πΉ Job Title: Lead - Digital Marketing
πΉ Company: Freshworks
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: Full-time
πΉ Category: π Digital Marketing
Freshworks is seeking a Lead Digital Marketing professional to drive demand generation through comprehensive paid and organic marketing strategies. This role will focus on supporting the sales team by developing, implementing, and optimizing digital marketing campaigns across multiple platforms. The successful candidate will collaborate with internal teams and external agencies to enhance lead generation while maintaining a focus on quality and conversion.
ASSUMPTION: Based on the job title and description, this appears to be a senior/lead role with both hands-on execution and mentorship responsibilities, requiring strategic thinking and cross-functional leadership.
Education: Bachelor's degree in Technology or an equivalent marketing degree
Experience: Minimum 7 years in hands-on digital marketing
Skills:
Preferred Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a global SaaS company with significant market presence, Freshworks likely offers competitive compensation and benefits for this lead position in Bangalore. Digital Marketing leads in technology companies in Bangalore typically receive competitive salaries compared to the local market, along with standard benefits like health insurance, retirement plans, and possibly equity options.
Industry Position: Freshworks is a global SaaS company providing customer and employee experience software, serving over 65,000 companies from startups to public corporations.
Company Size: Global organization with offices in 13 locations worldwide
Company Stage: Established public company (featured in CNBC, Forbes, Fortune, Bloomberg)
ASSUMPTION: While specific employee count is not mentioned, Freshworks appears to be a mature growth-stage company given its public visibility, global presence, and extensive customer base.
Career Level: Senior/Lead level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within a growing global company
ASSUMPTION: Based on the mentorship requirement, this appears to be a leadership role that likely involves managing or guiding junior marketers. The role suggests opportunity for growth within Freshworks' expanding global marketing organization, potentially leading to director-level positions.
Office Type: Not specified
Geographic Context: Bangalore is India's technology hub with a thriving SaaS ecosystem and competitive talent market
Work Schedule: Not specified
Regional Considerations: Bangalore offers a cosmopolitan environment with numerous multinational tech companies
ASSUMPTION: While the exact work arrangement isn't specified, Freshworks likely offers either in-office or hybrid work options as is common in Bangalore's tech sector. The role may involve collaboration with international teams given the company's global footprint.
Typical Process: For senior marketing roles at global tech companies, the process typically includes initial screening, technical/marketing knowledge assessment, case studies or marketing campaign analysis, and cultural fit interviews
Key Assessment Areas: Digital marketing expertise, analytical capabilities, campaign management experience, leadership skills, cross-functional collaboration
Application Tips: Highlight experience with specific platforms mentioned (LinkedIn, Google Ads, etc.), showcase measurable campaign results, demonstrate experience mentoring team members, and emphasize B2B marketing experience
ATS Keywords: Digital marketing, demand generation, lead generation, performance marketing, paid marketing, SEO, campaign management, B2B marketing, analytics, Google Ads, LinkedIn marketing, marketing funnel, conversion optimization
ASSUMPTION: These insights are based on standard practices for senior digital marketing roles in global technology companies.
ASSUMPTION: Based on industry standards for similar roles, the position likely also involves experience with marketing automation platforms, CRM systems, data visualization tools, and project management software, though these aren't explicitly mentioned in the listing.
Company Values: Freshworks emphasizes diversity, inclusion, enabling people to find their potential, and creating vibrant work environments
Work Style: Collaborative, fast-paced ("super-hungry sales team"), cross-functional teamwork across geographies
Self-Assessment: Candidates should consider whether they thrive in a global environment, can balance strategic thinking with hands-on execution, enjoy mentoring others, and are comfortable with data-driven decision making
ASSUMPTION: Based on the company description, Freshworks appears to have a dynamic, growth-oriented culture that values innovation ("taking a fresh approach") and customer-centricity, which would require adaptability and a results-focused mindset.
ASSUMPTION: These challenges are inferred from the job description's emphasis on cross-functional collaboration, mentorship responsibilities, and the focus on delivering results to the sales team.
This Lead - Digital Marketing role differs from standard Digital Marketing Manager positions by emphasizing both strategic leadership and hands-on execution. Compared to pure Performance Marketing roles, this position has broader responsibilities including SEO collaboration and mentorship. Unlike Digital Marketing Directors who may focus primarily on strategy and management, this role requires deep platform expertise and campaign implementation skills alongside leadership capabilities.
ASSUMPTION: This comparison is based on standard digital marketing role structures in global SaaS companies.
ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job description and typical initiatives undertaken by digital marketing leads in SaaS companies.
ASSUMPTION: These questions are suggested based on the role description and would be appropriate for a senior digital marketing position in a global SaaS company.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.