Manager, Integrated Marketing
DoorDash USA📌 Core Information
🔹 Job Title: Manager, Integrated Marketing
🔹 Company: DoorDash USA
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
As the Manager of Integrated Marketing at DoorDash, you will play a crucial role in driving the growth of the Grocery business vertical through strategic marketing initiatives. Reporting to the Senior Manager of Integrated Marketing (Grocery), you'll serve as a key liaison between various departments to execute holistic marketing strategies that increase customer acquisition and engagement. You will be responsible for supporting and/or leading end-to-end Grocery marketing initiatives while ensuring alignment with overall company goals.
ASSUMPTION: The job category is Marketing based on the role's title and responsibilities, which wasn't explicitly stated in the original listing. The job type is assumed to be Full-time given the seniority level and comprehensive scope of responsibilities.
📋 Key Responsibilities
- ✅ Support the Senior Manager as a central liaison between Marketing teams, Strategy & Operations, Product, Finance, Analytics, and other departments to execute integrated marketing strategies
- ✅ Support and/or lead Grocery marketing initiatives from brief to creative development, media/channel reviews, and results analysis across various channels (influencer programs, paid media, A/B tests, partnerships, in-app marketing)
- ✅ Create targeted marketing strategies for specific "win" markets, ensuring local relevance and maximum impact
- ✅ Serve as the subject matter expert and liaison for Grocery on company-wide initiatives and seasonal campaigns/holidays
- ✅ Communicate regularly with cross-functional partners on initiative status, progress toward goals, and proactively identify and mitigate risks
🎯 Required Qualifications
Education: Not specified
Experience:
- 6+ years experience in B2C marketing, preferably with a mix of paid/growth marketing
- 2+ years in consulting or operations (preferred)
Skills:
- Strong Excel skills (required)
- Basic SQL (preferred)
- Excellent verbal, written communication, and presentation abilities
- Strong project management and organizational skills
- Ability to synthesize data and make data-driven decisions
- Proven ability to prioritize and execute tasks in a fast-paced environment
- Bias for action and process building
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Marketing Manager roles in San Francisco typically command competitive salaries ranging from $110,000 to $150,000+ depending on specific experience level and expertise, but the actual compensation for this role may vary significantly based on DoorDash's specific compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry Position: DoorDash is a leading food delivery platform in the United States, expanding into grocery delivery and other verticals to diversify its business model.
Company Size: Large technology company with nationwide operations
Company Stage: Established growth-stage technology company, publicly traded
ASSUMPTION: Company information is inferred from DoorDash's known market position as one of the top food delivery services in the US that has been expanding into additional verticals, including grocery delivery.
📊 Role Analysis
Career Level: Mid to Senior-level management
Reporting Structure: Reports to Senior Manager, Integrated Marketing (Grocery)
Team Size/Composition: Not specified, but likely part of a specialized marketing team focused on grocery vertical
Growth Opportunities: Potential advancement pathways to Senior Manager or Director roles within integrated marketing or specialized verticals
ASSUMPTION: Career level and growth opportunities are inferred based on the 6+ years experience requirement and the reporting relationship to a Senior Manager. The role appears to be positioned for someone with substantial experience who could advance to more senior positions.
🌍 Location & Work Environment
Office Type: Not specified, likely in-office or hybrid
Geographic Context: San Francisco is a major tech hub with a high concentration of technology companies and startups. It offers a dynamic urban environment but comes with a high cost of living.
Work Schedule: Not specified, likely standard business hours with flexibility as needed for campaign launches and marketing initiatives
Regional Considerations: The Bay Area offers excellent networking opportunities within the tech industry but requires consideration of high housing costs and competitive job market.
ASSUMPTION: Work environment details are based on standard practices in San Francisco tech companies and the nature of marketing roles, which often require some in-person collaboration.
