πΉ Job Title: Lead - Digital Marketing
πΉ Company: Freshworks
πΉ Location: Bangalore, KarnΔtaka, India
πΉ Job Type: Full-time
πΉ Category: π Digital Marketing
As the Lead - Digital Marketing at Freshworks, you will drive demand generation initiatives to support the sales team through strategic digital marketing campaigns. You'll be responsible for ideating, implementing, monitoring, and reporting on digital marketing efforts across multiple platforms while collaborating on SEO strategies to meet lead generation goals. This role sits at the intersection of performance marketing, team leadership, and cross-functional collaboration.
ASSUMPTION: Based on the job description mentioning mentorship of individual contributors and ownership of product-wide initiatives, this appears to be a leadership position that combines hands-on digital marketing expertise with team management responsibilities.
ASSUMPTION: The role appears to involve both strategic leadership and hands-on execution, suggesting this is a working leadership position rather than purely management.
Education: Bachelor's degree in Technology or an equivalent marketing degree
Experience: Minimum of 7 years in a hands-on digital marketing position
Skills:
ASSUMPTION: While not explicitly stated, the role likely requires strong communication skills given the emphasis on cross-functional collaboration and mentorship responsibilities.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a technology company with global operations, Freshworks likely offers competitive compensation packages for leadership roles in digital marketing in Bangalore, which is a major tech hub in India. Standard benefits likely include health insurance, retirement benefits, and possibly equity options given the company's established market position.
Industry Position: Freshworks is a global SaaS company providing customer and employee experience software solutions. The company serves more than 65,000 companies from startups to public enterprises with its cloud-based software suite.
Company Size: Global team operating from 13 locations worldwide
Company Stage: Established public company featured in major business publications including CNBC, Forbes, Fortune, and Bloomberg
ASSUMPTION: Based on the job listing mentioning Freshworks is "featured in global national press" and has a global presence, it's a well-established company, though specific employee headcount is not provided.
Career Level: Senior/Lead level position
Reporting Structure: Not specified
Team Size/Composition: Not specified, but includes mentorship of individual contributors
Growth Opportunities: Potential for advancement within a global organization with multiple product lines
ASSUMPTION: Given the leadership responsibilities and required experience level, this appears to be a senior position that may report to a Director or Head of Marketing, though the exact reporting structure is not specified in the listing.
Office Type: Not specified
Geographic Context: Bangalore is India's technology hub, often called the "Silicon Valley of India," with a thriving tech ecosystem and presence of many global tech companies
Work Schedule: Not specified
Regional Considerations: Bangalore offers a cosmopolitan environment with a large professional community in tech and digital marketing
ASSUMPTION: While the job listing doesn't specify remote work options, Freshworks likely offers a modern work environment typical of global tech companies in Bangalore, possibly with hybrid work options though this is not explicitly stated.
Typical Process: SaaS companies like Freshworks typically conduct multi-stage interviews including initial screening, technical/domain knowledge assessment, case studies or practical assignments, and cultural fit evaluation
Key Assessment Areas: Digital marketing expertise, analytical skills, campaign performance tracking, leadership abilities, cross-functional collaboration experience
Application Tips: Highlight quantifiable achievements in digital marketing campaigns, experience with mentioned platforms, and examples of team leadership or mentorship
ATS Keywords: digital marketing, demand generation, SEO, campaign management, performance marketing, lead generation, Google Ads, LinkedIn, analytics, B2B marketing, GTM, team leadership
ASSUMPTION: These insights are based on standard industry practices for digital marketing leadership roles in technology companies and are not explicitly mentioned in the job description.
ASSUMPTION: While the job description specifically mentions several platforms, it's likely the role involves using additional marketing technology tools common in B2B SaaS marketing that weren't explicitly listed.
Company Values: Freshworks is committed to diversity, equality, and creating an inclusive global workplace where everyone can reach their potential regardless of background
Work Style: Fast-paced environment with emphasis on cross-functional collaboration, innovation ("taking a fresh approach"), and customer/employee delight
Self-Assessment: Candidates should consider their comfort with:
ASSUMPTION: The work style assessment is inferred from the company description and job requirements mentioning adaptability, cross-functional collaboration, and the description of Freshworks as providing software that is "affordable, quick to implement, and designed for the end user."
Based on the job description, potential challenges in this role might include:
ASSUMPTION: These challenges are inferred from the breadth of responsibilities listed and the global nature of Freshworks' operations, not explicitly stated as challenges in the job description.
This Lead - Digital Marketing role differs from other digital marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
In this role, you might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and not actual confirmed projects.
ASSUMPTION: These questions are suggested based on the role type and company information, and may need adaptation for specific interviews.
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: