π Core Information
πΉ Job Title: Manager, Technical Product Marketing, Data Security - Capital One Software (Remote)
πΉ Company: Capital One
πΉ Location: Richmond, VA (Remote)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-04-11
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (Solely)
π Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for cloud-based data security solutions
- Collaborating with cross-functional teams to ensure effective messaging and customer engagement
- Conducting market research and competitive intelligence to inform strategy
- Creating external-facing content, including website copy, blog posts, and product datasheets
- Serving as a subject matter expert on key product areas and learning the technical and market landscape
ASSUMPTION: This role requires a strong understanding of B2B data security, cloud, or SaaS industries, as well as excellent writing and storytelling skills.
π Key Responsibilities
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Execute marketing strategies and support product launches for cloud-based data security solutions
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Collaborate with cross-functional teams to ensure effective messaging and customer engagement
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Conduct market research and competitive intelligence to inform strategy
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Create external-facing content, including website copy, blog posts, and product datasheets
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Serve as a subject matter expert on key product areas and learn the technical and market landscape
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Participate in the product/customer feedback loop to capture insights and improve messaging
ASSUMPTION: This role may require occasional travel for industry events or customer meetings.
π― Required Qualifications
Education: Bachelorβs Degree
Experience: At least 3 years of experience in product marketing and 2 years in B2B data security, cloud, or SaaS
Required Skills:
- Proven experience in product marketing, with a focus on B2B data security, cloud, or SaaS industries
- Excellent writing and storytelling skills
- Experience conducting market research and supporting product launches
- Strong cross-functional collaboration skills
- Ability to learn and understand complex technical concepts
Preferred Skills:
- 4+ years of experience conducting research and translating insights into actionable marketing strategies
- 4+ years of experience working with cross-functional teams to support product launches and campaigns
ASSUMPTION: Candidates with additional language skills, particularly Spanish or Mandarin, may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $132,800 - $151,600 USD per year (Remote)
Benefits:
- Health, financial, and other benefits (see company careers website for details)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: Salary range provided is inclusive of base salary only and does not include potential performance-based incentives.
π Applicant Insights
π Company Context
Industry: Financial Services, specifically data security and cloud-based solutions
Company Size: 10,001+ employees (as of 2021)
Founded: 1986 (as Signet Bank, rebranded as Capital One in 1994)
Company Description:
- Capital One is a diversified bank that offers a broad array of financial products and services to consumers, small businesses, and commercial clients in the United States, Canada, and the UK
- Capital One Software is a B2B software division that brings cloud and data management tools to market
- Capital One is known for its innovative use of technology and data to improve customer experiences and drive business growth
Company Specialties:
Company Website: www.capitalone.com
ASSUMPTION: Capital One's focus on innovation and technology makes it an attractive employer for candidates seeking to work at the intersection of finance and tech.
π Role Analysis
Career Level: Mid-level to senior-level marketing role, with potential for growth into management or leadership positions
Reporting Structure: This role may report to the Head of Product Marketing or a similar senior-level position within the organization
Work Arrangement: Remote (solely), with occasional travel for industry events or customer meetings
Growth Opportunities:
- Potential to move into management or leadership roles within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Potential to transition into other areas of the business, such as product management or business development
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.
π Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): Richmond, VA (headquarters), with remote work arrangements available
Geographic Context:
- Richmond, VA is the capital of the Commonwealth of Virginia and is located in the eastern United States
- The city is known for its historic sites, museums, and cultural attractions, as well as its vibrant food and music scenes
- Richmond has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work arrangements available
ASSUMPTION: The remote work arrangement may require occasional travel for industry events or customer meetings.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interviews with hiring managers and team members
- Case study or project presentation, depending on the role
- Final interview with a senior leader or executive
Key Assessment Areas:
- Candidates' understanding of the role and the company's mission and values
- Candidates' problem-solving skills and ability to think critically about marketing challenges
- Candidates' communication and presentation skills, both written and verbal
- Candidates' cultural fit and alignment with the company's values and work environment
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on product marketing, data security, and cloud or SaaS industries
- Tailor your cover letter to the specific role and company, demonstrating your understanding of the business and your fit for the position
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research the company and its competitors to demonstrate your knowledge of the industry and market landscape
ATS Keywords: Product Marketing, Data Security, Cloud, SaaS, B2B, Marketing Strategy, Customer Engagement, Sales Enablement, Competitive Intelligence, Market Research, Content Creation, Writing, Storytelling
ASSUMPTION: Capital One's application process may involve assessments or case studies to evaluate candidates' skills and fit for the role.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Content management systems (CMS) (e.g., WordPress, Adobe Experience Manager)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
π Cultural Fit Considerations
Company Values:
- Do the right thing
- Act with integrity
- Be accountable
- Embrace diversity and inclusion
- Work together
- Never stop learning
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Results-oriented and action-taking
Self-Assessment Questions:
- How do you embody Capital One's values in your daily work?
- Describe a time when you had to learn a new skill or tool to accomplish a task. How did you approach this challenge?
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
ASSUMPTION: Capital One places a strong emphasis on cultural fit and values-based hiring, so candidates should be prepared to discuss their alignment with the company's mission, values, and work environment.
β οΈ Potential Challenges
- Working remotely may present challenges in terms of staying focused and maintaining work-life balance
- The fast-paced and dynamic nature of the tech industry may require candidates to adapt quickly to new tools, technologies, and market trends
- The competitive nature of the data security and cloud-based solutions market may present challenges in terms of market share and customer acquisition
- Occasional travel for industry events or customer meetings may be required, which may present challenges in terms of scheduling and personal commitments
ASSUMPTION: These challenges can be mitigated with strong time management skills, a proactive approach to learning and adaptation, and a commitment to work-life balance.
π Similar Roles Comparison
- Compared to similar roles in other industries, this role may offer more exposure to cutting-edge technology and data-driven decision-making
- Compared to similar roles in other companies, Capital One may offer more opportunities for innovation and entrepreneurship within a larger organizational structure
- Career paths for this role may include transitions into product management, business development, or other related fields, depending on the candidate's interests and skills
ASSUMPTION: Candidates should research similar roles in other companies and industries to gain a better understanding of the market landscape and their own career goals.
π Sample Projects
- Developing a go-to-market strategy for a new cloud-based data security solution, including market research, competitive analysis, and messaging framework
- Creating a series of blog posts and other content assets to educate customers on the benefits of the company's data security offerings and differentiate them from competitors
- Collaborating with product and engineering teams to gather customer feedback and inform product development and roadmap
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a candidate might work on in this role, but the specific projects may vary depending on the team and the business needs.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the data security market today, and how does this role address them?
- How does this role collaborate with other teams within the organization, such as product, engineering, and sales?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Capital One support work-life balance for its remote employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their understanding of the role and their fit for the company's culture and values.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research the company and its competitors to demonstrate your knowledge of the industry and market landscape
- Follow up with the recruiter or hiring manager within one week of submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.