πΉ Job Title: Lead - Digital Marketing
πΉ Company: Freshworks
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: Full-time
πΉ Category: π Digital Marketing
Freshworks is seeking a Lead Digital Marketing professional to drive demand generation initiatives that support the sales team. This strategic role involves designing, implementing, and optimizing digital marketing campaigns across multiple platforms while collaborating with SEO specialists to enhance inbound traffic and lead quality. The successful candidate will leverage data-driven strategies to optimize marketing spend and mentor team members while working cross-functionally to achieve the company's growth objectives.
ASSUMPTION: The job type is assumed to be full-time based on the comprehensive responsibilities and senior-level nature of the role, though this wasn't explicitly stated in the listing.
β Develop comprehensive digital marketing strategies focused on lead generation, customer engagement, and inbound traffic optimization
β Drive campaign efficiency through deep understanding of measurement tools, attribution models, audience segmentation, and marketing funnel dynamics
β Collaborate with SEO team and external agency to integrate paid and organic efforts toward overall lead generation goals
β Work closely with inbound and integrated marketing teams to execute campaigns across all digital channels
β Coordinate with internal and external stakeholders (creative, content, product teams) to implement consistent messaging
β Establish tracking and reporting mechanisms to monitor performance metrics and drive data-informed decisions
β Own and drive product-wide initiatives while supporting team members with their respective product or geography initiatives
β Analyze website traffic patterns and collaborate on Conversion Rate Optimization (CRO) experiments
β Research and implement emerging digital marketing trends and best practices
β Mentor individual contributors to deliver high-quality execution and foster team collaboration
Education: Bachelor's degree in Technology or equivalent marketing degree
Experience: Minimum 7 years in hands-on digital marketing positions
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Digital Marketing Lead roles in Bangalore at global SaaS companies typically offer competitive compensation packages relative to the Indian market
ASSUMPTION: Compensation details are not provided in the listing. The industry comparison is based on standard market practices for similar roles at global technology companies in India.
Industry Position: Freshworks is a global SaaS company providing customer experience (CRM, CX) and employee experience (ITSM) solutions to over 65,000 companies ranging from startups to public companies.
Company Size: Large global organization with offices in 13 locations worldwide
Company Stage: Established, public company featured in global press including CNBC, Forbes, Fortune, and Bloomberg
ASSUMPTION: The company stage is inferred from the job description which mentions Freshworks being featured in global financial press, indicating it is an established public company.
Career Level: Senior/Leadership position
Reporting Structure: Not specified
Team Size/Composition: Not specified, but references to mentoring individual contributors suggests leadership of a team
Growth Opportunities: Potential for growth within the global marketing organization
ASSUMPTION: The career level is assumed to be senior based on the "Lead" title, 7+ years experience requirement, and mentorship responsibilities. Growth opportunities are inferred from Freshworks' global presence and multiple product lines.
Office Type: Not specified
Geographic Context: Bangalore is India's technology hub with a thriving SaaS ecosystem and competitive talent market
Work Schedule: Not specified
Regional Considerations: The role involves collaboration across time zones given Freshworks' global presence in 13 locations
ASSUMPTION: The work environment details are not explicitly stated. The geographic context is based on Bangalore's well-known status as a technology center in India.
Typical Process: SaaS companies like Freshworks typically conduct multi-stage interviews including initial screening, technical marketing assessment, case studies/portfolio review, and culture fit evaluation
Key Assessment Areas:
Application Tips:
ATS Keywords: digital marketing, demand generation, lead generation, B2B marketing, SEO, campaign optimization, performance marketing, Google Ads, LinkedIn marketing, attribution models, funnel optimization, analytics, CRO
ASSUMPTION: These insights are based on standard interview practices for senior digital marketing roles in global SaaS companies.
LinkedIn Ads, Google Ads, DV360, Facebook/Instagram Ads, Reddit Ads, Quora Ads, Twitter Ads, Google Analytics, Google Tag Manager (GTM), Liveramp, SEO tools, CRO platforms, marketing attribution systems
ASSUMPTION: While the job description explicitly mentions several advertising platforms, other tools are assumed based on the typical technology stack used in enterprise digital marketing roles with the responsibilities described.
Company Values: Freshworks emphasizes diversity, inclusion, and enabling employees to find their "true potential, purpose, and passion"
Work Style: Fast-paced, collaborative across functions and geographies, data-driven, and adaptable to change
Self-Assessment:
ASSUMPTION: The work style is inferred from job requirements mentioning cross-functional collaboration, adaptability, and data-driven decision making.
This role requires balancing multiple responsibilities including strategic planning, campaign execution, team mentorship, and cross-functional collaboration. The position demands expertise across numerous digital marketing platforms while maintaining a focus on lead quality and conversion metrics. Working across global teams may involve managing different time zones and cultural contexts.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities listed and the global nature of Freshworks' operations.
This Lead - Digital Marketing role differs from standard Digital Marketing Manager positions by emphasizing leadership responsibilities, mentorship of team members, and ownership of product-wide initiatives. Unlike pure performance marketing roles, it includes collaboration on SEO strategies and requires a broader understanding of the entire marketing funnel. Compared to Digital Marketing Director roles, it maintains more hands-on campaign management responsibilities while still requiring strategic thinking.
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the job description.
ASSUMPTION: These sample projects are derived from the responsibilities listed and represent typical initiatives that would align with the role's objectives.
ASSUMPTION: These questions are suggested based on the role description and would be relevant for evaluating fit with Freshworks specifically.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Update your resume to highlight relevant digital marketing experience, especially with the platforms mentioned (LinkedIn, Google Ads, etc.)
2. Include specific metrics and results from previous campaigns to demonstrate your performance marketing expertise
3. Customize your cover letter to address Freshworks' focus on lead generation and cross-functional collaboration
4. Prepare a brief portfolio of your most successful digital marketing campaigns with measurable outcomes
5. Research Freshworks' products and customer segments to understand their go-to-market strategy
6. Connect with current or former Freshworks employees on LinkedIn to gain insights about the company culture
7. When applying, ensure your resume includes key terms like "demand generation," "digital marketing," "campaign optimization," and platform-specific expertise to pass ATS screening