🔹 Job Title: Manager Online Marketing - EN
🔹 Company: Lely
🔹 Location: Maassluis, Zuid-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
Lely is seeking a dynamic Online Marketing Manager to lead their digital marketing strategies and team. This role involves shaping the online marketing landscape for a global agricultural technology leader, working with teams worldwide to develop and implement digital strategies that enhance brand position and drive business growth. As the Manager, you'll lead a team of approximately 5 online marketing professionals and be responsible for the online marketing roadmap across multiple digital channels.
ASSUMPTION: Based on the description, we assume this is a mid to senior-level leadership position involving both strategic planning and team management, requiring significant experience in digital marketing.
Education: Not specified
Experience: Minimum of 5 years' experience with managing, coaching & developing teams in a digital marketing environment
Skills:
Other Requirements: Currently living in the Netherlands with a valid work permit
Salary Range: €6,300 to €8,000 gross per month based on knowledge and experience, plus 8% holiday allowance
Benefits:
Industry Comparison: This salary range is competitive for digital marketing management positions in the Netherlands, particularly for companies in the agricultural technology sector.
ASSUMPTION: The competitive nature of this compensation is based on general knowledge of digital marketing salaries in the Netherlands, which typically range from €4,500-€8,500 for marketing manager positions depending on experience and company size.
Industry Position: Lely is an innovative market leader in automated systems for dairy farmers globally, combining robotization, engineering, and farming expertise to revolutionize the dairy industry.
Company Size: Approximately 2,500 professional specialists worldwide
Company Stage: Established company with 75 years of history, focused on innovation and sustainability
Mission: Making dairy farming sustainable, profitable, and enjoyable for future generations
ASSUMPTION: While the listing mentions 2,500 specialists, we assume Lely is a mature, established company based on its 75-year history and global market leadership position.
Career Level: Senior management position
Reporting Structure: Reports to the Head of Marketing within Lely International
Team Size/Composition: Leads a team of approximately 5 online marketing specialists
Growth Opportunities: Potential advancement into broader marketing leadership roles, with opportunities to impact digital transformation at a global scale
ASSUMPTION: The growth opportunities are based on the company's global presence and the strategic nature of this role, which suggests potential for advancement into higher marketing leadership positions.
Office Type: Hybrid (minimum three days in the office, maximum two days at home)
Geographic Context: Maassluis is located in the western Netherlands, part of the Rotterdam metropolitan area. It's well-connected to major Dutch cities.
Work Schedule: Flexible working hours
Facility: Modern Lely Campus with high sustainability performance ratings on a global scale
ASSUMPTION: Based on the Dutch work culture and the mention of flexible hours, we assume this role follows typical Dutch business hours (approximately 9:00-17:30) with some flexibility for individual preference.
Typical Process: For leadership positions at European tech companies, the process typically includes initial HR screening, 1-2 technical/role-specific interviews, a panel interview with team members, and possibly a final meeting with senior leadership.
Key Assessment Areas: Digital marketing expertise, leadership abilities, strategic thinking, stakeholder management skills, analytical capabilities, and adaptability in a global context.
Application Tips: Highlight experience leading digital marketing teams, showcasing measurable campaign results, and demonstrating familiarity with the agricultural sector or B2B marketing if possible.
ATS Keywords: Online marketing manager, digital strategy, team leadership, SEM, social media marketing, marketing automation, digital experience, stakeholder management, data-driven marketing
ASSUMPTION: These insights are based on standard hiring practices for marketing leadership positions in European technology companies, not specific details from Lely.
While specific tools aren't mentioned, digital marketing leaders in similar roles typically work with:
ASSUMPTION: These tools are commonly used in enterprise digital marketing operations and are not specifically mentioned in the job description. The actual tools used at Lely may differ.
Company Values: Innovation, sustainability, expertise, and creating enjoyable experiences for dairy farmers appear to be key values based on the company description.
Work Style: Collaborative environment with cross-functional and international stakeholder engagement. The role requires both strategic thinking and hands-on leadership.
Self-Assessment:
ASSUMPTION: The work style and company values are inferred from the company description and role requirements, suggesting a balance of innovation, sustainability, and practical implementation.
ASSUMPTION: These challenges are inferred from the global nature of the role, the intersection of technology with traditional agricultural industries, and the need to coordinate with diverse stakeholders mentioned in the job description.
This position differs from standard Marketing Manager roles by its specific focus on digital channels and team leadership. Compared to similar roles:
ASSUMPTION: This comparison is based on standard industry role definitions and not specific to Lely's organizational structure.
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical projects for digital marketing leadership roles.
ASSUMPTION: These questions are suggested based on typical considerations for digital marketing leadership roles and may need adaptation based on specific interview contexts.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.