🔹 Job Title: Lead - Search Engine Marketing
🔹 Company: MarketStar
🔹 Location: Bangalore, India
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
MarketStar is seeking an energetic, outcome-oriented Search Engine Marketing Lead to join their digital marketing team in Bangalore. In this role, you will manage pay-per-click (PPC) media strategies for top brands, working alongside social media experts, marketers, and creative professionals. You'll be responsible for maximizing ROI on paid search budgets while driving traffic and customer acquisition through various digital advertising platforms.
ASSUMPTION: This role appears to be primarily client-facing, working on campaigns for MarketStar's clients rather than solely on the company's own marketing efforts, based on references to "client campaigns" and "variety of clients" throughout the description.
Education: BS/BA degree preferred (but not mandatory)
Experience: 4-7 years in Search Engine Marketing (SEM) and PPC
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Based on the experience level (4-7 years) and leadership position for a multinational company in Bangalore, this role likely offers compensation in the upper-middle range for digital marketing professionals in India, but exact figures would require verification from the employer.
Industry Position: MarketStar is a global B2B demand generation and sales company with 35+ years of experience, working with innovative tech companies worldwide to provide outsourced B2B demand, sales, customer success, and revenue operations solutions.
Company Size: 3,000+ employees globally
Company Stage: Established enterprise with global presence in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, with headquarters in Utah, USA.
Career Level: Mid to Senior level (based on 4-7 years experience requirement)
Reporting Structure: Not explicitly mentioned
Team Size/Composition: Not specified, but references to "team of social media mavens, marketers, and creative thinkers"
Growth Opportunities: The company mentions "fast-track growth for high-potential folks" and states they have "more than 60% of homegrown Leaders," suggesting good internal promotion opportunities.
ASSUMPTION: As a Lead position, this role likely involves some team leadership responsibilities, though direct reports are not explicitly mentioned. The title suggests this is a stepping stone toward management positions within the organization.
Office Type: Not explicitly specified, though "work flexibility" is mentioned as a benefit
Geographic Context: Bangalore is India's technology hub with a significant presence of multinational tech companies and digital marketing agencies
Work Schedule: Not specified
Regional Considerations: Bangalore offers a cosmopolitan work environment with professionals from across India and globally. The tech sector in Bangalore typically offers competitive benefits compared to other Indian cities.
ASSUMPTION: Given the mention of "work flexibility" as a benefit, this role may offer some hybrid work arrangements, though this should be confirmed during the interview process.
Typical Process: For senior marketing roles at global companies in India, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEM, PPC, Google Ads, paid search, digital marketing, campaign management, ROI optimization, keyword management, client reporting, analytics, LinkedIn Ads, Facebook Ads, programmatic media buying, content syndication
ASSUMPTION: These insights are based on industry standards for similar roles and companies, not specifically confirmed for MarketStar's hiring process.
Tools explicitly mentioned in the job description:
Other tools commonly used in SEM roles:
ASSUMPTION: The additional tools listed are industry-standard for SEM roles but not explicitly mentioned in the job description. Familiarity with them may be beneficial but not required.
Company Values: MarketStar mentions six core values (though they aren't specifically listed in the job description). The company emphasizes growth, employee development, community support through their foundation, and an award-winning workplace culture.
Work Style: The description suggests a collaborative environment with cross-functional teamwork ("work closely with other team members"). Terms like "energetic" and "outcome-oriented" indicate a results-driven culture.
Self-Assessment: Prospective applicants should consider:
ASSUMPTION: The work culture inferences are based on language used throughout the job description and company overview, particularly phrases like "people-first organization" and emphasis on growth mindset.
ASSUMPTION: These challenges are common to SEM lead roles across agencies and are inferred from the comprehensive list of responsibilities rather than explicitly stated difficulties.
This SEM Lead role at MarketStar appears similar to:
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the job description.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical SEM lead activities, not confirmed assignments at MarketStar.
ASSUMPTION: These questions are suggested based on the role type and information provided, and should be adapted based on the specific interview context and your personal priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.