📌 Core Information
🔹 Job Title: Lead Marketing Manager - Maritime Event Group
🔹 Company: Informa Group Plc.
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing, Events
📌 Essential Job Details
🚀 Job Overview
As the Lead Marketing Manager for Informa Markets' Maritime Events portfolio, you will spearhead marketing campaigns for international exhibitions and conferences in the Maritime and Logistics sectors. You'll lead a team of 5 professionals, develop data-driven marketing strategies, and collaborate with specialists in paid media, web, and SEO within a matrix structure. This role combines leadership, strategic planning, and tactical execution to drive audience growth and event success across 19 annual events in 15 different countries.
ASSUMPTION: Based on the description of "Lead Marketing Manager" and the responsibilities outlined, this appears to be a senior leadership position with significant management responsibilities, though not explicitly stated as a department head or executive level role.
📋 Key Responsibilities
Leadership
- ✅ Manage a team of 5 with 2 direct line reports at Marketing Manager level
- ✅ Provide guidance, feedback and inspiration to line reports
- ✅ Ensure team members develop skills and have clear development roadmaps
- ✅ Foster adoption and optimization of marketing technology solutions
- ✅ Cultivate a high-performance marketing culture
Analysis & Insights
- ✅ Monitor campaign performance and recommend strategic adjustments
- ✅ Share insights with sales, event teams and senior management
- ✅ Analyze trends and use data to build more effective campaigns
- ✅ Work with data specialists to capture relevant metrics
- ✅ Ensure adherence to data governance policies
- ✅ Build a culture of testing and metrics-driven decision making
Planning & Campaign Management
- ✅ Plan marketing campaigns to meet strategic objectives
- ✅ Monitor implementation plans and ensure adherence to deadlines
- ✅ Oversee engagement with media, associations, partners, and influencers
- ✅ Assist with budget development and tracking
- ✅ Coordinate with internal teams and external agencies for digital marketing
- ✅ Optimize spend across marketing channels
- ✅ Support paid media requirements and website strategies
Marketing Execution
- ✅ Identify target audiences and key segments
- ✅ Guide team in developing personas and value propositions
- ✅ Oversee copywriting aligned with content calendar
- ✅ Ensure timely communications across multiple channels
- ✅ Recommend adjustments to digital marketing based on performance
- ✅ Input into content calendars and PR plans
- ✅ Manage strategic partnerships for maximum exposure
- ✅ Maintain active social media channels and monitor engagement
- ✅ Oversee design and production of marketing collateral
- ✅ Ensure all materials adhere to brand guidelines and Informa standards
🎯 Required Qualifications
Education: Formal business/marketing higher education qualification (desirable, not mandatory)
Experience: Significant experience (5+ years) within event marketing, ideally both UK and international events
Skills:
- Line management experience (ideally with formal training)
- Thorough understanding of digital marketing (PPC, SEO, online advertising)
- Database development including segmentation/advanced targeting
- Building stakeholder relationships
- Analytical mindset
- Experience with design and print suppliers/agencies
- Strong copywriting abilities
- Deadline and target-driven work ethic
- Excellent verbal and written communication
- Proficient in MS Office (intermediate/advanced PowerPoint, Word, Excel)
Desirable Skills:
- Experience with marketing automation (preferably Eloqua)
- Experience with CMS platforms
- Social media management (Sprout Social, Hootsuite)
- Marketing analytics platforms (Google Analytics/Adobe)
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- 25 days' paid holiday (increasing to 27 after 2 years)
- Bank holidays
- Flexible working hours
- Volunteering days
- Season ticket loan
- Cycle2work scheme
- Eye care vouchers
- Childcare vouchers
- Healthy lifestyle subsidy
- Mental well-being support
- Money purchase pension scheme & life assurance
- ShareMatch Scheme (share incentive plan)
- Learning & Development opportunities
ASSUMPTION: While no salary range is provided, this senior marketing role in London at a FTSE 100 company would typically command a competitive salary in the range of £60,000-£80,000+ depending on experience, based on similar roles in the industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: Informa Markets is a division of Informa Group Plc., a FTSE 100 company that creates platforms for specialized industries. They organize over 500 large-scale branded events across 14 specialist markets globally. The Maritime Events Group specifically delivers 19 annual events across 15 different countries.
