📌 Core Information
🔹 Job Title: Manager, Brand Web Marketing
🔹 Company: Capital One
🔹 Location: Richmond, Virginia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Digital Marketing
📌 Essential Job Details
🚀 Job Overview
Capital One is seeking a Manager of Brand Web Marketing to lead the development strategy for a system of websites supporting the company's tech marketing objectives. This strategic role will position and differentiate the Capital One brand by creating cohesive digital experiences that drive awareness of Capital One's technology leadership, serving both product growth and talent acquisition goals.
ASSUMPTION: The job category is assumed to be Marketing/Digital Marketing based on the role responsibilities and department placement within the Brand team.
📋 Key Responsibilities
Strategy
- ✅ Oversee web strategy for Tech Site, Capital One Software site, and related tech marketing websites
- ✅ Create and execute intent-specific website strategies supporting campaigns, events, and business needs
- ✅ Manage stakeholders to gather website requirements, understand priorities, and develop roadmaps
- ✅ Lead technical SEO strategy and partner with content SEO strategists to increase organic search rankings
Operations/People Leadership
- ✅ Lead a team of 1-2 associates/contractors to implement web strategies
- ✅ Drive prioritization of development and design resources for site development and maintenance
- ✅ Create briefs for site creative needs supporting campaigns and events
- ✅ Own site governance planning including regular reviews and audits
Analytics & Testing
- ✅ Facilitate learning through qualitative and quantitative research including UX analysis
- ✅ Partner with analysts to report channel KPIs to leadership and draw insights
- ✅ Review site tagging and own tagging process for campaign needs
- ✅ Implement A/B component testing to improve site experiences
🎯 Required Qualifications
Education: Bachelor's degree or military experience
Experience:
- At least 5 years of experience in a digital marketing role
- At least 5 years of experience in a strategic website management role
- At least 1 year of direct people management experience
Skills:
- Strategic thinking and evidence-based marketing
- Stakeholder management across matrix organizations
- Digital marketing expertise with web platform knowledge
- Project management and prioritization capabilities
- Leadership and team management abilities
Preferred Qualifications:
- At least 5 years of experience in Tech, SaaS or B2B marketing
- At least 8 years of experience in strategic website management or product management
- At least 1 year of experience in strategic SEO
- Experience with enterprise-level CMS & site UX principles
- Strong experience with Google Analytics or Adobe Analytics
- Experience with A/B testing tools (Adobe Target, Optimizely, etc.)
- Familiarity with web technologies including HTML/CSS/JavaScript
- Experience with agile processes and cross-functional teams
💰 Compensation & Benefits
Salary Range: $132,800 - $151,600 (Richmond, VA)
Benefits: Comprehensive and competitive health, financial and other benefits supporting total well-being
Additional Compensation: Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI)
Industry Comparison: The salary range is competitive within the financial services industry for marketing management positions in Richmond, VA.
ASSUMPTION: The industry comparison is based on the listed salary range being at or above median for similar marketing management roles in the financial services sector in Richmond, VA.
📌 Applicant Insights
🔍 Company Context
Industry Position: Capital One is one of the largest banks in the United States and a leader in digital banking innovation, particularly known for its credit card and consumer banking services.
Company Size: Large enterprise with approximately 50,000+ employees globally
Company Stage: Established financial services corporation with a focus on technology innovation
ASSUMPTION: Company size and industry positioning details are based on Capital One's public profile as a major financial institution, though specific employee count is not mentioned in the listing.
📊 Role Analysis
Career Level: Mid to Senior management level
Reporting Structure: Likely reports to a Director or VP of Brand/Marketing
Team Size/Composition: Will manage a team of 1-2 associates/contractors, with cross-functional collaboration across marketing, design, and development teams
Growth Opportunities: Potential advancement into larger digital marketing leadership roles, director-level positions, or broader brand management responsibilities
ASSUMPTION: The reporting structure is inferred based on typical organizational structures for management-level marketing positions within large corporations. Growth opportunities are based on standard career trajectories in marketing at large financial institutions.
🌍 Location & Work Environment
Office Type: In-office (Richmond, VA headquarters)
Geographic Context: Richmond is one of Capital One's major operational hubs, with a lower cost of living compared to other financial centers like New York or McLean, VA
Work Schedule: Standard full-time business hours with potential flexibility based on Capital One's work policies
Regional Considerations: Richmond offers a growing tech scene, diverse urban environment, and proximity to Washington D.C. within a reasonable drive
ASSUMPTION: The work arrangement is assumed to be in-office based on the specific location listing and lack of remote work mention. Work schedule assumptions are based on standard corporate practices, though specific work arrangements are not detailed in the listing.
