🔹 Job Title: Manager/Senior Manager, Digital Marketing (Performance-led) [POD]
🔹 Company: Public Service Division
🔹 Location: Singapore
🔹 Job Type: Not specified
🔹 Category: 🌐 Digital Marketing
The Public Service Division is seeking a performance-focused Digital Marketing Manager/Senior Manager to drive high-performance campaigns and deliver measurable results across multiple digital channels. This role will be responsible for developing and executing data-driven marketing strategies to achieve specific KPIs including user acquisition, event registrations, and product/service adoption.
ASSUMPTION: Based on the job title containing "[POD]", this role likely operates within a pod-based team structure, which typically implies a cross-functional, agile working environment. The dual title (Manager/Senior Manager) suggests that the level will be determined based on the candidate's experience and qualifications.
ASSUMPTION: No significant assumptions made as responsibilities are clearly outlined in the job description.
Education: Not specified
Experience: At least 3 years of experience in digital marketing, with a proven track record of achieving KPIs like user acquisition and event registrations
Skills:
ASSUMPTION: While no specific educational qualification is mentioned, roles at this level in the Singapore public service typically require at least a bachelor's degree, often in marketing, communications, business, or a related field.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a role within Singapore's Public Service Division, this position likely follows the Singapore civil service compensation structure, which typically offers competitive salaries, comprehensive healthcare benefits, professional development opportunities, and annual leave packages. Manager/Senior Manager positions in Singapore's public sector generally offer salaries comparable to or slightly lower than private sector equivalents, balanced by stronger job security and work-life balance.
Industry Position: The Public Service Division (PSD) is a central government agency in Singapore that oversees human resource policy and governance for the Singapore Civil Service.
Company Size: Large government organization
Company Stage: Established government entity
ASSUMPTION: The Public Service Division is assumed to be a stable, established government organization responsible for civil service management and development in Singapore. While not explicitly stated, the job posting suggests the organization is investing in digital marketing to enhance its outreach, recruitment efforts, and public engagement initiatives.
Career Level: Mid to Senior (Manager/Senior Manager)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not specified
ASSUMPTION: Based on the dual title (Manager/Senior Manager), this appears to be a mid to senior-level role. In Singapore's public service context, this likely indicates a position with significant responsibility and potential for advancement within the civil service hierarchy. The POD designation suggests this role may be part of a specialized, possibly cross-functional team structure focusing on digital initiatives.
Office Type: Not specified
Geographic Context: Singapore is a global business hub with a highly developed digital infrastructure and a strong government emphasis on digital transformation.
Work Schedule: Not specified
Regional Considerations: Singapore's public service is known for its efficiency, structured approach, and emphasis on continuous improvement. The city-state has a multicultural environment with English as the primary business language.
ASSUMPTION: Given Singapore government's gradual shift towards flexible work arrangements post-pandemic, this role may offer some hybrid working options, though this is not explicitly stated. Standard working hours in Singapore's public service typically follow a 5-day workweek structure.
Typical Process: Government roles in Singapore typically involve a multi-stage interview process that may include:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital marketing, performance marketing, Google Analytics, Google Ads, Facebook Ads Manager, CRM, SEM, Google Tag Manager, A/B testing, SEO, campaign optimization, KPIs, user acquisition, event marketing, data analysis, CTR, CPL, ROI
ASSUMPTION: These insights are based on standard practices for government hiring in Singapore and digital marketing roles specifically. The exact process may vary based on the specific department and position.
ASSUMPTION: While specific versions or brands of all tools are not mentioned (beyond the major platforms), proficiency with standard industry tools in each category would be expected. The mention of Telegram specifically suggests this is an actively used channel for the organization.
Company Values: As part of Singapore's Public Service, core values likely include integrity, service excellence, innovation, and people-centered approaches.
Work Style: The role appears to require a collaborative, data-driven approach with an emphasis on results and measurable outcomes. The fast-paced nature of digital marketing is highlighted, suggesting adaptability is important.
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from both the job description and the typical values of Singapore's Public Service. The emphasis on performance metrics, collaboration, and innovation in the job description suggests these are particularly valued for this role.
ASSUMPTION: These potential challenges are based on common experiences in both government organizations and performance marketing roles. The actual challenges may vary based on the specific department and team structure.
This role combines elements of several digital marketing specializations:
ASSUMPTION: This comparison is based on standard industry role definitions and how they relate to the described responsibilities in this job listing.
ASSUMPTION: These project examples are derived from the responsibilities listed in the job description and represent typical applications in a government context.
ASSUMPTION: These questions are suggested based on the role type and typical considerations for digital marketing positions. They should be adapted based on specific interests and the flow of the actual interview.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.