F

Lead - Digital Marketing

Freshworks
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Lead - Digital Marketing

πŸ”Ή Company: Freshworks

πŸ”Ή Location: Bangalore, Karnātaka, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: 🌐 Digital Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

Freshworks is seeking a Lead Digital Marketing professional to drive demand generation through comprehensive paid and organic marketing strategies. This role will focus on supporting the sales team by developing, implementing, and optimizing digital marketing campaigns across multiple platforms. The successful candidate will collaborate with internal teams and external agencies to enhance lead generation while maintaining a focus on quality and conversion.

ASSUMPTION: Based on the job title and description, this appears to be a senior/lead role with both hands-on execution and mentorship responsibilities, requiring strategic thinking and cross-functional leadership.


πŸ“‹ Key Responsibilities

  • βœ… Develop digital marketing strategies to drive lead generation, optimize customer engagement and enhance inbound traffic
  • βœ… Drive efficiency in campaign management through understanding of measurement tools, attribution models, and marketing funnel dynamics
  • βœ… Collaborate with the SEO team and external agency to integrate paid and organic efforts
  • βœ… Work closely with inbound and integrated marketing teams to execute campaigns across all digital channels
  • βœ… Coordinate with internal and external creative, content and product stakeholders to implement messaging
  • βœ… Establish tracking and reporting mechanisms to capture key metrics and inform data-driven decisions
  • βœ… Own and drive product-wide initiatives and support team members with similar initiatives
  • βœ… Analyze website traffic patterns and collaborate on CRO experiments
  • βœ… Research and implement emerging trends and best practices in digital marketing
  • βœ… Mentor individual contributors (ICs) with a focus on delivering world-class execution

🎯 Required Qualifications

Education: Bachelor's degree in Technology or an equivalent marketing degree

Experience: Minimum 7 years in hands-on digital marketing

Skills:

  • Expertise in digital marketing platforms (LinkedIn, Google Ads, DV360, Marketplaces, Facebook/Instagram, Reddit, Quora, Twitter)
  • Strong analytical abilities for campaign measurement and optimization
  • Adaptability to changing environments
  • Excellent cross-functional collaboration skills
  • Up-to-date knowledge of digital marketing best practices and trends
  • End-to-end campaign execution experience (B2B product marketing preferred)
  • Basic familiarity with SEO concepts and website analytics tools

Preferred Skills:

  • Experience with Google Tag Manager (GTM)
  • Experience with Liveramp
  • Experience managing media agencies

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a global SaaS company with significant market presence, Freshworks likely offers competitive compensation and benefits for this lead position in Bangalore. Digital Marketing leads in technology companies in Bangalore typically receive competitive salaries compared to the local market, along with standard benefits like health insurance, retirement plans, and possibly equity options.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Freshworks is a global SaaS company providing customer and employee experience software, serving over 65,000 companies from startups to public corporations.

Company Size: Global organization with offices in 13 locations worldwide

Company Stage: Established public company (featured in CNBC, Forbes, Fortune, Bloomberg)

ASSUMPTION: While specific employee count is not mentioned, Freshworks appears to be a mature growth-stage company given its public visibility, global presence, and extensive customer base.


πŸ“Š Role Analysis

Career Level: Senior/Lead level

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Potential for advancement within a growing global company

ASSUMPTION: Based on the mentorship requirement, this appears to be a leadership role that likely involves managing or guiding junior marketers. The role suggests opportunity for growth within Freshworks' expanding global marketing organization, potentially leading to director-level positions.


🌍 Location & Work Environment

Office Type: Not specified

Geographic Context: Bangalore is India's technology hub with a thriving SaaS ecosystem and competitive talent market

Work Schedule: Not specified

Regional Considerations: Bangalore offers a cosmopolitan environment with numerous multinational tech companies

ASSUMPTION: While the exact work arrangement isn't specified, Freshworks likely offers either in-office or hybrid work options as is common in Bangalore's tech sector. The role may involve collaboration with international teams given the company's global footprint.


πŸ’Ό Interview & Application Insights

Typical Process: For senior marketing roles at global tech companies, the process typically includes initial screening, technical/marketing knowledge assessment, case studies or marketing campaign analysis, and cultural fit interviews

Key Assessment Areas: Digital marketing expertise, analytical capabilities, campaign management experience, leadership skills, cross-functional collaboration

Application Tips: Highlight experience with specific platforms mentioned (LinkedIn, Google Ads, etc.), showcase measurable campaign results, demonstrate experience mentoring team members, and emphasize B2B marketing experience

ATS Keywords: Digital marketing, demand generation, lead generation, performance marketing, paid marketing, SEO, campaign management, B2B marketing, analytics, Google Ads, LinkedIn marketing, marketing funnel, conversion optimization

ASSUMPTION: These insights are based on standard practices for senior digital marketing roles in global technology companies.


