L

Manager Online Marketing - EN

Lely
Full-time
On-site
Maassluis, Zuid-Holland, Netherlands
๐ŸŒ Digital Marketing

Manager Online Marketing - EN

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Manager Online Marketing - EN

๐Ÿ”น Company: Lely

๐Ÿ”น Location: Maassluis, Zuid-Holland, Netherlands

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐ŸŒ Digital Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Lely is seeking a dynamic Online Marketing Manager to lead their digital marketing strategies and team. This role involves shaping the online marketing landscape for a global agricultural technology leader, working with teams worldwide to develop and implement digital strategies that enhance brand position and drive business growth. As the Manager, you'll lead a team of approximately 5 online marketing professionals and be responsible for the online marketing roadmap across multiple digital channels.

ASSUMPTION: Based on the description, we assume this is a mid to senior-level leadership position involving both strategic planning and team management, requiring significant experience in digital marketing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Lead the development and execution of the online marketing roadmap and strategies across multiple digital channels (SEO, SEM, social media, email marketing, display ads)
  • โœ… Manage, coach, and develop a team of approximately 5 online marketing specialists
  • โœ… Collaborate with business teams to define online marketing strategies and translate them into performance-focused plans
  • โœ… Support local marketing specialists with resources and knowledge for local execution
  • โœ… Stay up-to-date on digital trends, tools, and best practices to continuously improve strategies
  • โœ… Act as the point of contact for external online parties
  • โœ… Oversee the online marketing budget
  • โœ… Lead project management for medium to large marketing projects
  • โœ… Identify new digital trends, emerging technologies, and digital opportunities aligned with company objectives

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Minimum of 5 years' experience with managing, coaching & developing teams in a digital marketing environment

Skills:

  • In-depth knowledge of online marketing channels (SEM, social media, paid advertising)
  • Strong analytical skills with ability to make data-driven decisions
  • Proficiency with marketing automation tools and social media platforms
  • Sufficient understanding of digital experience architecture
  • Experience overseeing projects in complex, multidisciplinary environments
  • Excellent communication and presentation skills
  • Fluency in English
  • Outstanding stakeholder management skills

Other Requirements: Currently living in the Netherlands with a valid work permit


๐Ÿ’ฐ Compensation & Benefits

Salary Range: โ‚ฌ6,300 to โ‚ฌ8,000 gross per month based on knowledge and experience, plus 8% holiday allowance

Benefits:

  • 27 vacation days & 13 scheduled days off
  • Flexible working hours and hybrid work arrangement (3 days office/2 days home)
  • Personal development & growth opportunities
  • Lely Academy with various training courses
  • #FitatLely program with free gym access, sports lessons, and wellness activities
  • Modern Lely Campus workplace in Maassluis

Industry Comparison: This salary range is competitive for digital marketing management positions in the Netherlands, particularly for companies in the agricultural technology sector.

ASSUMPTION: The competitive nature of this compensation is based on general knowledge of digital marketing salaries in the Netherlands, which typically range from โ‚ฌ4,500-โ‚ฌ8,500 for marketing manager positions depending on experience and company size.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Lely is an innovative market leader in automated systems for dairy farmers globally, combining robotization, engineering, and farming expertise to revolutionize the dairy industry.

Company Size: Approximately 2,500 professional specialists worldwide

Company Stage: Established company with 75 years of history, focused on innovation and sustainability

Mission: Making dairy farming sustainable, profitable, and enjoyable for future generations

ASSUMPTION: While the listing mentions 2,500 specialists, we assume Lely is a mature, established company based on its 75-year history and global market leadership position.


๐Ÿ“Š Role Analysis

Career Level: Senior management position

Reporting Structure: Reports to the Head of Marketing within Lely International

Team Size/Composition: Leads a team of approximately 5 online marketing specialists

Growth Opportunities: Potential advancement into broader marketing leadership roles, with opportunities to impact digital transformation at a global scale

ASSUMPTION: The growth opportunities are based on the company's global presence and the strategic nature of this role, which suggests potential for advancement into higher marketing leadership positions.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (minimum three days in the office, maximum two days at home)

Geographic Context: Maassluis is located in the western Netherlands, part of the Rotterdam metropolitan area. It's well-connected to major Dutch cities.

Work Schedule: Flexible working hours

Facility: Modern Lely Campus with high sustainability performance ratings on a global scale

ASSUMPTION: Based on the Dutch work culture and the mention of flexible hours, we assume this role follows typical Dutch business hours (approximately 9:00-17:30) with some flexibility for individual preference.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For leadership positions at European tech companies, the process typically includes initial HR screening, 1-2 technical/role-specific interviews, a panel interview with team members, and possibly a final meeting with senior leadership.

Key Assessment Areas: Digital marketing expertise, leadership abilities, strategic thinking, stakeholder management skills, analytical capabilities, and adaptability in a global context.

