📌 Core Information
🔹 Job Title: Market Marketing Leader - LATAM
🔹 Company: HP
🔹 Location: Barueri, São Paulo, Brazil
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
This senior marketing executive position leads HP's marketing function across Latin America, including Mexico, Central America, Peru, Bolivia, Colombia, Argentina, Chile, Paraguay, Uruguay, and Brazil. The role requires a strategic B2B marketer who can drive attributable marketing activities that deliver business results through commercial innovation, market activations, and cross-functional alignment. The executive serves as a key advisor to management, reports to Global PS and Print Leaders, and partners with local Market Directors to champion the HP brand across LATAM markets.
📋 Key Responsibilities
- ✅ Function as the LATAM HP brand champion, driving commercial innovation and creating new ways of leading the future of work
- ✅ Set marketing initiatives, allocate financial and labor resources, design organizational structure, and ensure effective delivery of quarterly marketing plans
- ✅ Lead a team of marketing managers, providing strategic guidance, implementing engagement plans, and managing career development
- ✅ Develop customer segmentation and audience strategies based on market insights and product/solution roadmaps
- ✅ Lead activations across all marketing deliverables and milestones with cross-functional teams
- ✅ Track investments, prioritize projects, and drive strategic output across the LATAM organization
- ✅ Foster a culture of accountability and measurement, optimizing performance accordingly
- ✅ Consult with executive-level business leaders to influence strategic decision-making
- ✅ Stay current on emerging marketing trends and technologies for investment optimization
- ✅ Manage Alliance partner funding and coop plans in collaboration with Sales teams
🎯 Required Qualifications
Education: First level university degree in Business, Marketing, or Communications; MBA strongly preferred
Experience:
- 10+ years of marketing management experience
- 5+ years of people management experience, including remote/multi-country teams
- Track record of measurable investment accountability at scale
- Strong B2B background, preferably within a large tech organization
- Experience leading a diverse team of marketing leaders with proven success
Skills:
- End-to-end marketing program/campaign management
- In-depth knowledge of media, UX, omnichannel journeys, SEM, digital optimization, web analytics, content management, data analytics, ABM, and marketing technologies
- Balance of brand and performance marketing skills
- Excellent project management and prioritization
- Strong people management capabilities
- Problem-solving and critical thinking
- Ability to deliver large-scale initiatives in complex environments
- Matrix organization leadership and influence
- Excellent written, presentation, and oral communication
- English and Spanish language skills (Portuguese is a plus)
Other Requirements: Must reside in a LATAM country and be willing to travel for executive meetings, market reviews, etc. as needed
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a senior marketing executive role at a Fortune 500 technology company, this position likely offers competitive compensation relative to the LATAM market, including performance bonuses and comprehensive benefits, though specific details are not provided in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: HP is a global technology leader specializing in personal computing, printing, and related services and solutions. The company maintains a significant presence in Latin America as part of its global operations.
Company Size: Fortune 500 enterprise with global operations
Company Stage: Established enterprise
ASSUMPTION: Information about HP's market position is based on the company's public profile as one of the world's largest technology companies, not specific details from the job listing.
📊 Role Analysis
Career Level: Senior Executive/Leadership
Reporting Structure: Reports to Global PS and Print Leaders, while partnering with local Market Directors
Team Size/Composition: Leads marketing managers across multiple LATAM countries
Growth Opportunities: Potential advancement to global marketing leadership roles or broader regional executive positions
ASSUMPTION: Career progression opportunities are inferred based on the seniority of the role within a large multinational organization and typical career paths in global marketing leadership.
🌍 Location & Work Environment
Office Type: Based in Barueri, São Paulo, Brazil with travel requirements
Geographic Context: Barueri is part of the Greater São Paulo metropolitan area, one of Brazil's major business centers with a significant presence of international companies
Work Schedule: Full-time, First Shift
Regional Considerations: The role requires understanding diverse Latin American markets and business cultures, with significant travel likely required across the region
ASSUMPTION: While the position is based in Brazil, the listing indicates flexibility to reside in any LATAM country, suggesting some remote work possibilities with regular travel.