πŸ› οΈ Tools & Technologies

  • LinkedIn Advertising
  • Google Ads
  • DV360 (Display & Video 360)
  • Facebook/Instagram Ads
  • Reddit Advertising
  • Quora Advertising
  • Twitter Ads
  • Google Analytics
  • Google Tag Manager
  • Liveramp

ASSUMPTION: Based on industry standards for similar roles, the position likely also involves experience with marketing automation platforms, CRM systems, data visualization tools, and project management software, though these aren't explicitly mentioned in the listing.


πŸ‘” Cultural Fit Considerations

Company Values: Freshworks emphasizes diversity, inclusion, enabling people to find their potential, and creating vibrant work environments

Work Style: Collaborative, fast-paced ("super-hungry sales team"), cross-functional teamwork across geographies

Self-Assessment: Candidates should consider whether they thrive in a global environment, can balance strategic thinking with hands-on execution, enjoy mentoring others, and are comfortable with data-driven decision making

ASSUMPTION: Based on the company description, Freshworks appears to have a dynamic, growth-oriented culture that values innovation ("taking a fresh approach") and customer-centricity, which would require adaptability and a results-focused mindset.


⚠️ Potential Challenges

  • Balancing strategic leadership with hands-on campaign execution
  • Meeting lead generation targets for a "super-hungry sales team"
  • Coordinating with multiple stakeholders including internal teams and external agencies
  • Navigating cross-geographical collaboration across Freshworks' global offices
  • Staying current with rapidly evolving digital marketing platforms and best practices

ASSUMPTION: These challenges are inferred from the job description's emphasis on cross-functional collaboration, mentorship responsibilities, and the focus on delivering results to the sales team.


πŸ“ˆ Similar Roles Comparison

This Lead - Digital Marketing role differs from standard Digital Marketing Manager positions by emphasizing both strategic leadership and hands-on execution. Compared to pure Performance Marketing roles, this position has broader responsibilities including SEO collaboration and mentorship. Unlike Digital Marketing Directors who may focus primarily on strategy and management, this role requires deep platform expertise and campaign implementation skills alongside leadership capabilities.

ASSUMPTION: This comparison is based on standard digital marketing role structures in global SaaS companies.


πŸ“ Sample Projects

  • Developing and executing integrated digital campaigns across multiple platforms to generate qualified leads for specific Freshworks products
  • Implementing new attribution models to better track customer journey across marketing touchpoints
  • Collaborating with SEO specialists to create synergies between paid and organic strategies
  • Conducting A/B testing on landing pages and ad creative to improve conversion rates
  • Analyzing campaign performance data to optimize budget allocation across different digital channels
  • Creating mentorship programs for junior team members to elevate overall digital marketing execution

ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical initiatives undertaken by digital marketing leads in SaaS companies.


❓ Key Questions to Ask During Interview

  1. How does the digital marketing team collaborate with product marketing and sales to ensure alignment on messaging and lead quality?
  2. What are the key performance indicators that define success in this role, and how are they measured?
  3. Could you describe the current digital marketing tech stack and which platforms have been most effective for lead generation?
  4. How does Freshworks balance global marketing strategies with regional adaptations for the various markets you serve?
  5. What opportunities exist for professional development and career advancement within the marketing organization?
  6. How does the team structure work between in-house resources and external agency partners?

ASSUMPTION: These questions are suggested based on the role description and would be appropriate for a senior digital marketing position in a global SaaS company.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Research Freshworks: Review their product portfolio, recent news, and company culture to understand their market position and challenges
  2. Prepare Your Application: Customize your resume to highlight relevant digital marketing experience, especially with the platforms mentioned (LinkedIn, Google Ads, etc.)
  3. Optimize for ATS: Include key terms from the job description such as "demand generation," "lead generation," "campaign management," and specific platform names
  4. Quantify Achievements: Highlight measurable results from previous campaigns (e.g., increase in conversions, lead quality improvements, ROI)
  5. Portfolio Preparation: Compile examples of successful digital marketing campaigns you've executed, with metrics and learnings
  6. Connect: Reach out to current or former Freshworks employees on LinkedIn to gain insights about the company culture and marketing team
  7. Follow Up: After applying, follow up appropriately to express continued interest in the position