Company Size: Informa has over 11,000 colleagues working in more than 30 countries.
Company Stage: Established enterprise company listed on the London Stock Exchange and a member of FTSE 100.
ASSUMPTION: The Maritime division appears to be a well-established business unit within Informa Markets based on the global scope of their events and the mentioned "industry leading, internationally renowned events." The exact revenue or team size specifically for the Maritime division isn't specified.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: The role likely reports to a Marketing Director or Event Director (as the KPIs mention delivering campaigns "in line with business objectives set by Marketing/Event Director").
Team Size/Composition: Leading a team of 5 with 2 direct line reports at Marketing Manager level.
Growth Opportunities: The role sits within a large global organization with potential for advancement to Marketing Director or other senior leadership positions. The company emphasizes learning and development, with access to LinkedIn Learning, training sessions, and opportunities for sponsorship of marketing qualifications.
ASSUMPTION: Based on the organizational structure described, this appears to be a mid-to-upper management position with significant responsibility but still reporting to director-level leadership. The role offers professional growth through the management of multiple event marketing teams and exposure to international markets.
🌍 Location & Work Environment
Office Type: Not explicitly stated, but mentions "balanced working, flexible working hours" suggesting a hybrid approach.
Geographic Context: London is a major global business center with a high concentration of international companies and headquarters. It offers excellent connectivity for a role that oversees international events across 15 countries.
Work Schedule: Flexible working hours are mentioned as a benefit.
Regional Considerations: London has a high cost of living but offers extensive public transportation (relevant given the season ticket loan benefit). The role will likely involve international travel to event locations including Amsterdam, Dubai, Saudi Arabia, Manila, Hong Kong, Dusseldorf, Miami, and others.
ASSUMPTION: Given the international nature of the events and the mention of flexible working hours, the role likely involves a mix of office-based work and travel to event locations. The season ticket loan benefit suggests some regular commuting to an office location is expected.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at large corporations like Informa, the interview process typically includes:
- Initial screening call with HR/recruitment
- First-round interview with the hiring manager (likely Marketing or Event Director)
- Task or presentation related to marketing strategy for events
- Panel interview with stakeholders (potentially including team members)
- Final interview with senior leadership
Key Assessment Areas:
- Team leadership and people development capabilities
- Strategic marketing planning experience
- Data-driven decision making and analytical skills
- Experience with international event marketing
- Ability to work in a matrix structure with various stakeholders
- Digital marketing expertise and technical proficiency
Application Tips:
- Highlight specific metrics and results from previous event marketing campaigns
- Demonstrate experience managing and developing marketing teams
- Showcase your analytical approach with examples of data-driven decisions
- Emphasize experience with international markets or global campaigns
- Include examples of successful collaboration with cross-functional teams
ATS Keywords: event marketing, team leadership, campaign management, digital marketing, analytics, PPC, SEO, maritime, international events, marketing automation, budget management, stakeholder management, data-driven, Eloqua
ASSUMPTION: This interview process outline is based on standard practices for senior marketing roles at large corporations and is not specifically detailed in the job listing.
🛠️ Tools & Technologies
- Microsoft Office (PowerPoint, Word, Excel)
- Marketing automation platforms (Eloqua preferred)
- CMS platforms
- Social media management tools (Sprout Social, Hootsuite)
- Analytics platforms (Google Analytics, Adobe)
- PPC campaign management tools
ASSUMPTION: While specific tools beyond those mentioned aren't detailed, enterprise marketing roles typically also involve CRM systems (likely Salesforce), project management tools, and marketing planning software, though these aren't explicitly mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: The listing mentions a "high-performance culture" and emphasizes continuous learning and development. Informa is proud of being recognized as one of the UK's Top 50 Best Places to Work in the Glassdoor Employees' Choice Awards 2024. There is also a stated commitment to sustainability and diversity, with multiple employee networks mentioned.