💼 Interview & Application Insights
Typical Process: For senior marketing executive roles at multinational corporations like HP, the interview process typically involves multiple rounds including initial screening, panel interviews with marketing leadership, presentations on strategic marketing vision, and executive-level discussions
Key Assessment Areas:
- Strategic marketing thinking and planning capability
- Leadership experience managing diverse, multicultural teams
- Track record of measurable marketing impact and ROI
- Cross-functional collaboration skills
- Understanding of LATAM markets and business environments
- Language proficiency (English, Spanish, potentially Portuguese)
Application Tips:
- Highlight multinational or multicultural team leadership experience
- Quantify marketing ROI and business impact in previous roles
- Emphasize experience with both strategic planning and execution
- Showcase knowledge of LATAM market dynamics and business practices
- Demonstrate experience in B2B technology marketing
ATS Keywords: B2B marketing, LATAM, marketing leadership, multicountry, digital marketing, campaign management, marketing strategy, marketing ROI, cross-functional, media planning, budget management, agency relationships, marketing analytics, international marketing
ASSUMPTION: These insights are based on standard hiring practices for senior marketing positions at large technology companies and are not specifically detailed in the job listing.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role likely requires proficiency with:
- Marketing automation platforms
- CRM systems
- Analytics and reporting tools
- Project management software
- Digital marketing platforms
- Content management systems
- Market research tools
- Budget management systems
ASSUMPTION: These tools represent standard technology used in enterprise marketing leadership positions but are not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: The listing suggests HP values innovation, accountability, and strategic thinking. The mention of "leading the future of work" indicates a forward-thinking, innovative approach.
Work Style: The role requires someone who can operate in a complex matrix organization, balancing global directives with local market needs. It demands collaboration across functions while maintaining accountability for results.
Self-Assessment Questions:
- Am I comfortable leading teams across multiple countries with different cultural contexts?
- Do I thrive in environments requiring both strategic vision and hands-on execution?
- Can I effectively influence stakeholders without direct authority in a matrix organization?
- Am I comfortable with regular international travel and working across time zones?
- Do I have the language skills to operate effectively across Latin American markets?
ASSUMPTION: Cultural elements are inferred from the job responsibilities and organizational structure described in the listing, rather than explicit statements about HP's corporate culture.
⚠️ Potential Challenges
- Managing marketing teams across multiple countries with diverse cultures and business practices
- Navigating a complex matrix reporting structure (reporting to Global PS and Print Leaders while partnering with local Market Directors)
- Balancing global brand consistency with local market relevance
- Delivering measurable ROI in diverse markets with potentially different levels of marketing sophistication
- Managing partner funding and co-op plans across different countries and partner organizations
- Potential travel demands across multiple countries
ASSUMPTION: These challenges are inferred from the role's scope and responsibilities rather than being explicitly stated in the job posting.
📈 Similar Roles Comparison
This LATAM Marketing Leader role is comparable to regional marketing director/VP positions at other multinational technology companies, but with some key distinctions:
- Unlike some regional marketing roles that focus only on campaign execution, this position emphasizes both strategic planning and operational execution
- The role requires deeper commercial and business acumen than typical marketing leadership positions, with emphasis on "commercial innovation" and measurable business results
- The position spans a broader geographic territory than many regional marketing roles, covering diverse markets across Latin America
- The matrix reporting structure to both global product leaders and local market teams is more complex than some similar regional marketing positions
ASSUMPTION: This comparison is based on standard industry patterns for senior marketing positions in multinational technology companies.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing a unified LATAM marketing strategy aligned with global HP initiatives but tailored to regional market needs
- Creating and implementing a partner marketing program to leverage Alliance partner funding effectively across multiple countries
- Establishing a regional marketing measurement framework to track ROI and optimize campaign performance
- Leading a market segmentation project to identify and prioritize high-potential customer segments across LATAM
- Designing and executing integrated B2B marketing campaigns for new product launches across the region
- Implementing a talent development program to build marketing capabilities across the regional team
ASSUMPTION: These projects are illustrative examples based on the responsibilities described in the job posting and common initiatives in regional marketing leadership roles.
❓ Key Questions to Ask During Interview
- How does HP's marketing strategy balance global consistency with local market relevance across LATAM countries?
- What are the key growth priorities for HP in the LATAM region over the next 2-3 years?
- How is marketing success measured and evaluated in this role, and what are the current benchmarks?
- What are the biggest challenges the LATAM marketing organization is currently facing?
- How does the marketing function collaborate with sales and product teams across different LATAM markets?
- What resources and support are available from global marketing to enable regional success?
ASSUMPTION: These questions are suggested based on the role type and common considerations for regional marketing leadership positions, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Resume Optimization: Tailor your resume to highlight B2B marketing leadership experience, multicultural team management, and measurable business impact. Include keywords like "LATAM marketing," "B2B technology marketing," "marketing ROI," and "cross-functional collaboration."
- LinkedIn Enhancement: Update your LinkedIn profile to showcase regional marketing experience and language capabilities. Connect with HP marketing leaders and current employees in the LATAM region.
- Company Research: Research HP's current marketing initiatives, product portfolio, and recent news in LATAM markets to demonstrate strategic understanding during interviews.
- Portfolio Development: Prepare case studies or examples of marketing campaigns you've led that drove measurable business results, especially in B2B contexts or Latin American markets.
- Interview Preparation: Practice articulating your leadership philosophy, approach to cross-cultural team management, and strategies for balancing global directives with local market needs.
- Language Assessment: If not already fluent, consider refreshing your Spanish skills (and Portuguese if possible) to demonstrate commitment to the role's requirements.