📌 Core Information
🔹 Job Title: Lead Marketing Manager - Maritime Event Group
🔹 Company: Informa Group Plc.
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing, Events
📌 Essential Job Details
🚀 Job Overview
Lead the marketing strategy for a portfolio of international maritime and logistics exhibitions and conferences at Informa Markets. As the Lead Marketing Manager, you'll oversee a team of 5 professionals, driving innovative campaigns across 19 annual events in 15 countries. This strategic leadership role combines analytical expertise with creative direction to deliver measurable results for a globally recognized events portfolio.
ASSUMPTION: The job type is assumed to be Full-time based on the comprehensive responsibilities, leadership requirements, and benefits package described. The category is assumed to be Marketing/Events based on the job content.
📋 Key Responsibilities
Leadership
✅ Manage a team of 5 with 2 direct reports at Marketing Manager level
✅ Provide guidance, feedback, and inspiration to line reports
✅ Develop skills and competencies for team members with clear development roadmaps
✅ Ensure managers have proper training to lead junior team members
✅ Drive adoption and optimization of marketing technology solutions
Analysis & Insights
✅ Monitor campaign performance through relevant and timely reports
✅ Share insights with sales, event teams, and senior management
✅ Analyze trends to build more effective campaigns
✅ Work with specialists to capture relevant data through surveys and research
✅ Ensure data governance and management policies are followed
✅ Foster a culture of testing and metrics-driven decision making
Planning & Campaign Management
✅ Plan product marketing campaigns to meet strategic objectives
✅ Monitor implementation plans and ensure deadline adherence
✅ Manage relationships with media, associations, and industry partners
✅ Develop and track marketing budgets
✅ Coordinate with internal teams and external agencies for integrated campaigns
✅ Optimize spend across marketing channels
✅ Support paid media requirements with Digital Marketing Manager and PPC Agency
✅ Develop website strategies to maximize traffic and conversion
Marketing Execution
✅ Identify target audiences and key segments
✅ Develop personas, value propositions, and messaging for segments
✅ Oversee copywriting aligned with content calendar
✅ Ensure timely, relevant communications across multiple channels
✅ Adjust digital marketing based on performance metrics
✅ Manage strategic partnerships for maximum exposure
✅ Maintain active social media presence
✅ Oversee design and production of marketing collateral
✅ Ensure all materials adhere to brand guidelines and Informa standards
🎯 Required Qualifications
Education: Higher education qualification in business/marketing (preferred but not mandatory)
Experience: 5+ years of event marketing experience, preferably with both UK and international events
Skills:
- Line management experience
- Thorough understanding of digital marketing (PPC, SEO, online advertising)
- Database development and segmentation expertise
- Relationship building with partners and stakeholders
- Analytical mindset
- Experience with design and print suppliers/agencies
- Strong copywriting skills
- Deadline and target-driven approach
- Experience in pressurized environments
- Excellent verbal and written communication
- Proficiency in MS Office (intermediate/advanced PowerPoint, Word, Excel)
Desirable Skills:
- Experience with marketing automation (preferably Eloqua)
- Experience with CMS platforms
- Social media management through platforms like Sprout Social or Hootsuite
- Experience with marketing analytics (Google Analytics/Adobe)
- Events marketing experience
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- 25 days' paid holiday per year (increasing to 27 days after 2 years)
- Bank holidays
- Flexible working hours
- Volunteering days
- Season ticket loan
- Cycle2work scheme
- Eye care vouchers
- Childcare vouchers
- Healthy lifestyle subsidy
- Mental well-being support
- Money purchase pension scheme & life assurance
- ShareMatch Scheme (matching shares program)
- Comprehensive learning & development opportunities
Industry Comparison: The benefits package appears comprehensive for a senior marketing role in the events industry in London, with particular emphasis on work-life balance, professional development, and long-term financial benefits.
ASSUMPTION: While specific salary information isn't provided, event marketing leadership positions in London typically command competitive compensation due to the specialized nature of the role and the international scope of responsibilities.
📌 Applicant Insights
🔍 Company Context
Industry Position: Informa Markets is a division of Informa Group Plc., a FTSE 100 company and a global leader in specialist events and intelligence services. The company organizes over 500 large-scale branded events across 14 specialist markets worldwide.
Company Size: Over 11,000 colleagues working in more than 30 countries
Company Stage: Established enterprise with global presence
ASSUMPTION: Based on the company description, Informa appears to be one of the world's largest events organizers with significant market presence in the maritime and logistics sectors.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Likely reports to Marketing Director or Event Director with 2 direct Marketing Manager reports and 3 additional team members
Team Size/Composition: Leading a team of 5 with varying levels of expertise across multiple events and products
Growth Opportunities: Potential progression to Marketing Director or Events Director roles; global exposure across 15 countries provides international career growth potential
ASSUMPTION: The reporting structure is inferred from mentions of Marketing/Event Director in the KPIs section. The growth path assumes typical advancement in global events organizations where experience across different markets is valued.