💼 Interview & Application Insights
Typical Process: Initial screening call with recruiter, followed by interviews with hiring manager and cross-functional team members, possibly including case studies or marketing strategy presentations
Key Assessment Areas: Strategic thinking, project management capabilities, data analysis skills, cross-functional collaboration experience, and understanding of consumer marketing principles
Application Tips: Highlight specific examples of successful marketing campaigns you've managed, metrics achieved, and experience working with multiple stakeholders. Emphasize your ability to drive growth and acquisition.
ATS Keywords: Integrated marketing, grocery marketing, customer acquisition, B2C marketing, paid media, growth marketing, project management, cross-functional collaboration, data-driven marketing
ASSUMPTION: These insights are based on standard interview practices for marketing management roles in tech companies, with particular emphasis on areas highlighted in the job description.
🛠️ Tools & Technologies
Excel, SQL, marketing analytics platforms, CRM systems, campaign management tools, A/B testing platforms
ASSUMPTION: While Excel and SQL are explicitly mentioned, other tools are common for integrated marketing roles focusing on data-driven marketing campaigns and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values: Based on the job description, DoorDash appears to value empowering local economies, customer-centricity, and data-driven decision making
Work Style: Fast-paced, highly collaborative, solution-oriented, with a strong bias for action and ability to navigate ambiguity
Self-Assessment: Consider if you thrive in environments requiring cross-functional collaboration, enjoy balancing strategic thinking with tactical execution, and can effectively prioritize in a dynamic business environment
ASSUMPTION: Cultural elements are inferred from the language used in the job description, particularly the emphasis on "bias for action," "solution-oriented," and cross-functional collaboration.
⚠️ Potential Challenges
The role appears to require balancing multiple stakeholders across different departments, which may present coordination challenges. The position also demands both strategic thinking and hands-on execution, requiring effective time management and prioritization skills. Additionally, working in a competitive and rapidly evolving market like grocery delivery may involve pressure to deliver results quickly.
ASSUMPTION: These potential challenges are inferred from the cross-functional nature of the role and the emphasis on execution in a fast-paced environment.
📈 Similar Roles Comparison
This role is similar to Integrated Marketing Manager positions at other tech companies, but with a specific focus on the grocery vertical. Unlike generalist marketing managers who might oversee all channels or product marketing managers focused on positioning, this role emphasizes cross-functional coordination to drive customer acquisition for a specific business unit. Compared to growth marketing managers, this position appears to have broader strategic responsibilities beyond pure customer acquisition.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles at technology companies.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to increase grocery delivery trials in specific target markets
- Coordinating with influencer marketing teams to create campaigns highlighting grocery delivery options for specific seasonal events
- Collaborating with the analytics team to measure and optimize the performance of cross-channel grocery acquisition campaigns
- Working with product marketing to develop and test new value propositions for grocery delivery services
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the focus on grocery vertical growth.
❓ Key Questions to Ask During Interview
- What are the key metrics used to evaluate success for the grocery vertical, and how does marketing specifically contribute to these goals?
- How does the integrated marketing team collaborate with other departments, particularly Product and Strategy & Operations?
- What are some of the unique challenges facing the grocery vertical compared to DoorDash's restaurant delivery business?
- What marketing channels or strategies have shown the most promise for grocery customer acquisition so far?
- How does DoorDash approach local market customization for grocery marketing initiatives?
ASSUMPTION: These questions are suggested based on the role's focus on grocery vertical growth and cross-functional collaboration, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight relevant B2C marketing experience, particularly any work related to grocery, e-commerce, or on-demand delivery services
- Ensure your resume and cover letter include keywords like "integrated marketing," "cross-functional collaboration," "customer acquisition," and "data-driven marketing"
- Prepare specific examples that demonstrate your ability to manage complex marketing initiatives and work effectively with multiple stakeholders
- Research DoorDash's grocery delivery service to understand its current market position and competitive landscape
- If you meet the qualifications, apply promptly as the position is expected to be filled by March 29, 2025
- Consider reaching out to any connections you may have at DoorDash for referrals or insights about the company culture