L

LN Media & Sponsorship || Senior Regional Brand Manager

Live Nation
Full-time
On-site
Philadelphia, Pennsylvania, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Regional Brand Manager

πŸ”Ή Company: Live Nation

πŸ”Ή Location: Philadelphia, Pennsylvania, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: 🎨 Brand & Creative Marketing

πŸ”Ή Date Posted: Wed Apr 02 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Managing a regional portfolio and overseeing a team of Regional Brand Managers
  • Driving strategic marketing initiatives and sponsorship programs
  • Fostering strong client relationships and ensuring client satisfaction
  • Delivering insightful financial reports and performance metrics

ASSUMPTION: This role involves significant client interaction and strategic planning, crucial for managing high-profile sponsorships effectively. Assumed emphasis on leadership and team management to align with job title.

πŸ“‹ Key Responsibilities

βœ… Lead management of collective pod business for approximately $5M in revenue

βœ… Coach and mentor team members for professional growth

βœ… Deliver detailed reports on contracts, expenses, and program execution

βœ… Establish robust client relationships through exceptional service and program delivery

βœ… Create partnerships across company teams to ensure program success

βœ… Ensure contractual elements are met and proactively resolve any issues

βœ… Serve as the key financial contact, managing profitability and budgets

βœ… Prepare and lead key client meetings and deliver program recaps

βœ… Collaborate on-site for events and manage logistics

βœ… Understand client goals and lead renewal discussions

βœ… Explore trends to enhance sponsorship programs

βœ… Provide your transportation and occasionally travel for pod venue support

ASSUMPTION: The responsibilities suggest a highly autonomous role requiring proactive management and the ability to handle complex client needs. Assumed need for strong financial acumen.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3+ years in brand management, client service, or similar fields

Required Skills:

  • Analytical skills with creative judgment
  • Project management expertise
  • Strong communication skills

Preferred Skills:

  • Proficiency in Microsoft Office and CRM software
  • Passion for music and understanding industry trends

ASSUMPTION: Technical proficiency in standard office and CRM tools is crucial for efficient program management and reporting. Assumed preference for candidates with a passion for music due to company context.

πŸ’° Compensation & Benefits

Salary Range: Not specified, but expected to be competitive for senior management roles in the entertainment sector.

Benefits:

  • Health care benefits including medical, dental, vision
  • Free concert tickets and generous paid time off
  • Retirement savings plan with company match

Working Hours: Standard 40-hour work week with potential for additional hours during events

ASSUMPTION: Benefits are assumed to be comprehensive, focusing on employee well-being and industry-specific perks such as concert tickets to align with Live Nation's employee value proposition.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: Over 22,000 employees, offering global career opportunities

Founded: Not Specified

Company Description:

  • Leader in live events and ticketing
  • Offers career growth across diverse divisions
  • Committed to fostering a diverse and inclusive workplace

Company Specialties:

  • Concerts and festivals
  • Ticketing services
  • Sponsorship and artist management

Company Website: http://livenationentertainment.com

ASSUMPTION: Emphasis on a strong entertainment industry presence and broad operational capabilities suggests substantial internal advancement opportunities.

πŸ“Š Role Analysis

Career Level: Senior management with significant leadership duties

Reporting Structure: Reports to senior leadership while overseeing a team

Work Arrangement: Primarily on-site with occasional travel

Growth Opportunities:

  • Advancement within Live Nation's corporate structure
  • Exposure to innovative marketing strategies
  • Collaboration with top-level industry professionals

ASSUMPTION: The role is positioned as a pivotal leadership opportunity with ample room for career development within Live Nation's expansive network.

🌍 Location & Work Environment

Office Type: Dynamic, collaborative space conducive to creative work

Office Location(s): Philadelphia, with access to regional events and opportunities

Geographic Context:

  • Rich cultural and entertainment scene in Philadelphia
  • Access to major transportation hubs
  • Vibrant local music and arts community

Work Schedule: Mainly weekday operations, with flexibility for event-related activities

ASSUMPTION: The location offers a cultural advantage, fitting for entertainment-focused roles, and suggests potential collaboration with local venues and artists.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit application and resume
  • Initial screening by HR
  • Technical interview to assess skills
  • Final round with senior management

Key Assessment Areas:

  • Leadership and team management abilities
  • Problem-solving and strategic thinking
  • Client-facing communication skills

Application Tips:

  • Highlight experience with sponsorships and brand management
  • Demonstrate passion for the entertainment industry
  • Provide examples of past success with KPI-driven results

ATS Keywords: Brand Management, Client Service, Media, Entertainment, Project Management, Communication Skills, Marketing Consulting

ASSUMPTION: The hiring process underscores the importance of strategic leadership and effective relationship management, critical in a competitive entertainment environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • SalesForce and CRM software for client relationship management
  • Analytical tools for financial reporting

ASSUMPTION: Proficiency in standard productivity and analytical tools is essential for day-to-day operations and strategic planning purposes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity in problem-solving
  • Collaboration and teamwork across all levels
  • Commitment to diversity and inclusion

Work Style:

  • Proactive and adaptable in dynamic settings
  • Strong emphasis on strategic client engagement
  • Focus on delivering impactful results

Self-Assessment Questions:

  • Can I thrive in a fast-paced, unpredictable environment?
  • Do I have the ability to lead and innovate in client-focused scenarios?
  • Am I passionate about shaping exceptional entertainment experiences?

ASSUMPTION: A proactive, client-focused work style aligned with Live Nation's values is assumed to be crucial for success in this role.

⚠️ Potential Challenges

  • Managing high-profile client expectations
  • Balancing multiple projects and deadlines effectively
  • Adapting to rapid industry changes and trends
  • Ensuring compliance with contractual and financial obligations

ASSUMPTION: The high scrutiny of clients and dynamic nature of the entertainment industry could pose significant challenges, requiring resilience and strategic foresight.

πŸ“ˆ Similar Roles Comparison

  • More client interaction than traditional Brand Manager roles
  • Greater emphasis on sponsorship and partnership management
  • Enhanced focus on analytical and financial acumen

ASSUMPTION: Compared to standard brand management roles, this position likely involves a higher degree of cross-functional teamwork and market strategy alignment due to sponsorship dynamics.

πŸ“ Sample Projects

  • Launching a multi-market sponsorship activation with a global brand
  • Developing a new digital engagement strategy for a major concert series
  • Implementing innovative client solutions for festival sponsorship alignments

ASSUMPTION: The nature of sample projects suggests a high level of creativity and strategic alignment with Live Nation's broader marketing goals.

❓ Key Questions to Ask During Interview

  • What are the key performance indicators for this role?
  • How does Live Nation support ongoing career development?
  • What are the most significant challenges this team has faced recently?
  • Can you describe a typical day in this position?
  • How does the company integrate new sponsorship technologies into its strategies?

ASSUMPTION: The questions focus on understanding the role's strategic impact and the support systems available, valuable for candidates assessing fit and growth potential.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Submit an updated resume and cover letter
  • Prepare for a virtual interview process
  • Research Live Nation's recent sponsorship campaigns
  • Get ready to discuss your strategic planning and leadership experiences

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.