🔹 Job Title: Manager, Digital Marketing
🔹 Company: AirAsia
🔹 Location: Malaysia
🔹 Job Type: Not specified
🔹 Category: 🌐 Digital Marketing
The Digital Marketing Manager at AirAsia serves as a critical bridge between Marketing, Commercial, Product Management, and Data teams. This role combines technical expertise with marketing knowledge to drive digital strategies that increase online traffic, generate revenue, and enhance brand awareness. The ideal candidate will have a balanced background in both technology and digital marketing to effectively connect commercial objectives with technological implementation.
ASSUMPTION: Based on the description mentioning "interface between Marketing, commercial, product management and data," this role appears to be a mid-to-senior level position requiring cross-functional leadership.
Education: Not specified
Experience: 4+ years of experience in digital marketing, with relevant experience in 360-degree digital marketing for business growth
Skills:
ASSUMPTION: While no specific educational requirement is mentioned, a bachelor's degree in Marketing, Digital Media, Business, or related field is likely expected given the seniority of the role.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: For a Digital Marketing Manager position at a major airline like AirAsia in Malaysia, compensation would likely be competitive within the Malaysian market for similar roles at large companies. In Malaysia, such positions typically offer benefits like health insurance, travel privileges, and performance bonuses.
Industry Position: AirAsia is one of Asia's leading low-cost carriers and has expanded into a digital travel and lifestyle platform.
Company Size: Large enterprise with thousands of employees across Asia
Company Stage: Established corporation in transformation and digital expansion phase
ASSUMPTION: These details about AirAsia are based on public knowledge of the company as a major airline in Asia that has been expanding its digital footprint in recent years.
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential pathway to senior digital leadership roles
ASSUMPTION: Based on the title "Manager" and the requirement for 4+ years of experience, this appears to be a mid-to-senior level position. Given AirAsia's size and digital transformation initiatives, this role likely offers growth into Director or Head of Digital Marketing positions.
Office Type: Not specified
Geographic Context: Malaysia has a growing digital economy with Kuala Lumpur serving as a regional tech hub
Work Schedule: Not specified
Regional Considerations: Knowledge of Malaysian and Southeast Asian digital usage patterns would be valuable
ASSUMPTION: The job listing doesn't specify remote/hybrid arrangements, but given the cross-functional nature of the role and mention of "fast-paced environment," it likely involves significant in-office presence at an AirAsia location in Malaysia.
Typical Process: Initial screening, technical/marketing assessment, panel interviews with marketing and product stakeholders
Key Assessment Areas: Digital marketing expertise, analytical skills, cross-functional collaboration abilities, technical understanding
Application Tips: Highlight experience bridging technical and marketing domains, showcase measurable campaign results, demonstrate understanding of aviation/travel industry digital trends
ATS Keywords: digital marketing, SEO, PPC, campaign management, Google Analytics, data analysis, cross-functional, budget management, JIRA, project management
ASSUMPTION: These insights are based on standard interview practices for similar digital marketing management roles in large corporations.
ASSUMPTION: While only JIRA, GA 360, Salesforce, and Adobe platforms are specifically mentioned, the other tools are standard in digital marketing management and would likely be relevant based on the responsibilities described.
Company Values: Innovation, agility, cross-functional collaboration
Work Style: Fast-paced, matrix environment, self-directed with ability to challenge established processes
Self-Assessment:
ASSUMPTION: These values and work style attributes are inferred from phrases in the job listing such as "fast-paced environment," "challenge stakeholders," and "self-starter able to work with limited guidance."
This role requires balancing technical knowledge with marketing expertise, which can be demanding. The position involves working across multiple departments and with external partners, requiring strong stakeholder management skills. The fast-paced environment mentioned suggests rapid changes and potentially competing priorities. Managing digital marketing budget and meeting KPIs adds pressure for measurable results.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities spanning technology, marketing, commercial objectives, and the explicit mention of a "fast-paced environment."
This Digital Marketing Manager role at AirAsia differs from standard digital marketing positions by emphasizing technical expertise and product knowledge. Unlike purely campaign-focused roles, this position requires bridging commercial and technical domains. Compared to Digital Product Managers, this role maintains stronger focus on marketing outcomes while still requiring product understanding. The role shares similarities with Growth Marketing positions but with greater emphasis on cross-functional leadership.
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles and the specific emphasis on technical/product collaboration mentioned in this listing.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical digital marketing initiatives in the airline/travel industry.
ASSUMPTION: These questions are suggested based on the role type and AirAsia's known digital transformation efforts, and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
If you're interested in this Digital Marketing Manager role at AirAsia:
For ATS optimization, ensure your application includes terms like "digital marketing strategy," "campaign management," "cross-functional collaboration," "analytics," "JIRA," and "budget management" where relevant.