💼 Interview & Application Insights
Typical Process: Initial phone screen, panel interviews with marketing team members, possible case study or presentation on web marketing strategy, final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and data-driven decision making
- Web marketing expertise and technical SEO knowledge
- Leadership capabilities and stakeholder management
- Analytics proficiency and testing methodology
- Problem-solving and prioritization abilities
Application Tips:
- Highlight specific web marketing campaigns and their measurable results
- Showcase experience with web analytics and A/B testing
- Demonstrate leadership capabilities and team management
- Include examples of cross-functional collaboration
- Emphasize technical SEO knowledge and CMS platform experience
ATS Keywords: digital marketing, web strategy, SEO, website management, analytics, A/B testing, people management, stakeholder management, campaign management, UX analysis, CMS, Adobe Analytics, Google Analytics
ASSUMPTION: These insights are based on industry standards for similar roles in enterprise financial services companies and typical marketing leadership interview processes, not specifically stated in the job description.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Google Analytics and/or Adobe Analytics
- A/B Testing tools (Adobe Target, Optimizely)
- SEO platforms and tools
- HTML/CSS/JavaScript (basic understanding)
- Project management and collaboration tools
ASSUMPTION: These tools are either directly mentioned in the job description or commonly used for the responsibilities described. Specific project management tools were not mentioned but would be standard for this type of role.
👔 Cultural Fit Considerations
Company Values: Evidence-based marketing, curiosity, flexibility, collaboration, customer focus, authenticity, and empathy
Work Style: Collaborative, data-driven, adaptable to change, entrepreneurial within structure, strategic and detail-oriented
Self-Assessment Questions:
- Are you comfortable with evidence-based marketing and data-driven decision making?
- Do you thrive in collaborative environments with multiple stakeholders?
- Can you balance strategic thinking with tactical execution?
- Are you adaptable to changing priorities while maintaining focus?
- Do you enjoy mentoring and developing team members?
ASSUMPTION: These cultural elements are inferred from the "Who You Are" section which outlines values and attributes Capital One seeks in candidates.
⚠️ Potential Challenges
- Managing multiple projects across different web platforms simultaneously
- Balancing diverse stakeholder needs and priorities
- Navigating enterprise-level governance and compliance requirements
- Coordinating cross-functional teams without direct authority
- Delivering measurable improvements to site performance and SEO rankings
ASSUMPTION: These challenges are inferred from the job responsibilities and the complex nature of web marketing management in a large financial institution with multiple stakeholders.
📈 Similar Roles Comparison
This role combines elements of several related positions:
- Digital Marketing Manager: Similar focus on multi-channel marketing, but this role has deeper specialization in web platforms and technical SEO
- Web Product Manager: Shares website strategy and roadmap responsibilities, but has a stronger marketing emphasis
- SEO Manager: Includes technical SEO ownership, but encompasses broader web marketing strategy
- Content Marketing Manager: Both involve content strategy, but this role focuses on web platforms and technical implementation
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing and implementing a website migration plan for the Capital One Software site to improve user experience and conversion rates
- Creating landing page strategies for specific tech marketing campaigns, including A/B testing plans to optimize performance
- Implementing technical SEO improvements across tech websites to increase organic traffic by targeting key industry terms
- Building a governance framework for maintaining consistent brand experience across the tech website ecosystem
- Designing and executing a UX research study to improve navigation and content structure based on user behavior data
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and would be typical for someone in this role based on the description.
❓ Key Questions to Ask During Interview
- What are the top priorities for the tech website ecosystem in the next 6-12 months?
- How do you measure success for the Brand Web Marketing team, and what metrics are most important?
- What are the biggest challenges facing the tech marketing websites currently?
- How does this role collaborate with product teams, tech teams, and other marketing functions?
- Can you describe how the Brand team intersects with technology teams to drive Capital One's tech positioning?
- What development resources are available to support website initiatives, and how is that work prioritized?
ASSUMPTION: These questions are suggested based on the role description and would provide valuable information for candidates, but may need adaptation based on interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize Your Resume: Tailor your resume to highlight relevant web marketing experience, SEO projects, people management, and analytics capabilities. Include specific metrics and achievements where possible.
- Prepare Your Portfolio: Compile examples of web marketing campaigns, website optimizations, or SEO initiatives you've led, with clear metrics showing success.
- Research Capital One's Tech Initiatives: Familiarize yourself with Capital One's technology positioning, digital transformation efforts, and tech-focused marketing campaigns.
- ATS Optimization: Ensure your application includes key terms like "web marketing," "SEO strategy," "website management," "analytics," and "stakeholder management" to pass automated screening systems.
- Connect with Current Employees: Reach out to Capital One marketing professionals on LinkedIn to gain insights about the culture and team dynamics.
- Prepare for Behavioral Questions: Develop STAR (Situation, Task, Action, Result) stories that demonstrate your leadership, strategic thinking, and collaborative skills.