Application Tips: Highlight experience leading digital marketing teams, showcasing measurable campaign results, and demonstrating familiarity with the agricultural sector or B2B marketing if possible.

ATS Keywords: Online marketing manager, digital strategy, team leadership, SEM, social media marketing, marketing automation, digital experience, stakeholder management, data-driven marketing

ASSUMPTION: These insights are based on standard hiring practices for marketing leadership positions in European technology companies, not specific details from Lely.


๐Ÿ› ๏ธ Tools & Technologies

While specific tools aren't mentioned, digital marketing leaders in similar roles typically work with:

  • Marketing automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud)
  • SEO tools (SEMrush, Ahrefs, Moz)
  • Analytics platforms (Google Analytics, Adobe Analytics)
  • Social media management tools (Hootsuite, Buffer, Sprout Social)
  • PPC advertising platforms (Google Ads, Meta Ads Manager)
  • CRM systems (Salesforce, Microsoft Dynamics)
  • Project management tools (Asana, Monday.com, Trello)

ASSUMPTION: These tools are commonly used in enterprise digital marketing operations and are not specifically mentioned in the job description. The actual tools used at Lely may differ.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Innovation, sustainability, expertise, and creating enjoyable experiences for dairy farmers appear to be key values based on the company description.

Work Style: Collaborative environment with cross-functional and international stakeholder engagement. The role requires both strategic thinking and hands-on leadership.

Self-Assessment:

  • Are you comfortable leading teams in a global agricultural technology context?
  • Do you enjoy balancing strategic planning with practical implementation?
  • Are you adept at communicating digital concepts to non-technical stakeholders?
  • Does contributing to sustainable farming practices align with your personal values?

ASSUMPTION: The work style and company values are inferred from the company description and role requirements, suggesting a balance of innovation, sustainability, and practical implementation.


โš ๏ธ Potential Challenges

  • Managing global stakeholders across different markets and cultures
  • Balancing strategic digital marketing direction with supporting local marketing execution
  • Leading digital transformation in a traditional industry (agriculture/dairy)
  • Navigating potentially complex organizational structures given the company's size and global footprint

ASSUMPTION: These challenges are inferred from the global nature of the role, the intersection of technology with traditional agricultural industries, and the need to coordinate with diverse stakeholders mentioned in the job description.


๐Ÿ“ˆ Similar Roles Comparison

This position differs from standard Marketing Manager roles by its specific focus on digital channels and team leadership. Compared to similar roles:

  • Digital Marketing Director: Generally more strategic with less hands-on implementation than this role
  • Digital Marketing Team Lead: Similar team management but typically less strategic input and budget control
  • Marketing Communications Manager: Broader focus on all marketing channels, not specifically digital
  • E-commerce Manager: More focused on conversion and sales than brand positioning and awareness

ASSUMPTION: This comparison is based on standard industry role definitions and not specific to Lely's organizational structure.


๐Ÿ“ Sample Projects

  • Developing a unified digital marketing strategy across multiple countries with localized implementation
  • Leading a website redesign project to improve lead generation and user experience
  • Creating and implementing cross-channel digital campaigns to support new product launches
  • Establishing digital marketing KPIs and reporting frameworks for global teams
  • Building training programs to enhance digital marketing capabilities across local markets
  • Evaluating and implementing new marketing automation technology to improve efficiency

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical projects for digital marketing leadership roles.


โ“ Key Questions to Ask During Interview

  1. How does digital marketing integrate with Lely's overall marketing and business strategy?
  2. What are the biggest digital marketing challenges Lely is currently facing across different markets?
  3. How is success measured for the online marketing team and this leadership position?
  4. What digital transformation initiatives are currently underway or planned for the near future?
  5. How does the team collaborate with local markets and what autonomy do local teams have?
  6. What resources and support are available for professional development and staying current with digital marketing trends?

ASSUMPTION: These questions are suggested based on typical considerations for digital marketing leadership roles and may need adaptation based on specific interview contexts.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Research Lely: Familiarize yourself with their agricultural automation products, market position, and sustainability initiatives
  2. Tailor your resume: Highlight digital marketing leadership experience, team management skills, and relevant industry knowledge
  3. Prepare examples: Develop specific stories that demonstrate your ability to lead digital transformation and manage stakeholders effectively
  4. ATS optimization: Include key terms from the job description in your application (online marketing, team leadership, digital strategy, stakeholder management)
  5. LinkedIn profile: Ensure your profile is up-to-date and reflects your digital marketing expertise and leadership capabilities
  6. Portfolio: Consider preparing digital marketing case studies or examples of campaigns you've led that show measurable results
  7. Network: Connect with current or former Lely employees on LinkedIn to gain additional insights about the company culture