Work Style: The role requires someone who is:
- Highly motivated and results-driven
- Analytical with a data-driven mindset
- Collaborative (working within a matrix structure)
- Creative with exceptional attention to detail
- Comfortable in fast-paced, dynamic environments
Self-Assessment: Potential applicants should consider:
- Are you comfortable leading a team across multiple international events?
- Do you thrive in an environment that balances creativity with data analysis?
- Can you work effectively within a matrix organizational structure?
- Are you passionate about continuous improvement and optimization?
- Do you enjoy mentoring and developing team members?
ASSUMPTION: The listing describes the marketing team as "diverse and welcoming" that is "constantly testing, developing and innovating" and "fun and inclusive" with members "eager to learn and constantly improve." This suggests a positive team culture that values innovation, learning, and inclusivity.
⚠️ Potential Challenges
- Managing marketing for 19 annual events across 15 different countries will require excellent prioritization skills and comfort with a global workload
- Working within a matrix structure requires strong communication and stakeholder management abilities
- The wide range of responsibilities from strategic planning to tactical execution demands versatility
- Managing teams across potentially different time zones and cultural contexts
- Balancing data-driven decision making with creative marketing approaches
ASSUMPTION: These challenges are inferred from the global nature of the events, the matrix structure mentioned, and the breadth of responsibilities outlined in the job description.
📈 Similar Roles Comparison
This Lead Marketing Manager role differs from similar positions in several ways:
- Vs. Traditional Marketing Manager: Has significantly more leadership responsibility and global scope compared to typical marketing manager positions
- Vs. Event Marketing Director: More hands-on with tactical execution while still having strategic input, though with less overall authority than a director
- Vs. Digital Marketing Manager: Broader focus across all marketing channels rather than specializing only in digital
- Vs. Marketing Manager in other industries: Specialized knowledge of B2B events and the maritime sector, with more focus on audience development for specific events
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Developing an integrated marketing plan for a major maritime exhibition in Dubai, including digital, print, PR, and partner strategies
- Creating audience segmentation models to improve targeting across the portfolio's database
- Implementing and analyzing an A/B testing framework for email communications to increase event registrations
- Establishing KPI dashboards to monitor campaign performance across all events
- Developing a training program to improve the team's proficiency with marketing automation tools
- Creating a strategic partnership framework to leverage industry associations and media partners
ASSUMPTION: These project examples are based on the responsibilities outlined in the job description and typical activities for a senior marketing role in the events industry.
❓ Key Questions to Ask During Interview
- How would you describe the balance between strategic planning and tactical execution in this role?
- What are the most significant marketing challenges facing the Maritime Events portfolio currently?
- How does the matrix structure work in practice, particularly regarding collaboration with specialists in paid media, web, and SEO?
- What does success look like for this role in the first 6-12 months?
- How does the marketing team collaborate with sales and event operations teams?
- What professional development opportunities are available to continue growing my skills and leadership capabilities?
ASSUMPTION: These questions are suggested based on the nature of the role and organization and would need to be tailored to the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively:
- Tailor your resume to highlight relevant event marketing experience, team leadership, and analytical capabilities. Include key terms like "event marketing," "campaign management," and "team leadership" to pass ATS screening.
- Prepare a portfolio showcasing previous marketing campaigns for events, including metrics and results.
- Research Informa Markets and their maritime events portfolio to demonstrate industry knowledge.
- Update your LinkedIn profile to align with your application, as recruiters will likely review it.
- Prepare concrete examples that demonstrate your experience with each key area: leadership, analysis, planning, and execution.
- Connect with current employees if possible to gain insights into the company culture and application process.
- Be ready to discuss how your experience aligns with the international nature of the role and your approach to managing global marketing campaigns.