driven approach to marketing optimization
- Experience managing marketing campaigns from ideation to production
- Proficiency with marketing technologies (Assembly, ByWord, Sanity, Luma, Customer.io, Posthog, Google Analytics, Google Tag Manager, Lemlist, Zapier)
ASSUMPTION: While no specific degree is mentioned, the technical nature of the role and collaboration with engineering suggests that marketing or business education would be beneficial but not strictly required if the candidate has relevant experience.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary based on experience and location
- Meaningful equity in an early-stage startup
- $200/month internet and cell phone stipend
- $200/month wellness stipend
- 3% 401k match*
- $1,000/month healthcare stipend*
Industry Comparison: The equity component and stipends are competitive for early-stage startups, particularly the healthcare stipend which is generous compared to industry standards.
ASSUMPTION: Based on similar marketing leadership roles at early-stage startups, the total compensation package (including equity) is likely competitive within the technology sector. The asterisks next to 401k match and healthcare stipend may indicate these benefits are contingent on certain conditions or will be available in the future.
📌 Applicant Insights
🔍 Company Context
Industry Position: Clarify is an early-stage startup building an AI-native CRM platform for modern revenue teams, aiming to disrupt the CRM market.
Company Size: Early-stage startup, likely small team
Company Stage: Well-funded startup in early growth phase
ASSUMPTION: Based on the mention of "revolutionize the world's largest software category" and references to being well-funded, Clarify appears to be an early-stage but ambitious startup targeting the established CRM market. The team likely consists of the founding team and early employees with plans for significant growth.
📊 Role Analysis
Career Level: Mid to Senior level (based on 2-6 years experience requirement)
Reporting Structure: Direct reporting to Co-CEOs
Team Size/Composition: First marketing hire who will build the foundation for future marketing team
Growth Opportunities: Opportunity to grow into a leadership role as the company scales, with potential to build and lead a marketing department
ASSUMPTION: As the first marketing hire reporting directly to Co-CEOs, this role offers significant visibility and impact. The mention of "opportunity to grow into a leadership role" suggests potential advancement as the company expands.
🌍 Location & Work Environment
Office Type: Remote-first with quarterly in-person team gatherings
Geographic Context: US-based with 6 hours overlap requirement with PST (Pacific Standard Time)
Work Schedule: Flexible schedule with PST time zone alignment requirements
Regional Considerations: Candidates should ensure they can maintain working hours that overlap with Pacific Time, regardless of their location in the US
ASSUMPTION: The remote-first nature with quarterly in-person meetings suggests a modern, flexible work environment that prioritizes results over location. The PST overlap requirement indicates the company's core operations are likely based on the West Coast.
💼 Interview & Application Insights
Typical Process: For marketing roles at tech startups, expect initial screening, marketing strategy discussion, skills assessment, and culture fit interviews with leadership team
Key Assessment Areas: Marketing strategy development, execution capabilities, data-driven decision making, collaboration with technical teams, adaptability to startup environments
Application Tips: Highlight measurable marketing achievements, experience with marketing technology, examples of cross-functional collaboration, and experience with or interest in AI tools
ATS Keywords: CRM, digital marketing, go-to-market, LinkedIn campaigns, content marketing, SEO, SEM, paid advertising, marketing technology, B2B marketing, growth marketing, demand generation
ASSUMPTION: These insights are based on standard interview processes for marketing roles at technology startups similar to Clarify.
🛠️ Tools & Technologies
Assembly, ByWord, Sanity, Luma, Customer.io, Posthog, Google Analytics, Google Tag Manager, Lemlist, Zapier, LinkedIn Ads, Google Ads, CMS technologies, SEO tools (ahrefs)
ASSUMPTION: While specific tools are mentioned in the listing, familiarity with general marketing automation, analytics, and CRM platforms would likely be beneficial even if candidates aren't experienced with the exact tools listed.
👔 Cultural Fit Considerations
Company Values: Innovation, customer-centricity, collaboration between technical and business functions, balancing creativity with data-driven approaches
Work Style: Fast-paced, entrepreneurial, high autonomy, cross-functional collaboration, technical marketing approach
Self-Assessment:
- Are you comfortable being the sole marketing resource responsible for multiple channels?
- Do you enjoy collaborating with technical teams and using technology to enhance marketing?
- Are you self-directed and able to switch contexts rapidly?
- Do you thrive in early-stage environments where processes may still be developing?
ASSUMPTION: The company culture is inferred from descriptions of the role being dynamic, requiring collaboration with technical teams, and the focus on using technology in marketing.
⚠️ Potential Challenges
As the first marketing hire, you'll need to establish marketing functions from the ground up with limited resources. The role requires constant context-switching across multiple marketing disciplines (content, field, performance), which may be demanding without an established team. The emphasis on collaboration with engineering suggests a need to bridge technical and marketing worlds effectively.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities for a single role and the company's early stage.
📈 Similar Roles Comparison
This role combines elements of Growth Marketing Manager, Digital Marketing Manager, and Content Marketing Manager positions into a single role, which is common for first marketing hires at startups. Unlike specialized roles at larger companies, this position requires versatility across multiple marketing disciplines. The technical collaboration aspect is more pronounced than in typical marketing roles, reflecting Clarify's focus on technology-enhanced marketing.
ASSUMPTION: This comparison is based on standard marketing role structures in the technology industry.
📝 Sample Projects
- Developing an integrated customer acquisition strategy leveraging LinkedIn, Google Ads, and email marketing
- Creating and optimizing a content calendar that supports both SEO goals and sales enablement
- Planning and executing customer dinner events to foster community and gather product feedback
- Collaborating with engineering to build automated marketing workflows that scale personalized outreach
- Establishing marketing analytics dashboards to monitor campaign performance and optimize ROI
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing initiatives at early-stage B2B SaaS companies.
❓ Key Questions to Ask During Interview
- What are your current customer acquisition channels, and which ones have shown the most promise so far?
- How do you envision the marketing function evolving as the company grows over the next 1-2 years?
- What metrics will define success for this role in the first 3, 6, and 12 months?
- How does marketing currently collaborate with product and engineering teams?
- What resources (budget, contractors, tools) will be available to support marketing initiatives?
- Can you share more about how Clarify differentiates from other CRM solutions in the market?
ASSUMPTION: These questions are suggested based on the role type and startup context, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Highlight experience managing multi-channel marketing campaigns, collaborating with technical teams, and driving measurable growth. Include specific metrics and results.
- ATS Preparation: Incorporate key terms like "demand generation," "B2B marketing," "growth marketing," "marketing technology," and specific tools mentioned in the listing.
- Portfolio Preparation: Compile examples of marketing campaigns you've led, with emphasis on measurable outcomes and creative approaches.
- Company Research: Research Clarify's product, target market, and competitors in the CRM space to understand their positioning.
- Network Connections: Look for shared connections with Clarify team members on LinkedIn to learn more about the company culture.
- Technical Preparation: Review basic marketing engineering concepts and familiarize yourself with marketing automation and analytics tools mentioned in the listing.