🌍 Location & Work Environment
Office Type: Likely hybrid with flexible working hours mentioned as a benefit
Geographic Context: London is a global hub for events and exhibitions with excellent international connectivity—essential for a role managing events across 15 countries
Work Schedule: Full-time with flexible working hours and balanced working mentioned as benefits
Regional Considerations: The role will require understanding of multiple international markets and possibly travel to event locations, which span from Europe to Asia and the Middle East
ASSUMPTION: The work arrangement is presumed to be hybrid based on the mention of flexible working hours and the global nature of the role, which would likely include some remote work and potential travel to event locations.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at large organizations like Informa, the interview process typically includes initial screening, hiring manager interview, panel interview with stakeholders (possibly including team members), and presentation of past campaign results or strategic approach
Key Assessment Areas:
- Leadership capabilities and team development approach
- Strategic thinking and analytical skills
- Experience with global/international campaigns
- Ability to manage multiple projects across diverse markets
- Results-oriented marketing approach with examples of ROI
- Understanding of digital marketing channels and performance metrics
Application Tips:
- Highlight experience with specific event marketing campaigns, particularly in the maritime or logistics sectors if applicable
- Quantify results from previous campaigns
- Showcase team leadership and development successes
- Demonstrate understanding of international markets and audience segmentation
- Include examples of analytical approach to marketing optimization
ATS Keywords: Event marketing, exhibitions, conferences, team leadership, digital marketing, campaign management, marketing analytics, international marketing, B2B marketing, maritime, logistics, content strategy, audience development, budget management, KPI reporting, SEO, PPC, brand guidelines
ASSUMPTION: These insights are based on standard practices for senior marketing roles in the events industry and may vary based on Informa's specific processes.
🛠️ Tools & Technologies
- MS Office (specifically PowerPoint, Word, Excel)
- Marketing automation platforms (Eloqua preferred)
- CMS platforms
- Social media management tools (Sprout Social, Hootsuite)
- Marketing analytics platforms (Google Analytics, Adobe)
- CRM systems (likely for audience management)
- Digital marketing platforms (PPC, SEO tools)
- Campaign reporting dashboards
ASSUMPTION: While some tools are explicitly mentioned (MS Office, Eloqua, Sprout Social, Hootsuite), others are industry-standard tools that would typically be used for the described marketing functions in an enterprise events organization.
👔 Cultural Fit Considerations
Company Values: Diversity and inclusion, sustainability, continuous learning and development, high-performance culture, work-life balance
Work Style: Fast-paced, data-driven, collaborative with matrix structure, creative yet analytical, globally minded with local expertise
Self-Assessment Questions:
- Are you comfortable balancing creative marketing approaches with data-driven decision making?
- Can you thrive in a matrix environment working across multiple international markets?
- Do you enjoy developing team members and creating career growth opportunities?
- Are you able to manage multiple concurrent projects with varying deadlines and stakeholders?
- Can you adapt marketing strategies to diverse international audiences and event types?
ASSUMPTION: Company values are inferred from the benefits information and diversity networks mentioned. The work style is derived from descriptions of the role requirements and team structure.
⚠️ Potential Challenges
- Managing marketing campaigns across 19 events in 15 countries requires exceptional organizational skills and cultural sensitivity
- Balancing strategic leadership with hands-on campaign execution
- Coordinating across a complex matrix structure with specialists in different areas
- Meeting diverse KPIs spanning audience development, engagement, and ROI across multiple events
- Staying current with evolving digital marketing best practices while maintaining traditional event marketing expertise
- Developing and retaining talent in a competitive marketing landscape
ASSUMPTION: These challenges are inferred from the scope of responsibilities and the global nature of the events portfolio. The position appears to require balancing high-level strategy with detailed execution across multiple markets simultaneously.
📈 Similar Roles Comparison
This Lead Marketing Manager role differs from typical marketing management positions in several ways:
- Broader international scope: Managing events across 15 countries versus typically more localized campaigns
- Greater team leadership: Managing 5 team members is more substantial than many marketing manager roles
- Event-specific expertise: Requires specialized understanding of exhibition and conference marketing versus general B2B or B2C marketing
- Matrix management: Works within a marketing matrix structure with access to specialized resources
- Industry specialization: Focused on maritime and logistics sectors, requiring understanding of these specific markets
ASSUMPTION: This comparison is based on standard industry structures for marketing leadership roles within the events sector and related B2B industries.
📝 Sample Projects
- Audience Development Campaign: Creating targeted acquisition strategies to increase qualified attendees for a maritime exhibition in Dubai, working across digital and traditional channels with region-specific messaging
- Marketing Analytics Framework: Developing a standardized reporting structure to measure campaign effectiveness across all 19 events, allowing for cross-event comparison and optimization
- Team Performance Enhancement: Implementing a skills development program for marketing team members to increase digital marketing capabilities and analytical skills
- Content Strategy Overhaul: Refreshing content approach for key events to better align with audience personas and industry trends identified through market research
- Partnership Expansion Initiative: Identifying and securing strategic media and industry partnerships to extend reach and reduce acquisition costs across multiple events
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and represent typical initiatives a marketing leader in this role might undertake.
❓ Key Questions to Ask During Interview
- How do marketing strategies vary between the different international markets in the maritime events portfolio?
- What specific metrics define success for the marketing team across the different types of events?
- How does the marketing function collaborate with sales and event management teams to drive overall business objectives?
- What professional development opportunities exist for the marketing team, particularly around emerging digital skills?
- How has the events marketing approach evolved in response to changing industry conditions in recent years?
- What are the biggest opportunities and challenges facing the maritime events portfolio in the next 1-2 years?
ASSUMPTION: These questions are suggested based on the role type and information provided and may need adaptation based on specific interview contexts and stages.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight relevant event marketing experience, team leadership, and analytical capabilities. Include keywords like "event marketing," "campaign management," "team leadership," and "performance metrics" to optimize for ATS systems.
- Prepare your portfolio: Collect examples of successful marketing campaigns you've led, particularly those with measurable results and international scope.
- Research Informa's events: Review some of the maritime and logistics events in their portfolio to understand the audience, scale, and approach.
- Leverage your network: Connect with professionals in the events industry, particularly those with experience at Informa or similar organizations.
- Prepare for competency-based questions: Be ready to discuss specific examples of team leadership, marketing innovation, and analytical problem-solving from your experience.
- Consider your personal development goals: This role offers significant growth potential across international markets—be prepared to discuss how this aligns with your career aspirations.